Made in Hollywood

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"Listen to it, Duke."

Charles Rowan still made a gesture of request. After all, Duke’s suggestion is one thing, and Warnertzer’s refusal to adopt it is another.

"Super Bowl midfield ad!" Duke quickly said, "Send a 30-second short trailer of the movie into the Super Bowl midfield ad. This is the most-rated program in the United States. It has a promotional effect..."

"That would be a huge publicity expense." Charles Rowan interrupted him, "30 seconds of advertising costs a full $1 million!"

"But more than 50 million people in the United States can see this trailer!" Duke continued.

The advertising time of the Super Bowl is not just as simple as advertising. Starting in the mid-1980s, manufacturers who want to enter it will produce a special advertising video for the Super Bowl. The film will gather the best ideas, the most beautiful pictures and The biggest celebrity models, even if many viewers are not interested in the Super Bowl itself, will switch over during the intermission to watch commercials and intermission performances.

Therefore, the Super Bowl is also an event with strange ratings, and the ratings during the intermission often exceed the game itself.

Its advertising costs are of course not cheap. Duke had the last ≥, a few years, and a little notice. At that time, the advertisements per second had reached 100,000 US dollars, and the 30-second advertisements did not have 3 million US dollars. , The advertising of major films has become the norm.

As Charles Rowan mentioned the Super Bowl, some of the memories that were gradually forgotten due to time have slowly returned to Duke’s mind. If you remember correctly, this era of low publicity costs, there is no film to go to the super Bowl advertises, the first person to eat crab seems to be "Independence Day." The global publicity cost of this super blockbuster is only 24 million US dollars, and the future is hard to imagine.

As for the promotional effect of the Super Bowl, "Independence Day" can also be used as a reference. It is the super-sale of this film that makes Hollywood's addition of Super Bowl advertising a common practice.

In North America, the Super Bowl has the strength to crush all games and TV shows. Like the NBA Finals and the World Cup finals, they cannot be compared at all, and their influence is also huge. If the economic value created alone is considered, it can be called the number one single in the United States. Games.

Duke knows this, and Rowan knows this too.

However, this involves a large amount of publicity expenses, and the Super Bowl is near. Neither of them has the right to decide. Rowan can only say that Duke’s suggestions will be fed back to Warner. Whether to adopt it or not depends on Warner’s. Decided.

The Super Bowl advertisement is just the icing on the cake, not the determinant of the success of the film. "Brave to Death Island" is not a collection of super vulgar summer files like "Independence Day". Even if it is in the Super Bowl, it cannot be like "Independence". "Sun" swept the world like that.

The key to the success or failure of the film lies in sophisticated production. Duke then left the Super Bowl aside and continued the long post-production.

However, what Duke did not expect was that Charles Rowan brought good news a few days later. After the reviewers of Warner Bros. watched the first cut samples of "Death Island", the senior management of Warner Bros. decided Advertise on the Super Bowl.

The news came, and Duke's spirit of a little wilting due to heavy work was refreshed. In just one day, a 30-second highlight trailer was cut out, of course, the most of them are speeding, explosions and fighting. These are the scenes that viewers love most in the summer.

In addition, he deliberately put the bomb perspective into the trailer. This is not the bullet time that was born in the 1980s. No such movie scene has appeared in Hollywood or even the world.

It is impossible for the trailer to have a picture without a soundtrack, so Hans Zimmer, who was still working on his creation, was called to Rock Studio by Duke.

Sitting on the chair, Duke's eyes left Hans Zimmer when the vigorous orchestral sounded, and his attention was focused on the song being played, letting him do the soundtrack by himself, which Duke couldn’t. Duke still has a clear judgment on whether a piece of music is suitable for a movie.

Generally speaking, this piece is very suitable, but Duke's brows have been frowning slightly. The piece is specious and preconceived from the classic soundtrack of the previous life. He always felt that it was half a grade.

Looking at the serious Hans Zimmer again, Duke suddenly understood that any star or director, soundtrack, etc., is like Naomi Watts and Zach Schneider now. Before shining completely, there is always a process of long-term accumulation.

There is no doubt that Hans Zimmer after "The Lion King" is a super master in soundtrack, but now, at best, he is a craftsman.

After a few minutes of the tune was played quickly, Hans Zimmer looked at Duke and asked tentatively, "Not satisfied?"

"No." Duke shook his head, thinking for a while before saying, "Hans, I hope the music is more vigorous and exciting."

Although Duke can understand some notation, Duke can't compose music. He also tried to hum the soundtrack, but his melody is too bad. The only listener Sophia said directly that he was humming noise, Duke After listening to the humming specially recorded by Sophia, it was definitely noise.

Even Duke has even tried whistle, and the effect is extremely unsatisfactory. Perhaps he can distinguish some rhythms from the whistle, but it does not mean that others can make his ideal tune based on the whistle that ran away.

When Hans Zimmer first arrived in the morning, Duke also let him listen to the recording of the whistle, and the other party directly shook his head.

Find a composer, hum a piece of music, and copy the song or the soundtrack. That is not realistic at all, and it is purely cranky.

No way, the soundtrack can only be so temporarily. Although it is different from the previous life, it is difficult to say that it will not become a classic in the future, and Hans Zimmer will make adjustments. This is not the final soundtrack version.

While still discussing the soundtrack, Shania Dunn also came to the Rock Studio and brought the master tape of the movie's theme song composed by Hans Zimmer. Duke listened to it several times, although with Shania · Dunn’s work at his peak is incomparable, but it’s enough for the movie. Apart from adjusting some details, he basically agrees to use this song.

A 30-second trailer, with Hans Zimmer’s soundtrack and a small number of songs by Shania Dunn, Duke has completed the film’s commercial for the Super Bowl, and recent intense work can also be reported. One paragraph.

"You look more confident."

In the secluded restaurant, Duke looked at Shania Dunn on the opposite side. She was completely different from Naomi Watts in temperament. Her high eyebrows and slightly scattered curly hair reflected a bit of the Canadian countryside. Wild, confident and firm in the shiny eyes, **** and enchanting figure set off by the tight-fitting navel outfit.

"My first record has been recorded." Shania Dunn only ate a little food. "The company invited many radio DJs and music critics to listen to them, and their reviews were all good."

"I wish your records are selling well." Duke raised his glass to her.

"I wish your movie a big hit." Shania Dunn replied.

"Sania, I think we have some similar qualities." Duke put down the glass, and Shania Dunn tilted his head to look at him. "Are you using these words to deceive women? Or say you want to Pursue me?"

"I don't like to coax women." Duke is not embarrassed either. "I just think I'm in love with you."

Shania Dunn didn't say anything, just tilted her head and looked at Duke. Duke also looked at her. Their eyes collided in the air and they laughed at the same time.

"A person of your background can't imagine my life." Shania Dunn suddenly turned to other topics, "I swear to get rid of poverty, and vowed to make my younger brothers and sisters become high society. As a member, I swear to be the top singer in the world."

She raised her eyebrows. "How about you, Duke?"

"Director." Duke shrugged. "The best director."

"So, none of us will stop moving forward."

The experience of this woman is far more complicated than that of Naomi Watts. From the bottom of society to the present, her mind is more rational, "I need someone who can give me enough help in music."

Her words were very direct, "As far as I know, you are not such a person."

Hearing these words, Duke laughed. Regardless of other things, she was a relatively straightforward woman. She vaguely remembered that her first husband was a famous music producer who helped her push her career to the top, and when the media and the public would When she was compared with Madonna and Mariah Carey, she divorced and married a wealthy businessman.

After dinner, the two of them got out of the restaurant and got in the same car tacitly. Duke drove directly to a famous hotel nearby. Shania Dunn just took his arm and didn’t say anything, until The two entered the suite and kissed fiercely.

This is the first close contact between the two, and it may be the only time. Both erupted with the greatest enthusiasm. Duke changed all kinds of tricks. The strong and **** Shania Dunn was obviously better than Naomi. Watts has a strong endurance ability, as long as he is not too aggressive, he will not refuse anyone who comes.

When Duke pressed her on the carpet, launched a wild sprint from the back, and slapped her straight buttocks vigorously, Shania Dunn screamed almost excitedly, seeming to have a slight tendency to abuse.

"I like you like this, Duke Rosenberg!" She turned her head, her high-pitched voice filled with excitement, "I really like you!"

What Duke responded with was a more violent impact.

The night dispelled the hustle and bustle of Burbank, and the streets ushered in a rare peace. Duke and Shania Dunn were wrapped in a thick blanket and sat on the balcony facing the street, slowly tasting the cup. Red wine.

"You are a perfect bed. Companion." Duke touched her glass.

"You too."

Shania Dunn grabbed a sip of red wine, leaned in and kissed him. After a while, she moved away and wiped the red liquid lying on the corners of her lips. "I will leave Los Angeles next month and move to Nashville. , I will settle there, if you pass by, you can call me."

"I wish you an early realization of your dream."

Holding up his even more wild face in the red, Duke kissed **** his smooth forehead.