Made in Hollywood

In fact, there is another good way to let Chinese audiences understand the American "Star Wars plot", which is to think about it from another perspective. Someone once said that "Harry Potter" is the "Star Wars" of this age. If Chinese audiences can understand why they are so obsessed with "Harry Potter", then they can understand how others would like "Star Wars". "War" obsessed.

Whether "Harry Potter" or "Star Wars", they have created a world that will grow by itself.

When George Lucas was released in "Star Wars: A New Hope", he specially added a subtitle to the opening of the movie, telling the audience that the next story is just a small wave in the background of a larger story, narrated in "Star Wars" It is just a short moment in the long history of the Galactic Republic. He will also add some information in many lines, suggesting some things that are not performed in the movie but are happening in this world.

This "tip of the iceberg" setting is widely used in many such works of "creating a complete world". For example, "The Lord of the Rings". Before Frodo Baggins met the Lord of the Rings, Middle-earth had existed for many, many years. There have been countless evocative people and events there, but the audience saw only Frodo. .

The same is true for "Star Wars". The Galactic Republic has already existed, and the Death Star is not just beginning to be built. Everything the audience sees on the screen is just a corner of this huge world and a bit of time.

This kind of open setting has one advantage. It can open up the audience's brain to the fullest, allowing the audience to imagine and automatically fill the part of the iceberg under the water. Everyone will be attracted by this illusory world. Discussing, arguing, and sharing are just like living in this world.

The fan culture of "Star Wars" was formed in this way, and it may also be the earliest fan culture gathering place.

Since the release of "Star Wars" in 1977. Inspired by countless people, many Star Wars fan fictions, comics, games, and movies were born. These works in turn feed back "Star Wars", continuously replenishing blood for it, and allowing the world to continue to enrich and grow. This is a kind of complicity between creators and audiences, both of which have been in such a virtuous circle before. In the end, it is like a snowball, making the influence of the work more and more.

For fans of Star Wars around the world, "Star Wars" is far from being as simple as a few movies, it changes a way of life. Through role-playing, fashion art creation, technological research and development, and endless academic discussions on the "Force"... Fans maintain the vitality of "Star Wars" in different ways, adding to the cultural significance of this legend.

This is also the most useful thing for "Star Wars: The Force Awakens" promotion.

Entering May, as the start time of "Star Wars Day" and "Star Wars: The Force Awakens" is getting closer, a series of Star Wars cultural propaganda activities have appeared around the world.

The 10th Star Wars Fan Celebration kicked off in San Francisco. A total of more than 150,000 people from all over the world gathered near Lucasfilm in San Francisco to participate in the event.

this day. The Star Wars elements of Lucasfilm's headquarters are ubiquitous. The entrance is a three-dimensional statue of Master Yoda, and the images of Stormtrooper and Dark Warrior Darth Vader can be found on every floor and corner of the company.

Even the employees of Lucasfilm also put on all kinds of Star Wars costumes and appeared in front of the media cameras with their fans.

A big criterion for Lucasfilm's employment is that employees must be die-hard fans of "Star Wars". Lucasfilm has full-time employees to study Star Wars knowledge. Compile the "Star Wars Encyclopedia" and establish a database of Star Wars. Lucasfilm has its own fan division and spares no effort to instill the knowledge of Star Wars among Star Wars fans.

Through these methods, Lucas connected Star Wars fans all over the world together.

The Star Wars audience has become a unique phenomenon.

According to statistics, "Star Wars" has accumulated more than 300 million die-hard fans. These fans enjoy everything related to "Star Wars" and even use Star Wars elements at weddings.

May. Warner’s media focused on the wedding of a pair of Star Wars fans.

"Members of the Galactic Empire, Duncan and Sammy met a long time ago, in a far, far away place. The power between them is indestructible."

This is the vow of a couple of Star Wars fans at the wedding ceremony. They call themselves "Members of the Galactic Empire."

Star Wars fans will buy Star Wars toys for children after they have children, watch Star Wars movies with their children, and continue their obsession with Star Wars to the next generation.

May 4th. Star Wars Day has finally arrived.

How hot is Star Wars Day? Looking at the performance of fans all over the world can make people stunned.

In Australia, the Star Wars-themed rugby game attracted countless fans to cheer; in Brazil, Argentina, Mexico, the Star Wars 6-kilometer race was held; the Colosseum in Italy was also "occupied" by Star Wars fans, and these are just global Star Wars Part of the fan celebration.

Stars such as Simon Peggy, Charlize Theron and Robbie Williams also participated in interesting photo activities, wishing the global Star Wars fans a happy Star Wars Day.

The Star Wars Day celebrations extend beyond the earth!

nasa specially released a one-minute video "r2-d2 save the international space station".

In this one-minute video, r2-d2, the reliable partner of the protagonists in the movie series, once again becomes a role to turn the tide. In fact, the name of this video is called: "r2-d2 Save the International Space Station".

The story goes like this: Astronauts on the International Space Station want to send blessings and greetings to Star Wars fans on Earth on "Star Wars Day." However, the Empire conspired to undermine the delivery of this good wish. As a result, the bold and resourceful r2-d2 once again assumed the important task. The r2-d2 who came to space repaired the communication system of the space station at a critical moment, so that this blessing can be transmitted to the earth smoothly-"May the force be with you."

At the same time, Duke, who was busy shooting at Warner Studios, also released a video through his official instant sharing.

In this short video greeting, Duke said that although he wanted to celebrate this holiday with other Star Wars fans, he must start filming "Star Wars: The Force Awakens" in the studio.

At the end of the video, Duke also released a notice that the crew recruited extras for all Star Wars fans.

The recruitment criteria for these extras are very special. Any actor who is over 16 years old and possesses "unforgettable faces, strange looks, amazing bones, and exoticism" is an ideal candidate.

This also attracted enthusiasm for Star Wars fans.

Of course, Duke and Lucasfilm will not miss the Chinese market, which occupies "half of the world's box office". On Star Wars Day, Stormtroopers have "captured" the Great Wall, and the tops of the four beacon towers also light up "original" in turn. The four characters, "force", "jue" and "wake up", let everyone know that this section of the Great Wall was contracted by "Star Wars".

Outside activities did not affect Duke in the slightest. After months of intense preparations, "Star Wars: The Force Awakens" started on time in the Warner Studios studio.

The huge studio was extremely quiet, with only the buzzing of various machines. Duke stood behind the director’s monitor and looked at every scene in the studio seriously. The first shot of the filming was not really actor. , There are only two spheres in front of the camera lens, bb-8 rolling around.

While John Schwarzman recorded all this with a video camera, there was also a still photographer shooting bb-8 stills, which will be the first stills released in the film.

As for the reason? Very simple, bb-8 is not only one of the most important peripheral profit points for the film in the future, but also an important part of the current publicity plan.

Starting tomorrow, the crew will launch a concept trailer. After the trailer is released, instant sharing will launch 3 Star Wars custom emojis-c3po, r2d2 and bb-8. They are not in the emoji bar, only when the user typed a specific After the topic symbol, the emoji will come out.

Nowadays, cute pet marketing is not uncommon. Duke has developed cute robot marketing. bb-8 is a newly added robot in this film. Those who have not kept up with the rhythm of the film will suddenly wonder if this cute little thing is Who? It's so cute, and the topic of the movie becomes hot in minutes.

In order to make bb-8's cute image deeply rooted in the hearts of the people, the stills released in the first edition are crucial.

But after Duke called cut, the still photographer took bb-8 pictures to his satisfaction.

To meet the needs of the crew, Duke specially designed the bb-8 shooting scene just now. This spherical robot is like a human being. It hides behind the warehouse of the spacecraft when it encounters danger, quietly sticking out half of its head and the one-eyed eye on it... …

Lucasfilm's professional marketing staff even specially matched the slogan for this scene-just because they looked at you more in the crowd.

However, in the still photographer's picture, bb-8 is more like a blunt and cold robot without any cute pet characteristics.

"Jack, tell me..."

Calling this still photographer who has recently joined the crew, Duke asked directly, "Do you have any ideas?"

The still photographer didn't have any reflection, but excitedly said, "I think my work has been done well. I have taken a creative work."

"Creative?" Duke couldn't help frowning. The still photographer introduced by Sophia Coppola obviously couldn't figure out the difference between independent films and commercial films. He didn't bother to continue talking nonsense with such a person, and said directly, " Okay, your work ends here, and you don’t have to come back tomorrow."

The film was released at the end of the year, and the shooting time was quite tight. Duke did not have the energy to train a creative still photographer into a type that meets the needs of business, so he simply fired him. (To be continued.)

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