Made in Hollywood

"Oh, dear brother, it's unfortunate..."

A girl with short golden brown hair held a newspaper and walked into the living room of a hotel suite, hitting David Ellison without sympathy, "You lose again!"

David Ellison concentrated on the breakfast without raising his head. "Isn't this the situation Hollywood has always been happy to see?"

In fact, he knew very well that the traditional Hollywood forces represented by Duke Rosenberg and Warner Bros. would not like newcomers like him at all. The two sides are naturally in opposition.

It seems that he did not hear the frustration and irritation of David Ellison after the failure. Megan Ellison sat on the sofa, opened the newspaper in his hand, curled his lips, and said, "Or let me give you Read the box office bulletin last weekend."

After that, she didn't care about David Ellison's reaction at all, and deliberately read it in an accented tone.

"The movie "The Dark Knight", which set the record for the most glorious premiere in North American film history, once again created a miracle this week. It not only won the North American box office this weekend, but also exceeded US$350 million in North American box office within ten days of its release."

"This weekend, "The Dark Knight" took advantage of the victory and won the box office of 89.76 million U.S. dollars in one fell swoop, without any suspense, won the No. 8 box office this weekend. The cumulative box office in North America was 375.66 million U.S. dollars. "Pirates of the Caribbean 2" kept the box office of more than 300 million US dollars in 16 days."

"According to current trends, "The Dark Knight" may break through $400 million at the box office 13 days after its release, setting a new record again. The current record is set by "Shrek 2". It took 33 days to reach 400 million dollars!"

"I'm a Legend" starring Will Smith performed equally well, but under the dark shadow of Batman, the first weekend of the painting can only be ranked second on the box office chart. This film is produced by Sky Studios, The post-apocalyptic science fiction film released by Bowei Pictures premiered last Friday. It earned $73.89 million in three days over the weekend, exceeding the publisher’s expectations..."

After reading this, Megan Ellison looked up at David Ellison's side, his complexion a little unsightly.

As if she hadn't satisfied the evil taste in her heart, she turned the page and read out another commentary report.

"The ten-day box office of "The Dark Knight" is approaching $400 million. The box office myth of "Titanic" is about to be broken..."

Upon hearing this, David Ellison had a reaction. He put down the knife and fork in his hand, took a napkin and wiped his mouth, and said, "For this movie, you still want to get 600 million dollars in North America? More than "Titanic"? I'm afraid it can't even compare to the box office of Duke Rosenberg's "Lord of the Rings 3: The Return of the King"!"

It is not only David Ellison who holds similar views, but also other media.

The box office of "The Dark Knight" has skyrocketed, and now you can cross the $400 million threshold with a single step. Many media are touting that Duke's film will definitely surpass "Titanic" and create a new box office miracle.

However, there is always a phenomenon in the media that some people always praise it, and some people degrade it.

The "Washington Post" is on the front page of the entertainment page, expressing its negative outlook on the future of "The Dark Knight."

"Since the release of "The Dark Knight", it has continuously refreshed its box office record-the best premiere weekend, the fastest breaking through 300 million US dollars, the most successful superhero movie. Some people have begun to speculate that "The Dark Knight" may eventually take that box office Record unprecedented film-"Titanic" pulled from the throne of the overall box office champion in North America."

"It seems possible that "The Dark Knight" has reached nearly two-thirds of the box office number of "Titanic" in only 10 days since its release. It will take a few more weeks, and the remaining one-third is very much. It will be filled soon. In this way, "The Dark Knight" will set a new North American box office record."

"Unfortunately, this kind of thing will not happen. Everyone wants to see "The Dark Knight" surpass "Titanic", and the new king of the total box office is born. However, Duke Rosenberg's work wants It’s impossible to exceed the film he invested in."

"Ten years ago. In 1997, "Titanic" was released, but since then, the film industry has undergone dramatic changes. In that era, a film could only make tens of millions of dollars a few weeks after its release. Some outstanding With a good reputation, the film will be shown in theaters for as long as possible, and then wait for the first half of the year or even longer."

“However, this operating system has changed a lot since then. Now, both the studio and the audience have lost patience, and the focus is on the premiere weekend of the film’s release. Blockbuster movies that account for one-third or more of the total box office are no surprise. What about "Titanic"? The box office at the premiere weekend was less than 10% of the total box office."

"Look at the most profitable films in 2007. Films with a gross box office of more than $100 million have not been released for more than six months. The annual champion "Iron Man" will be released in early May and will end in October..."

"The current business strategy is to show it in as many theaters as possible at the same time, earn enough money in the box office for the first two weeks, and then release DVDs before people's freshness has faded."

"Titanic" has won the box office championship for 15 consecutive weekends, and now, many big-produced films have released DVDs 15 weeks after the release, and in the summer archive, blockbusters appear every week. "Knight" faces fierce competition, especially with "Spider-Man 3" to be released this weekend, it is not easy for anyone to take the lead."

"I think when "Titanic" was released, there were basically no competitors of the same level in the first few months, which is unthinkable for "The Dark Knight."

"Duke Rosenberg’s film has won the North American box office chart for two consecutive weeks, but the box office dropped more than 50% the following weekend. This is normal, this situation will continue, and next week’s box office chart The championship will inevitably hand over to Spider-Man 3."

"The current box office of "The Dark Knight" is close to 400 million U.S. dollars, and the total box office may reach 550 million U.S. dollars. It will exceed the third largest box office record in history --- "The Lord of the Rings: Two Towers" 521.32 million US dollars, but want to challenge the second place "Lord of the Ring 3: Return of the King" and the first "Titanic" is impossible, because the film industry will never be like before."

"There is one more thing we must not forget. Those young girls watched "Titanic" over and over again, which injected countless vitality and box office numbers into the film. And "The Dark Knight", to be precise, is just a bunch of Repeated business, the theme is too dark and heavy. Far from being a charming movie that can touch people's emotional depths and touch people's hearts, it can't bring anything to the film from young girls."

"What can depose the ruler of the movie world today? Inflation! At least in the next 5 years, no film can surpass the box office record of "Titanic". When will the record of "Titanic" be broken? Wait until the ticket The price has gone up enough."

"This is how this hurried and impetuous 21st century film business operates."

In the study of the eye-shaped villa, Tina Fei put down the "Washington Post" in her hand and asked, "Is there really no hope for "The Dark Knight" to break the box office record of "Titanic"?"

Putting down the file in his hand, Duke shook his head at Tina Fei, "It's very, very difficult. In my opinion, it's basically impossible."

Think back then, those girls kept buying tickets to enter the theater in order to see Leonardo DiCaprio, watching them again and again.

Even if he left this world, Heath Ledger could not bring this effect.

Boys like a role or movie, and may buy tickets to see it twice or even three times, but it is unrealistic to have more, and girls are more irrational in this respect.

How many girls will the Joker and the heavy Batman like?

A film that wants to achieve the North American box office results of "Titanic" or "The Lord of the Rings: Return of the King" requires a large audience to watch repeatedly, but there is neither Jack nor Legolas in "The Dark Knight".

Of course, this is only part of the reason, and the change in distribution strategy is the key.

Nowadays, although DVDs are slowly going downhill, they are still the main source of income for Hollywood filmmakers. For the sake of DVD sales, neither Duke nor Warner Bros. cannot let "The Dark Knight" stay in theaters for a year. DVDs will be released after they are gone.

Not to mention whether it can break the record of "Titanic", on the other hand, is the fame of No. 1 or No. 2 box office in North America important, or the actual income of the film is more important?

For someone like Duke, it's a good choice.

"However, I disagree with one of its views." Duke pointed to the newspaper. "No film can exceed the box office of "Titanic" in the next five years?"

He shook his head slowly.

This report is correct in some aspects of analysis, while others are inaccurate.

For example, it is very correct to wait for inflation and ticket price increase to complete the surpassing of "Titanic", but he completely ignored the development of emerging projection technology in North America-the growth rate of 3D screen is amazing!

The fare of 3d is twice that of the ordinary 2d version, and the price of imax is 3 times.

As long as there are enough 3D screens and imax theaters as the foundation, it is not difficult to achieve beyond the film Duke invested.

Moreover, there may be more movies to achieve beyond in the future.

Although today's 3d technology has major flaws, no one can deny the stimulus that it can bring, and Duke is also preparing to join the 3d production sequence and use this technology in the next film. (To be continued...)