Made in Hollywood

After more than ten years of cooperation and development, Warner Bros. is now a giant in the film derivatives industry. Of course, it is a sound operating system that can support the successful operation of derivatives. Movies have never been "walking on one leg" at the box office alone. However, it is necessary to rely on a complete industrial chain and a sound operating system to form a diversified support for the film industry.

Compared with Hollywood, the development of "post-derivatives" of Chinese films is extremely backward, but this also means that there is still huge room for the development of China's film "derivatives market".

No market can be mature at the beginning. There must be a stage of development. Hollywood has also experienced a period of chaos.

As far as Duke knows, a few Chinese-made films have also made some attempts to fully develop "movie derivatives".

For example, the producer of "Wuji" declared that it was going to enter the market of online games, books, musicals, cartoons, theme parks and other film derivative products. The tragic box office results caused many to stay at the level of imagination. Below; after Zhang Guoshi’s New Year drama "Three Guns Shooting Surprise" was released, his online game "Mazi Noodle Restaurant" was also launched, and "The Founding of a Country" also launched lighters and other derivative products...

However, these piecemeal efforts can only be regarded as better than nothing, and did not form a major contribution to the film's revenue.

Although this is the China-US Film Forum, the real famous person in Hollywood is Duke, and most of the time in the forum is around Chinese films. At the beginning, Duke also participated seriously, but when the topic changed to How should Chinese films win more support from domestic audiences and cinemas? After that, he became a listener and spectator steadily.

Listening to the constant sounds in the theater, Duke pricked his ears and closed his mouth.

It's been two days since I came to Shanghai, just like the previous few times. Duke browsed a lot of first-hand latest information about Chinese movies and the movie market.

Why support domestic movies? This is not a purely patriotic issue. The Chinese and American film industries have reached a new strategic cooperation agreement. The most influential ones are actually those "bad films" that have already started shooting and want to make money in the Chinese market.

For this reason, some people even listed 100 bad movies that have been shown on theaters in the past two years. After spitting out, they sighed with satisfaction: Opening the market to Hollywood is actually a purification of Chinese movies. We really don't have to face such bad movies all the time.

Since China and the United States reached a strategic cooperation agreement on the further opening of the Chinese film market to the United States when a key figure visited the United States in February this year, the Chinese film industry has been crying and crying. Many people have clearly realized that, Now it's really a wolf coming.

How much influence does this agreement have on Chinese movies? For the audience, it doesn't really matter, after all, there are more good movies to watch; for the theater manager. There will be more money to make.

The most influential ones are the producers of Chinese films, such as directors and investors.

Therefore, the loudest call was at the scene. They are also the ones who demand support for domestic films.

Ninety-five percent of the income of Chinese movies depends on the domestic box office. The importance of theaters can be imagined. The scene is inevitably polarized. The film production and distributors and the representatives of several theaters are almost diametrically opposed.

Listen to what they said. Coupled with the statistics of Warner Greater China that I just read, Duke has gradually understood what they are discussing.

Since April. Almost all domestic mainstream cinemas have become the targets of complaints from directors. "Piff", "Flying over the Nursing Home", "Me 11", "Sedek Bale"...many movies claim to be well-made. "A work of sincerity", so the directors began to find reasons for the poor box office. In addition to the reasons for publicity and distribution, the main reason for the inability of the studio to arrange the film has become.

In May, this condemnation almost reached its peak, because the theaters left almost 70% of their screens to Duke's "Avengers."

But for the representatives of the theaters, this kind of complaint obviously seems a little bit nonsense.

It is undeniable that these works do have a certain artistic content, but from the perspective of the studio, they are part of the market themselves, as products supplied to the audience by the supplier. Therefore, they will consider what the audience likes to watch. It is only natural for any movie to have more screenings.

Therefore, the representatives of the theater line are also very depressed for this accusation.

A representative of the theaters from Guangdong vomited bitterly, “Let’s not say far. Last weekend, 9 movies were shown in my studio. I have 10 halls in total here. Even each Movies are lined up in one hall. How many shows can I line up a day? And they are all new films. Most of the filmmakers themselves have not done any promotion. When the audience buys tickets, no one knows what movie it is. By comparison, "The Avengers" "How famous is it? The audience is calling for tickets to buy "Avengers". Do you want us to tell the audience, don't watch "Avengers", you are Chinese, you should support domestic movies, you go watch domestic movies ..."

Faced with the accusations from the directors and producers present, the theaters obviously did not want to carry the black pot that hindered the development of domestic films. Another representative stood up and strongly refuted that many domestic films did not want to arrange, but their subject matter and The content is so bad that the audience simply won't buy it.

"How bad is it? I can't stand it even when I go to the movies. Basically, our attitude towards domestic directors is based on respect, because from a global perspective, a director has its own characteristics. The growth process, peaks and troughs, no one can guarantee that this movie will be bad, and the lower part of the movie will not be a boutique. We also know that the audience’s tastes are many, but some movies..."

The representative hesitated for a moment, and finally did not directly say, “I’m not convenient to name, you know from the audience’s response, no one would say it is a good movie. Why do we support such a movie? And these two years Not only has this kind of movies not decreased, but they have been increasing every month. Someone has even concluded on the Internet that out of the more than 200 Chinese movies screened in theaters last year, there were 100 bad movies that are enough to be called “the silly master” In the past, the market was not open. When we encountered some movies in the off-season, we could only show these movies, but now that we have a choice, why not show the Hollywood movies with good profits and high reputation?"

In this representative’s opinion, in addition to the real “bad movies”, there are also many unspeakable “weird movies” in the domestic movies that are being released. “In fact, some movies are not bad, but at first glance, you know that they are definitely not. Market. Just like Wang Xiaoshuai himself said before, he also knows that "Me 11" will definitely not sell well. In that case, why have to squeeze into the movie theater? Now the movie theaters joining the theater chain are all managed by enterprises. As a company, it is necessary to calculate profits, so why do I not release profitable movies but come to make this non-profitable movie? Especially the movie studios are all in commercial areas, and rent, water, electricity, and labor all need to be calculated. Cost."

"Wang Xiaoshuai knows the difficulties of commercial cinemas today..."

It was a film company’s boss who came forward to speak, as if he was the investor of "Me 11", "so he called for the establishment of art theaters and let his art movies like "Me 11" be conducted in special art theaters. Screening, and such theaters should be subsidized by the state."

As soon as this sentence came out, many people at the scene rolled their eyes silently.

The representative of the theater line obviously has some grievances about the people who invested in this kind of movie and pushed it to the theater, and what he said later is not very polite.

"Although I agree with the establishment of art theaters, I don't agree with the screenings of some films by the sixth generation of directors."

He stood up directly and said, “If the government subsidizes, then the government itself represents the broad masses of people, and the subsidies should also represent the needs of a wide range of groups, and the works of the sixth-generation directors are mostly from very A kind of intuitive film from a private point of view, such as Jia Zhangke’s small town plot and Wang Xiaoshuai’s three-line complex. These things belong only to them, and they can find investors to shoot them. It is because they agree with the views of these directors. From the audience’s point of view, since the commercial theaters cannot get the box office, it proves that there are too few people who can resonate with them. Therefore, if the establishment of an art theater is just to show such movies, it is not equivalent to taking the majority of taxpayers. Does money serve the wishes of very few people?"

The boss of the film company was suddenly dumb.

However, the representative of the cinema company is also a smart person, and he immediately changed the topic, “The cinema is a commercial company, not a charity organization. We also have tremendous pressure on operations. If there is not enough profit, how can we support so much? Employees, how to maintain the normal operation of the company?"

This is a very simple reason. People should indeed pursue higher artistic pursuits, but the only pursuit of commercial companies is profit. This is a matter of course and no one can say anything.

He added, “In my opinion, instead of trying to find a way on the theater company, it is better for you to improve the quality of the film itself and reduce the number of bad films. As long as the quality of the film is excellent and the audience is willing to pay, how can we not arrange the film? ?"

"So, I think the key is not the theater itself..."

The representative’s eloquence is quite good, bringing the topic back to the film production itself, "It is that the producers and distributors should reduce the number of bad films. Some bad and very small films should not be included in the theater. Pushed."

Naturally, the topic turned to film production. The theater staff looked like Duke, and it was the directors on the scene to complain-the screenwriters are not good, the actors charge high prices, and where can I get a good movie without money? (To be continued~^~)

PS: Ask for monthly and recommended tickets!