Made in Hollywood

"It's not enough to see it, and it doesn't feel boring at all. James Cameron uses realistic 3D special effects to bring us into another world. "Avatar" makes people believe that technological innovations will indeed change the look and feel of the movie....except Innovative consciousness, "Avatar" also alludes to political, cultural, environmental protection, race, religion and other issues. Director Cameron's ambition is as powerful as his imagination!"

"This is not a simple movie, it is like a gold mine, worth digging deeper!"

"Avatar is the most beautiful movie I have seen in recent years!"

"Whether you choose 3d or normal mode, the shock and awe brought by "Avatar" are worth seeing."

"In fact, it is a movie we have seen before, but like we have never seen it before, it is the "Star Wars" of our time!"

"James Cameron proved that he is indeed the king of the world. As the president of the army of visual special effects technology, biological design, motion capture, stuntman, dancer, actors, music and sound, he uses The astounding way brings science fiction films into the 21st century, and this is "Avatar"!"

Different from the box office numbers at the midnight show, "Avatar" almost instantly exploded the audience's word of mouth. This word of mouth spread quickly across the world through word of mouth and the Internet.

Compared with those sequels or adaptations of blockbusters, the box office of "Avatar" at midnight is a bit lower, but this is completely within Duke's expectations, after all, this is an original type of work.

The film industry has grown to this day, and there has not been any non-adapted or non-sequel original film whose first week box office has exceeded 100 million U.S. dollars, and even several films exceeding 70 million U.S. dollars are basically Duke's works.

One thing that cannot be ignored is that James Cameron has been away from mainstream movies for more than ten years and has been forgotten by many fans.

And the influence of the environment on the film is also reflected in it. Heavy snowfall in the eastern part of the United States began early on Thursday, and severe weather such as low temperatures and heavy snow will also affect theater attendance.

All these have contributed to the poor box office performance of "Avatar" at the midnight show.

In addition, this is Hollywood with fierce competition, and movies like "Avatar" are escorted by Warner Bros. and Twentieth Century Fox. It is also unavoidable that competitors do some actions.

For example, Disney's media, after the box office of "Avatar" was released at midnight, they couldn't wait to start the mocking mode.

"The most expensive movie in history = the biggest box office tragedy in history!"

The title alone is scary enough to make people think that "Avatar" is bad and unpopular with the audience.

"After watching "Avatar", after a long period of three-dimensional visual bombing, those so-called whimsical ideas become blank with the disappearance of the image, except for some sensory stimulation. The story, the theme, the characters, and even some pleasing pictures. They all seem to have known each other before. The huge investment of hundreds of millions of dollars is just a mix and match of various successful commercial blockbusters without any memorable new content. The so-called revolution is just vain wishful thinking."

"The creative process of "Avatar" is exactly the present of all kinds of investment and scale commercial blockbusters. It can be used for reference everywhere, and people can see others everywhere. There is no self."

"From the perspective of imagination, love is the most mindless part of "Avatar". In the specific plot advancement, the integration includes heroes and beauties, bows and cannons and other typical elements. From encounters, misunderstandings, family opposition to elimination of misunderstandings, handsome guys are attracted by beauty. The uprising of the uprising of love and anti-ge is in line with the old routine; justice defeats evil, bad guys die ugly, good people laugh to the end, love lasts forever...There are also many vulgar elements in Hollywood."

"Let's talk about special effects. The film can be praised slightly for special effects. But even the special effects scenes should not be confused with groundbreaking revolution. The previous "Jurassic Park", "Star Wars", "The Matrix", "Lord of the Rings" and "King Kong" They are all before them, and they are not inferior.

"This time Cameron just integrated them and used 3D technology."

But their views are obviously not mainstream, and they can't stop movie fans from entering the theater. And over time, many Hollywood industry insiders also saw the movie "Avatar" and were full of praise.

"The movie has new rules of the game, "Avatar" is the future!"-Michael Bay

"You can use'Before "Avatar"" and "After "Avatar" to divide film history."-Steven Soderbergh

"This is a kind of'perceptual' movie that can make your movie look different. I should start studying 3D movies."-Ridley Scott

"The audience of the first sound film will be shocked by the sound, and the audience of the first color film will be shocked by the color. "Avatar" does the same thing."-George Lucas

"The Renaissance in the history of film."-Luc Besson

The praise of real professionals and the word-of-mouth audience praise among movie fans all drove the upsurge of "Avatar".

In a single day on Saturday, "Avatar" won $26.75 million from North America. This result is not bad, and certainly not too good.

Warner Bros. and Twentieth Century Fox, who still hold a large amount of promotional and marketing expenses in their hands, are not in a hurry. They once again stepped up the promotion of the film. At this critical moment in promoting the box office of "Avatar", they took out all they can get. The method used to promote the film, even with the permission of James Cameron, hyped up the five marriages of truck drivers one by one...

On Saturday, the snow disaster in the eastern United States was more serious, and pedestrians and vehicles could not pass normally. Affected by this, the box office of "Avatar" dropped to a certain extent, but the rate was only 4.6%, and a single day was reported to be 25.52 million US dollars. .

In addition to the 24.74 million US dollars received on Sunday, "Avatar" received 77.02 million US dollars from North America in the first weekend of three days.

In original films, this achievement is definitely a leader, but compared to huge investments and adaptations like "Iron Man" and "Transformers", the box office of "Avatar" is very inconspicuous.

Naturally, some media once again stood up and sang bad news.

"The story mode of "Avatar" is undoubtedly too old-fashioned. For such a top blockbuster of the year, the story cannot surprise people from the trailer to the film release. It will eventually pierce the 3D stereo movie hoax and destroy James? Cameron’s myth!"

"The plot of "Avatar" can not help but recall the same empty "Titanic". The plot is really general, visually novel, and the theme is environmentally friendly. It is far from the perspective of those who have watched 3D movies. Can't reach the point of shock! After reading it, there is basically no place to be memorable! Too much attention to the consequences of technology brings about a void of thought!"

There are even people who speculate that James Cameron’s "Avatar" is copying a Japanese "Castle in the Sky"...

Moreover, the score of "Avatar" on imdb is not too high. Three days after it was released, it quietly fell below eight points.

However, the facts will not always be shifted by the will of some people. The box office trend of "Avatar" also proves that the box office of a film has little connection with certain ratings.

In the four working days after the first weekend, "Avatar" did not experience a normal box office plummet, and the single-day box office remained at a high level of about 15 million US dollars. By the second weekend, it had already moved from North America. The harvest was close to 140 million US dollars.

Those with a keen sense of the market can actually feel that the trend of "Avatar" cannot be measured by normal market laws.

Another point is that, in comparison, imdb scores are indeed more concerned by the industry than rotten apple freshness, but it is also extremely limited. As long as people who know the industry a little, it is not difficult to find that imdb scores have little relationship with movie box office. .

In fact, there is a recognized phenomenon about imdb. It is reasonable, on average, when everything else is the same. People who watch a movie without much publicity tend to score high, but there are few people; they would not like it. Because large-scale publicity has established high expectations, it tends to give low scores, but there are many people.

This is why independent movies are always rated very high (most of them are scored by fans); and the box office miracle score is relatively low (to promote people who don't like it).

So applauding and winning, high scores and box office, there are indeed some essential conflicts in many cases.

This is fully reflected in both "Titanic" and "Avatar".

However, "Avatar" is destined to be a film that will not follow the laws of the market, just like "Titanic". This is completely reflected in the North American box office in the second weekend.

The next weekend when it was released in North America, "Avatar" showed a god-like trend. The box office of the next weekend was only 1.8% lower than that of the first weekend, and it received $75.61 million in three days!

For a commercial movie, this is definitely a miracle!

Seeing the numbers for the next weekend, those who think too much can give up completely, and Duke, Warner Bros. and Twentieth Century Fox can basically rest assured.

Especially Duke, he is convinced that this film will inevitably exceed the box office record of "Titanic", and the high-ticket 3d and imax versions are both favorable guarantees.

In the following two weekends, "Avatar" absolutely shocked the eyes of all forecasting companies. In the third weekend, the decline was 9.4% and the harvest was $68.49 million; the fourth weekend's decline expanded to 20%. Sixth, still reaped 50.3 million US dollars; the fifth weekend, the decline was reduced to 14%, and 42.78 million US dollars were won...

"Avatar" did not have a complete box office explosion on a weekend, but it was stable and terrible.

On the sixth weekend that Duke led the "Inception" crew to go to Morocco for location, "Avatar" also showed a reverse increase, although the rate was only 8.1%, but the harvest of 54.4 million US dollars, but let the film The North American box office has crossed the 500 million dollar mark! (To be continued.)