Made in Hollywood

"To be honest, due to my unfamiliarity with comics, I can't comment on the similarity of the plot."

Walking out of the theater with a few of his companions, Martin Steinney looked up at the huge "Iron Man" poster and said to his companions, "But for a single film, the story is very strong. Duke Rosen Berg's production technology is becoming more and more mature, and he is definitely the top sci-fi film director in Hollywood. Of course, Robert Downey Jr.'s performance is also worthy of praise!"

Another companion apparently shared the same view, "Duke's imagination is worth admiring, and the dazzling high-tech display is amazing."

However, some people like a movie, and some people dislike it.

James Vieri, who was walking at the back of the group, heard this, he couldn't help but curl his lips, and said with a slight disdain, "It's just a popcorn movie, just watch the scenes and special effects. After watching it, there is no impression. Where is the heroism of human power to turn the tide, can Duke Rosenberg stop making such a nonsense movie."

No one responded to his words. Martin Steinney and others knew that this person likes niche art films, and they are not on the same plane as them.

Compared with Duke’s previous films, "Iron Man" is undoubtedly more popcorn. This film cannot become "Saving Private Rui∽, Grace" and the Lord of the Rings trilogy. It is impossible to maintain a long-term audience reputation. , But it is not difficult to become a market hotspot in the short term.

"The important point..."

On the sports car heading for Malibu, Duke said to Scarlett who was driving, "At the beginning of the summer, "Iron Man" will not encounter too strong competitors."

"A lot of people care about you now." Scarlett glanced at Duke. "There are not many people who are as persistent as David Ellison."

This is just one aspect. On the other hand, Duke will also try to avoid evil and actively avoid the hot movies in his memory.

For example, he would never start a movie with a series like "Iron Man". Go for a sequel like "Pirates of the Caribbean 2" that has a huge appeal.

He does not fear to compete with anyone, but this does not mean that he has to hit a rock with his head. It is a particularly hard rock.

"When I was shopping and resting today, I read some newspaper comments." Scarlett said to Duke again, "Robert Downey Jr. was mentioned a lot of times, and many comments thought he played Tony? Tucker is the biggest highlight of the film."

There was some irritation in her voice.

Duke smiled indifferently. "It's normal, Downey's performance is really good."

Scarlett knew that he hadn't finished speaking, and asked, "What else?"

"Tony Stark's own settings are the key."

After thinking for a while, Duke said, "Tony Stark has almost all men’s dreams—rich, status, sports cars, and private jets. There are beautiful women, super IQ, and courage. There is also a sense of justice. Of course, the most important thing is that he has a sense of reality that other superheroes don’t have."

"It's not just men." Scarlett turned her head and winked at Duke. "Women like this role too."

Duke glared at her and reminded. "Look at the road."

Slightly increase the speed, as there are more and more cars on the road. Scarlett's energy shifted to driving.

Duke also stopped talking to her, as he thought, in the short term, "Iron Man" not only brought excitement to the audience, but also gave the media a sense of freshness.

In the media reporter's comments based on metacritic statistics, 47 media reporters scored an average score of 88 points.

"Variety" believes that Duke used "Iron Man" to bring the audience to a very entertaining special effects carnival; "Premier" directly stated that Duke has brought everything the audience wants to see; "USA Today" called Du For Warner Bros. and Marvel Comics, Ke discovered a massively destructive weapon-"Iron Man"; "The New York Times" claimed that "Iron Man" was a pure and great escape from reality. Can afford the title of summer's first blockbuster...

Although there are also critics, such as thinking that this is a boring popcorn, but both the media and the audience, the praise of "Iron Man" has the absolute upper hand, when Friday passes and Saturday arrives. On the first day of the film, it became a normal thing to win a North American box office of 37.41 million U.S. dollars in 4012 theaters.

"The most pessimistic estimate..."

In the office of Marvel Pictures, Marvel’s top executives did not attend the event declared by the crew led by Duke. Instead, they held a closed-door meeting. Kevin Fitch was full of red, and even his voice became louder. "Iron Man's first weekend box office will not be less than 80 million US dollars."

Avi Allard shook his head, obviously disagreeing with Kevin Fitch's words, he said, "Kevin, you are too conservative."

After clearing his throat, Avi Allard continued, "According to the rules of normal commercial films and Duke's past films, the box office on Saturday will be higher than that on Friday. Although it will decline on Sunday, the rate is extremely low."

Stan Lee asked concerned, "How many do you estimate?"

The box office of the film is directly related to his income figures.

"One hundred million dollars in the first weekend is my most conservative estimate." Avi Allard said without hesitation.

The meeting room was quiet for an instant, but many people held their hands tightly, obviously a little excited.

They have worked so hard and spent several years on a project that has been able to break through the benchmark $100 million mark in the first weekend. Even if the bonus that comes with it is not counted, this is a very fulfilling thing.

For their company and their own future, Duke Rosenberg simply used "Iron Man" to open up a broad path for them.

Success has been put in front of them by the director. What they need to do is to seize the opportunity for success and expand the success of the game.

Kevin Fitch spoke again, "Everyone, I think it's time to start the entire Marvel project."

If it was just this huge investment plan made by Marvel, he would definitely be more cautious, but everyone knows that Duke Rosenberg participated in the formulation of the plan throughout the process and made many important suggestions.

"Can we continue to invite Duke to direct?" Avi Allard doesn't trust other directors at all.

"It's impossible in the near future." Kevin Fitch shook his head and said slowly, "I have communicated with Duke in detail, and his work plan has been scheduled for several years. It is impossible to continue to be in charge of Marvel in the near future. series."

"Invite him to be a producer." Avi Allard said in a categorical tone, "If he disagrees, I will take all the top Marvel executives to Malibu to block his house!"

"And..." He emphasized, "If you plan to Shunlin, he is the only director candidate for the final collection. Kevin, you must remember to remind him that he is still a major shareholder of Marvel!"

People at Marvel know very well that it is impossible for Duke Rosenberg to leave the Marvel chariot, and he is in the Marvel series, which is almost equivalent to two insurances.

Perhaps it was the summer vacation that sparked a movie-watching boom, or perhaps the film did bring a different sense of freshness compared to previous superhero movies. The media posted positive comments one after another, even the media that Warner did not have public relations with, also stood. In the queue to promote "Iron Man".

"Iron Man" is the most fashionable, best screenwriter, and best directed superhero movie ever!"

-"New York Post"

"It's been years since I saw such a fanatical, intense, and cute and interesting superhero."

-"Rolling Stone"

Due to the lack of strong competitors and the high reputation of the film media and audiences, by Saturday afternoon, the rate of "Iron Man" in mainstream commercial chain theaters had risen to nearly 70%, in Manhattan and San Francisco Bay. In popular theaters such as Santa Monica Commercial Plaza, there will be a show of "Iron Man" in less than fifteen minutes. Even so, there are still some cases of buying out tickets in individual shows.

The high enthusiasm of the audience led to additional screenings in theaters. The additional screenings squeezed the screening space of other films, allowing many relatively neutral audiences to choose "Iron Man". The hot screening of "Iron Man" will naturally attract the attention of relevant media. Under the report, it will also attract more people's attention...

As a result, "Iron Man", like other hot movies, formed a virtuous circle after Warner Bros. and Duke did enough work.

This kind of cycle can also add another link to it-peripheral products.

There are hot movies that can hardly sell peripherals, such as "Saving Private Ryan", a type of power supply, but superhero movies are definitely not among the ranks.

Almost all of the props related to Tony Stark in the film have become popular peripheral products, such as the Mark II and Mark III steel suits, which are out of stock in many theaters and stores.

On Saturday night, more people flocked into the theater. Most of these people had the same goal, and that was "Iron Man."

They entered the theater, watched the film with great enthusiasm, walked out of the theater with a satisfied smile, opened their pockets with a generous attitude, and bought peripheral products with obsessive expressions...

When Sunday arrived, the latest statistics showed that "Iron Man" had a single-day box office of 39.01 million US dollars on Saturday. Everyone knew that no matter how hard the momentum of the film was to stop, even if God came to the world, it would not change " "Iron Man" will inevitably break the 100 million box office in the first weekend.

The various online real-time data on Sunday showed that the average attendance rate of "Iron Man" did decline somewhat, but the decline was not obvious. It maintained an extremely healthy trend and continued to show with high box office data.

By now, everyone knows that Marvel's opening work will be a big success, but they are eagerly waiting for how much success Duke Rosenberg can bring to "Iron Man." (To be continued...)

ps: Ask for monthly and recommended tickets!