Made in Hollywood

"This is a movie that is not afraid of spoilers, this is a movie for people who like to use their brains!"

"Leonardo and Duke Rosenberg led Pirates. The film is not afraid of spoilers to play with iq?"

These are the promotional slogans of "Inception" in overseas markets, and they have worked well with the film’s word-of-mouth marketing and viral marketing, as can be seen from the film’s overseas box office.

In the first weekend of "Inception" on a large scale overseas, there was hardly any suspense. It won the box office champion of most of the theaters of the week, especially when many media mentioned the film, they used "This is a movie to worship." "Come for the opening remarks.

"The compact storyline makes people have no time to blink, and more than 120 minutes is wonderful. By the end of the movie, you will feel that time is fleeting." When a French movie fan was interviewed, it can be said that it reflects the majority of the audience who walked into the theater. The view, "You have to stare at the screen closely, not let go of any details, and then think over and over. It feels like watching "The Matrix" + "The Dark Knight", which is headache but very enjoyable."

In the face of excellent marketing and overwhelming reputation, "Inception" overseas box office statistics have been released.

In China, "Inception" collected nearly 20 million U.S. dollars in three days of weekends, which is also the best three-day box office performance in the Chinese film market after "Avatar" and "Transformers".

In other regions, the first week of Inception was also high. The United Kingdom received more than 16 million U.S. dollars, France received more than 12 million U.S. dollars, Germany closed nearly 15 million U.S. dollars, and Australia cut more than 9 million U.S. dollars...

In the first week of "Inception" being screened overseas, it won nearly US$185 million!

Such box office figures also prove that the marketing strategy formulated and adopted by Duke and Warner Bros. is correct, and this word-of-mouth marketing has achieved an initial victory.

In North America, "Inception" also maintained a strong enough box office trend as expected.

In a mansion in Beverly Hills, Los Angeles, Angelina Jolie had dinner and sat on the sofa with a newspaper. Her face was not very good. Occasionally, when I look up and see Brad Pitt, his expression becomes more gloomy.

Obviously, she is in a bad mood.

The box office of the starring movie did not meet expectations, and her boyfriend went to the premiere of a competitor. No one is in a good mood.

Under the squeeze of "Inception", her masterpiece "Agent Sauter" this year only got more than 19 million US dollars in the box office from North America in the first weekend. Although Sony Columbia Pictures subsequently increased its promotional efforts, and even many media She touted as the'most powerful action star in the universe', but faced the controversy and interpretation boom caused by Inception. "Agent Sauter" has no chance of turning over.

Angelina Jolie flipped through the "Los Angeles Times" in her hand and quickly found the box office newsletter last weekend.

"Duke Rosenberg's masterpiece has achieved two consecutive championships!"

This title made Angelina Jolie feel uncomfortable, but she watched it patiently.

"The next weekend box office of "Inception" was finally released. The three-day box office of the second weekend was 25.62 million US dollars, 24.21 million US dollars and 21.61 million US dollars, which is still a very healthy and stable Friday, Saturday and Sunday curve. , Coupled with an average box office score of tens of millions of dollars from Thursday to Friday, it easily crossed the 200 million dollar mark in 10 days, reaching 229.65 million dollars!"

"One thing is certain is that "Inception" will be sold for a long time in this extremely competitive summer archive. At present, there is no problem with 250 million US dollars. If it reaches 300 million US dollars, the box office of the film will be Exceeded the North American box office target set by Duke Rosenberg and Warner Bros."

"Before this, a science fiction/thriller/crime movie that was not a sequel, not a best-selling novel, or a superhero comic, wanted to have a box office of more than 100 million in North America in the first week, and eventually it could exceed 300 million US dollars. It is tantamount to talking about dreams, and now it seems that "Inception" can easily achieve this result."

"In fact, it doesn’t matter whether “Inception’s box office in North America” can exceed US$300 million. The greatest value of this movie is that Duke Rosenberg ate the first crab and can also give other Later, people have confidence-as long as the actors are selected properly. The director is reliable, the script is high-quality, the investment is strong, and the publicity is in place. This kind of original crime theme with a sci-fi taste can also be a hit!

"I believe that after the success of "Inception", more directors will come up with their own original stories that have been sealed for a long time, turning the investors into a movie, which is also a good thing for movie fans."

"At present. Imdb's 170,248 viewers still scored as high as 9.3 points, ranking second in the top250. Can this movie really surpass "The Godfather" and second only to "The Dark Knight"? This is actually not important. The important thing is that through this enthusiastic score, it can be seen that Duke Rosenberg’s signature is not only a gold word, but also that it has reached the'diamond' level."

"Duke Rosenberg’s diamond sign will inevitably become the first choice for movie fans for a long time in the future, and the director is only forty years old! In the next few decades, I believe that Duke, who has a steady and steady film speed, can continue to lead It is undoubtedly a blessing to give you more good movies."

"Let us continue to look forward to Duke Rosenberg's surprise surprise for us for the nth time in the next movie..."

Think about the North American box office of "Inception" that exceeded $70 million the next weekend, and think of the box office of "Agent Sauter" in which she starred in the same period, which has fallen to $10 million. Angelina Jolie's mood has become more gloomy. .

However, she had been extremely difficult and uneasy in the past ten years, and she paid a heavy price for her wanton recklessness when she was young. Since she woke up a few years ago, Angelina Jolie knew exactly what could be done. Do, such as continuing the chaotic private life, no one cares; what can not be done, such as provoke the real heavyweights in the circle...

Angelina Jolie is very upset about the loss of "Agent Shot" to "Inception", but she will only keep this feeling in her heart and will not talk about it to anyone, even if she lives under the same roof. Brad Pitt.

What's more, she never really thought that "Agent Sauter" could surpass "Inception" at the box office.

The other party is Duke Rosenberg!

"Los Angeles Times" is not unreasonable, but Angelina? Jolie will not agree that the success of "Inception" may allow more directors or screenwriters to come up with long-standing original stories, but Hollywood The downturn of original movies will not change as a result, but will only become more and more declining. Adaptation is the mainstream in this circle.

The development of the film industry in the last ten years has also proved this point.

Not only at the box office, but the surroundings of "Inception" are also popular. For example, Leonardo's small props used by Leonardo to distinguish between reality and dreams in the film are also popular.

A small number of commemorative spinning tops that Warner Bros. distributed to theaters were sold at a price of $12 each, and they were sold out on the day the film was released.

The commemorative tops sold in stores and online channels ranged in price from US$80 to US$130, and hundreds of thousands of them were sold in just one week.

Warner Bros. has rich experience in developing the film derivatives market. The popular sales of Inception Gyro also benefited from its huge ability to operate the entire industry chain.

In fact, in today's Hollywood, the income from large-scale commercial film derivatives can reach nearly 80% of the total film income, which is much higher than the box office itself.

Before the filming of films directed by directors like Duke started, Warner Bros. had already prepared the production and marketing plans for the derivatives to ensure that the derivatives could be released simultaneously or even earlier than the time of the movie's release, and to gain sufficient market space.

Of course, the North American film market is mature and a relatively complete copyright protection system is one of the basic conditions for film derivatives to be sold.

In the Chinese market, Warner’s "Inception Gyro" is also selling well, and the starting price is only RMB 12, but compared to the formal shipments of theaters, imitations can be seen everywhere from the Internet to the small commodity market. exist.

This kind of news was also fed back to Duke. He was not in a hurry. Any market was constantly improving. The North American market also experienced the same stage in the Chinese market.

And compared to the treatment of the other party's domestic films, the derivatives of his films are fairly good.

Duke remembers clearly that he used to live there. After Zhou Xingxing’s "Yangtze River No. 7" was released, Qizai became highly sought after, and the dolls of Qizai naturally became a hot commodity. At that time, a hawker selling pirated Qizai Even the stall was placed in front of the "Yangtze River No. 7" filmmaker China Film Group, which made many film crews feel like they were laughing and laughing...

A good movie always has some unexpected effects, and "Inception" is no exception.

After Duke returned to Los Angeles from his European propaganda trip, he saw an interesting piece of news. Matthew Vaughan, the director of "X-Men: First Class," after watching "Inception", immediately put himself The script is torn...

According to many media reports, Matthew Vaughan, the director of the early work of "X-Men: First Class", recently took the time to watch "Inception" and praised that he liked it very much, but after thinking of his script, he also It is inevitable that "the pear is very big".

"Even if there are some ideas on the big screen, if you think it is reserved, it will look like something plagiarized or changed, so I just tore up all the 12 pages of the script."

This was what he said in an interview, but then he switched to the front line, "The new X-Men is talking about Charles Xavier and Eric Magnas Lescher becoming Professor X and Wan The story that happened before Magneto. At that time, the two of them were not inconsistent opponents, but their closest partners, working together for world peace..."

Obviously, 20th Century Fox was using the craze triggered by "Inception" to promote his films.

Not only 20th Century Fox, Leonardo's team is also using "Inception" to build momentum for themselves. (To be continued.)

ps: Ask for monthly and recommended tickets!