Made in Hollywood

In the mainstream media on the other side of the ocean, limited to the rules of Big Scissors, Warner Bros’ propaganda is also not effective, but on the more free network, it is still possible to write some articles, and Warner Bros. has been opening the Chinese market for many years, and has gradually abandoned it. Some marketing strategies suitable for North America but not suitable for this market have been developed, and more targeted programs have been developed. 〔(〔(

In addition to hype on the Internet to attract the attention of the Chinese media, another important publicity method for Warner Greater China is to narrow the distance between Batman and Chinese fans through some strategies.

Distance can sometimes produce beauty, but more often it is alienation. Professional marketing and promotion personnel know this.

As the year 2o12 is about to pass, Warner Bros. officially announced the first Chinese poster of The Rise of the Dark Knight. Batman and Bain on the poster are ready to move and seem to fight at any time.

Moreover, China Film Group and Warner Bros. also announced that the film jointly invested by the two companies will be released in China on time in early May next year.

At the same time, a letter sent by ordinary Chinese movie fans to Warner Bros. has been widely circulated on the Internet in the Greater China region.

"Last night I finally saw the huge poster of the rise of the dark knight, and the stone hanging in my heart finally fell. After all, there are disgusting precedents of countless films being cancelled before the release, which made our viewing level ten years behind. It is said that some foreign countries The media has not hesitated to compare the three Batman directed by Duke to the trilogy of contemporary godfathers. I think it is no exaggeration. The Rise of the Dark Knight must be a feast, not to be missed!"

"I tried to write something for the beloved Dark Knight several times before, but I gave up because I knew it. It would be uncomfortable not to express with thousands of words, it would be very tiring. It's also a kind of relaxing pleasure, here is just a casual chat."

"Duke's product must be a high-quality product. This is the consciousness formed by movie fans for many years of watching movies.??"

"I like Duke. Because he likes his movies, he is a man of heart, doing what he likes, and insisting on his own ideas. There is no doubt that the dark knight he shot is the pinnacle of the movie, a new benchmark for commercial films. Many. The first time people see it, it must be shocked, and it is indescribable, and then repeatedly watched. Every time they saw it, they were shocked by a wonderful layer, shocked by the acting skills of Heath Ledger’s clown, convinced by the clever plot, and by Hans ? Jimo's soundtrack swayed, was moved by the ethical disputes between justice and evil, and was moved by the kindness of citizens and thugs; in the end, it was meticulous, shocked by the huge amount of information implicit in each line, and moved by the meaning of every action and look."

"These are all gifts given to us by Duke and his creative team. We have seen them once and can't appreciate all of them. But we can always find reasons for repetitive taste. This is a good movie."

"A good movie gives you shocking and movie-watching surprises from all aspects, just like a galaxy, each star is shining, one appears, and the other attracts your attention. And Duke? Rosenberg is always the brightest one."

"The Rise of the Dark Knight will be released in early May. You must go to the cinema to watch it. This is a feast! Duke Rosenberg will definitely bring a different kind of movie-watching experience! So get ready to experience it with a commercial giant. Go crazy!"

While creating momentum for the rise of the Dark Knight. Warner Greater China also cooperated with Lucasfilm to do basic popularization work for Warner Bros.'s upcoming Star Wars series.

Yes, it is the most basic popularization work.

When Catherine Kennedy and Jamie Johnson came to China for the first time, Duke solemnly confessed to these two people. Don't overestimate the influence of Star Wars in the Chinese market. If you want this series to achieve outstanding commercial results in China in the future, the publicity should start from the most basic popularization work.

The original Star Wars series movie was not released in Chinese cinemas. The first Star Wars movie was released in 1977. The Star Wars trilogy was not shown in Chinese cinemas until June 2015, although various forms of piracy have long existed. ﹝((But the culture or influence of Star Wars has not really penetrated this country.

For example, the most important lightsaber in the Star Wars series, I am afraid that few Chinese fans can tell the general origin. Even if they know a little bit, they only know that it is a Jedi weapon.

Under Duke’s instruction, Lucasfilm reached an agreement with a number of Chinese online platforms and national and local television stations to grant three years of free licensing for the broadcasting rights of Star Wars Six to promote the series in China. Play and influence.

In addition, a number of Star Wars themed events have been held one after another, inviting many fans and celebrities to participate.

In today’s most important online propaganda front, it is even more popular from the most basic Star Wars knowledge. For example, Duke’s official Chinese cooperation website, and Time.com, which has a huge influence among ordinary fans here, have published articles successively. Many Star Wars articles on the origin of lightsaber.

Duke knows very well that no film can be popular for no reason, and it will not be sold naturally without publicity.

An article titled "What is the lightsaber in Star Wars?" appeared in many Chinese media and online in the Greater China region.

"The lightsaber in the movie consists of a hilt and a blade. The blade of the lightsaber is not an ordinary laser, but a magnetically confined plasma."

"Plasma can be seen everywhere in the universe. It is called the fourth state of matter other than solid, liquid, and gas. Matter is composed of molecules, and molecules are composed of atoms. Atoms contain nuclei and electrons. The solid, liquid, and gas states are composed of intermolecular When the material is heated to a sufficient temperature or affected by other factors, the negatively charged electrons in the atom break away from the bond of the atomic nucleus, which may form positive ions that lose electrons, negative ions to which electrons are attached, and free electrons that are negatively charged. That is, ionization occurs. After ionization, positive and negative ions mix, move randomly and collide, which is called plasma."

"In the universe, many high-temperature planets such as stars continue to heat matter to produce plasma. At the same time, the boundless low-density space gives ions enough distance to move freely, and they will not fully recombine neutral particles due to frequent collisions. These factors There is a lot of plasma everywhere in the space."

"In the movie, the sword body is released from the hilt, and at the same time it can be folded. Why can the plasma stretch and shape? It turns out that the plasma is composed of constantly moving, charged ions and electrons, and the charged particles are in a magnetic field. When moving, if it is not moving in parallel, it will be subject to the Lorentz force that changes the direction of movement due to electromagnetic interaction."

"In the absence of other forces, a continuously rotating spiral motion will be formed. With a strong magnetic field, the charged particles can be confined within a certain range. On the other hand, if a group of plasma has a strong motion, Without external force, the magnetic field in it cannot leave the plasma. This is called magnetic freezing."

"The lightsaber in the movie consumes energy only when the blade cuts through the object. It is an invincible'hot' blade. It does not release heat when it does not touch the object, so it is usually a'cold' sword."

"In Star Wars, the lightsaber is invincible, and there are no continuous objects except for another lightsaber."

In short, if you want the new Star Wars to be popular in the Chinese market, you must do a lot of work beforehand.

Of course, the propaganda about Star Wars is maintained within a certain range, and the focus at this stage is the rise of the Dark Knight.

After entering December, Duke led the entire crew to Chicago. In the first two Batman movies, Gotham City is in some ways the real-life Chicago, so the Dark Knight Rise is of course still selected. Shot in Chicago.

This city is densely built, many of which are very well-designed. There are a large number of modern-style buildings and classic buildings more than 10 years ago. So you can take a lot of things when you shoot, and the lines of the city’s buildings are simple and can give The final film brings a strong sense of reality.

With the assistance of the municipal department, the crew started a two-week filming in the commercial center of Chicago, but encountered many difficulties during the filming process.

In order to make this film, Duke, with the assistance of the Chicago City Hall, blocked the streets near the shooting area. The municipal department allowed the crew to shoot in the central business district at night, but asked for safety. They are also doing their best to ensure the safety of the crew.

Although Duke paid great attention to safety, the Bat Motorcycle had a minor accident.

When Gal Gadot's stuntman drove the Batbike from the alley to the street, the huge sound waves from the engine shattered many windows of a building.

Duke didn't expect such a thing to happen, but the crew quickly hired a repairman to fix every window within 24 hours.

Filming in Chicago went on until Christmas. After the Christmas holiday, Duke gave the crew a long vacation. He also left Chicago and went to the Upper East Side of New York where his mother is. Converging with Scarlett who has been busy in the new film Captain America 2. Johnson, it's rare for the whole family to get together for a short Christmas holiday.

The holiday lasted until the New Year. After the beginning of 2013, Duke returned to the crew and filmed between New York and Pittsburgh. Although the main focus was on his own film, everything around him still prevented him from being quiet, such as James Franco called from Los Angeles to inform Duke that his project has basically received investment from Warner Bros., and when the role of the Dark Knight rises is completed, he will switch to the new project.

In addition, many entertainment reporters are eyeing Duke, not only wanting to dig out some of the latest developments in the rise of the Dark Knight from his mouth, but also want him to have some views on the latest Oscar list. (To be continued.)

ps: Starting from today, it will be temporarily adjusted to two shifts a day. If nothing else, the book will end this month. Ask for a monthly ticket and recommended ticket!