Made in Hollywood

As the release time approaches, the propaganda of "Avengers" has entered the final sprint stage. Not to mention the media under Warner Bros., even Marvel comics have taken the initiative to stand up for the film. ...,

In the latest comics periodical, Marvel Comics has made some changes to several popular superheroes under its umbrella. In the universe used in the movie, Captain America is old, Wolverine is dead, Thor is transgender...

Although Marvel always likes to mess around in comics, it still attracted the attention and surprise of countless fans. After all, this is not a messy universe, but the universe used by the movie!

In the latest talk show "the.vie" of nb television, several executives from Marvel Comics stepped onto the interview station and revealed some news.

Will Moss, the current head of the writing team of Marvel Comics, said to the camera lens, "The new Thor will not be a temporary female substitute, she is now the real and only Thor!"

The host Ubi Goldberg exaggeratedly announced on the show, “Today is a big day in the Marvel Universe. Thor has messed up and is no longer eligible to use his hammer. For the first time in history, The hammer will be used by female characters, and Thor has become a woman!"

Another host, Gianni McCarthy, explained in a timely manner, "She created herself, she was saved by Thor and came to Earth, she followed him and made herself look like Thor, and now she is going to be in the comics Replaced him."

At the same time, Marvel also released a photo of the new Thor and the Avengers. These propaganda posters immediately became the focus of the Internet, and the term Avengers directly became a hot vocabulary on Google's search list.

Thor incarnate as Yu Jie Fan's "Sister Hammer"!

As soon as the news came out, it alarmed countless netizens, comic fans and movie fans, and a lot of ridicule appeared on the Internet.

There are endless spoof remarks such as "Thor turns godmother" and "Tor turns into Loki".

All this is in the plans of Marvel comics, when these news ferment to a certain extent. Duke deliberately complained about the female Thor on his instant sharing and Twitter? What do they think!

This news was reposted by netizens one after another, and the number of reposts even exceeded one million in one day.

It seems that it is not lively enough, Duke also specially matched with a picture of Gail Gadot's handsome female man. She stood among the Avengers to replace Thor, which caused a large number of netizens to think of the female version of Thor and many wild The appearance of the guys fighting side by side...

Although Sister Hammer and Loki may have nothing to do with each other. And this new series of comics may not affect the direction of the movie, but coupled with the previous rumors that Wolverine is about to die in the comics, and the rumors that Captain America will quickly get old and be replaced, more people begin to pay attention to Marvel’s Superhero series.

Approaching the last week before the release of "Avengers", Warner Bros. and Marvel Comics jointly organized a "Avengers" themed exhibition at the 1988 Gallery in Los Angeles. Many actors including Duke and Robert Downey Jr. also appeared in it. Under the creation of the painters, the superheroes have a different look, which is very interesting.

The gallery also provides cupcakes with the theme of "Avengers". Let the audience feast on their mouths and win precious tickets for the premiere.

Make use of all available situations to promote the film, whether it is Duke or Warner Bros., is unswervingly implementing this strategy.

This era has changed. The era of Hollywood relying on the appeal of a superstar to prop up a movie is long over.

Even Duke has the most extensive "Duke blow" in North America. He dare not say that every one of his works, fans will buy it.

Especially those niche films. Almost nothing has anything to do with personal appeal. Inborn defects determine that they will not be big-selling and popular types.

Of course, "The Avengers" is definitely not in this ranks.

The first priority of this kind of film is entertainment. In the face of the broadest audience, the first consideration is to bring the simplest and purest joy to the audience, and this kind of entertainment. It is also the favorite of the public.

After all, those who go into the theater to study philosophy and think about the meaning of life are among the few.

As a fan who has been paying attention to the news about "Avengers", Roon Weber can watch 70 movies every year, but it really allows him to buy tickets to enter the theater. There are only large-scale commercial films. Other types of films can be watched on the Internet, TV, and DVD players, while large-scale visual effects films must go to theaters.

He also got a ticket to the premiere.

The black Acura car departed from Hollywood Boulevard and drove eastward through the Hollywood Roosevelt Hotel where the first Oscars was held. Sitting in the back seat, Duke passed the Chinese Theater by the window and the huge Hollywood The Highland Shopping Center retracted his gaze and looked farther through the front windshield.

The famous Hollywood sign seems to be welcoming everyone who enters Vanity Fair. Just today, media and movie fans from all directions have gathered at the magnificent Emirates Theater that is not far from the sign.

The premiere of "Avengers" was held here.

After getting off the car provided by the film sponsor, Duke signed a few names at random and walked across the long red carpet.

After him, "Iron Man" Robert Downey Jr., "Thor" Chris Hemsworth, "Hulk" Mark Ruffalo, "Eagle Eye" Jeremy Renner, "Black Widow" "Women" Scarlett? Johnson, "Rocky" Tom? Hiddleston, "S.H.I.E.L.D. Director" Samuel? Jackson, Marvel Pictures eo Kevin Fitch also appeared one after another.

In addition, many other stars came to join in.

The scene was full of stars, fans screamed deafeningly, and the atmosphere was enthusiastic.

Among them, Robert Downey Jr. drove the Iron Man's car and an Acura sports car directly onto the red carpet, which caused the madness of reporters and movie fans, and made him fully responsible for the expenses of the premiere. Honda laughed.

Standing in front of an advertising poster full of sponsors’ names, Duke and six superheroes allowed the reporters in front to take photos.

This film has attracted much attention. More than 500 reporters from all over the world gathered in front of the Emirates Rock Theater.

It is no exaggeration to say that even if it hasn't been released yet, "Avengers" has robbed all the limelight of the summer archive.

The global pre-sale of the film kicked off ten days ago, causing fan enthusiasm that even movie theaters and ticketing websites were caught off guard. The 10-day pre-sale amount in North America was initially estimated to be as high as 90 million US dollars, which is a percentage of Hollywood. The final box office of ninety-five of the films is an unattainable number.

The theater operators also paid special attention to this film.

One of the largest theater chains in North America, am Theaters, launched the "Ultimate Marvel Marathon" event in several large theaters under its umbrella, that is, starting from 11:30 on May 4th, 5 superhero movies that have paved the way for the film will be shown continuously "Iron Man", "Captain America", "Hulk", "Iron Man 2", "Thor", and then premiered "Avengers" at 0:00 on the 5th.

Although the ticket price for this event is as high as US$40, the pre-sale tickets have already been robbed by fans, and the am cinema has to be added urgently.

The film is also highly anticipated overseas. In the remaining English-speaking friends area, the movie tickets for the zero-point field are sold out early. The 3d and ima versions of the first three days are hard to find. In order to see the film as soon as possible, many fans simply wear sleeping bags. The queuing all night has attracted media from these areas to conduct interviews and reports.

"Hi, Steven."

When entering the theater, Duke saw the controller of DreamWorks and heard him say hello. Spielberg hurriedly came over to shake hands with him, "Hello, Duke."

"I heard that you are preparing for "Lincoln"?" Duke asked as they walked towards the screening hall. "I read this novel some time ago. It seems to be called "Vampire Hunter Lincoln"..."

"That has nothing to do with my movie." Spielberg shrugged.

Even the once great leaders will be spoofed by Hollywood. This is the so-called creative freedom that Hollywood has built over decades.

"The content of the film is about constitutional amendments." Spielberg looked at Ryan, "Are you interested in this subject?"

"Of course not." Duke explained casually, "the last time I went to Lucasfilm, I heard Catherine mention it."

Catherine Kennedy was Spielberg's secretary.

Afterwards, the two of them turned to the new "Indiana Jones" and walked to the front row of the theater while discussing.

After Duke and other major cast and crew members came in, the theater, which could accommodate thousands of people, gradually quieted down. Fans and media reporters entered behind. Roon Webber was mixed in the crowd, and finally sat in the fans At the boundary between the district and reporters, not far from him, a reporter from Yahoo Entertainment and a reporter from the Los Angeles Times sat.

"Finally waited until this day."

A man next to him just sat down and said to his companion on the other side, "It's been five years since "Iron Man" was released. I finally waited until the Avengers were assembled."

This person’s companion also sighed, “I was still in high school when I first heard about Marvel’s Avengers plan, and I will soon graduate from college.”

Hearing what they said, Roon Weber sighed slightly. He had waited too long this day.

This is a long wait, a wait that lasted for five years.

"The film is very much anticipated."

Another voice came over, but the two reporters close at hand were discussing the issue of the film, "This film contains too many characters, especially Iron Man, Captain America and Black Widow as the Big Three. , The image and character are very distinct, how to integrate them is a big problem, and the film will become a hodgepodge if it fails."

Another reporter also nodded.

Unlike the two reporters, Roon Weber is full of confidence in "The Avengers", and he believes that this film will give them a wonderful show. (To be continued.)

ps: Sum recommendation ticket!