Made in Hollywood

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When Duke lived on the other side of the Pacific Ocean, he read many articles about Hollywood. These articles always describe Hollywood stars as playthings that can be played with just a little bit of bait, or the old age here is extremely low. This is indeed the case in the last world’s 1930s and 1940s or even the so-called golden age of Hollywood, but Hollywood’s commercialization has developed to this day, just like the role of a high-paid corporate manager on a company, no one can Hu Mingxing's position in this industry with a scale of output value of hundreds of billions of dollars. And there is no chance to return again.

Therefore, some celebrities adopt a more secure approach and enter the field of creativity through the expansion of other related occupations. A large number of "star directors" who "act and guide" are vivid examples.

One of the most typical is Ben Affleck, when his star actor career was crumbling. He stepped into the director industry in time and saved himself.

The expansion of the business value of Hollywood stars is basically divided into two forms. One is the other form of realization of the aforementioned career expansion. For example, actors form their own independent production companies, surpassing performance and enter the production management industry. For example, George Clooney's "President Killing" and "Allied Treasures".

Another form is the high degree of commercialization of the movie star system. When the net asset value of the movie star is used to promote the sales of products other than the movie, in short, it is realized when the star endorses a certain product. The expansion of business value.

By branding the characteristics of celebrities and expanding the brand. The Hollywood star industry makes the most efficient use of the symbolic value of stars and expands it to the commercial world outside of movies.

The Hollywood star brand is a medium used to help the public build awareness of movies.

Through the prism of celebrity brand identity, the film is positioned in the bar of similarities and differences in the market. Therefore, the celebrity brand must present a special meaning, so that it has obvious symbolic characteristics to generate commercial value.

The business rules of Hollywood stars are aimed at this. Economic value has always been at the center. The celebrity group represents the high-level elites among the top-selling actors, which can also be said to be the elites in this highly commercialized society.

At the end of the press conference, Duke once again became the focus of media siege.

A reporter from the Los Angeles Times asked. "You said in other places that this movie will transmit powerful spiritual power. During the filming, did you feel the existence of the force?"

Feel the presence of the force? Of course it is impossible.

However, what Duke said was the answer most conducive to propaganda. "One day Harrison Forte was injured by the prop door and hit his left leg. This is of course a very serious accident. You will be very scared, and the result may be very bad, but he was lucky to survive. Jie. God bless, we all feel lucky."

"After Harrison recovered, I felt that the entire crew and the cast became a big family, because we experienced such a terrible thing, and experienced the test of life and death."

Although the protagonists of the crew are not unfamiliar and hostile, they are not as friendly as Duke said. In fact, apart from work, there are very few other exchanges between actors. However, in these circumstances Duke will not be against the media. Mentioned, "Especially after Harrison came back, everyone was injected with a kind of energy and enthusiasm, feeling that light and darkness were more distinct, making us stronger. I have always liked the Force and its non-religious spirit. , I think we can all feel a power to connect to each other, it can be said that it is a kind of force."

Such remarks are not only beneficial to the promotion of the film, but the media and the public are also happy to see it.

As for the real struggles of Hollywood crews, who cares?

Journalists from China also focused on Duke, "Director Rosenberg, you are very discerning in selecting newcomers. How did you choose Daniel Wu and Daisy Ridley?"

"We follow the normal casting process, but in order to find suitable candidates, we have also conducted a wider search. Both roles must have special personalities."

Duke knew what these Chinese reporters wanted to hear, and said unhurriedly, "I think Dalny is very good. I have seen his "New Police Story" and other works. I know he has a great sense of humor and a sense of role. She is very strong, but Daisy is more troublesome because we don’t know much about her, and she didn’t have much of her previous works, but when we met, we found that she had a very good personality and her sense of power made me feel very suitable for the heroine. The role of Rey."

After the interview, the crew continued to shoot at the Black Forest set in Dublin, and a special effects team leader of Industrial Light and Magic also came to Ireland, not only responsible for the special effects used in the shooting, but also brought some completed special effects shots to hand in. Give Duke the final review.

In the filming of "Star Wars: The Force Awakens", Duke can use all resources to tell the story. There is a lot of fun in it. Which scenes can be completed with real-time special effects, and which will be completed with cg in the later stage. These are all He is something the director wants to control.

This film will have huge special effects scenes, magnificent and amazing special effects. Of course, a lot of content can't be completed with real-time special effects at all, but in order to achieve a sense of nostalgia and arouse the emotional effect of Star Wars fans, if possible, Duke And the crew try to make real shots,

In the completed shots brought by the person in charge of the special effects team, there are many scenes about the new robot bb-, which is very bright and sensational in the film, because there are two puppet masters on the set to control the shooting. Yes, the post special effects team removed the two puppetists through computer special effects, and then used cg to remove the Via, equipment and operators. Sometimes it was to enhance the effect of the real scenery and props, but in many cases it was used directly Camera shot.

All the special effects, the massive amount of special effects that have been completed, are very exciting, some of the special effects in the film are also unprecedented, and some of the simulation techniques used are specially developed for the shooting of "Star Wars: The Force Awakens" of.

It is no exaggeration to say that the entire "Star Wars: The Force Awakens" crew is following Duke's rhythm.

Following the director is the universal value of the film circle, just like following the feeling of the popularity and proliferation in today's society...

There was a popular saying in Hollywood, "James Cameron is responsible for changing film technology, and Duke Rosenberg is responsible for changing mainstream commercial films." In 12 years of film history, all true film leaders are directors. Without such great directors as James Cameron, George Lucas and Steven Spielberg, there would be no world film that has entered the golden age today.

Directing is the dominant type of work in the entire film industry. Every year, tens of thousands of film practitioners dream of becoming directors. However, the road of directors is not smooth sailing.

Even like Ang Lee, he had been a family cook for 6 years before that; even like Quentin Tasino, he was an anonymous video store boy before that; even like Duke now, shooting and producing Movies will also go all out.

All roads lead to Rome. Although the roads to successful directors are different, there is always a universal truth hidden in it, that is, enough effort and concentration.

Duke’s filming on the Black Forest set in Dublin lasted a long time. There were a lot of real shots of the Millennium Falcon and the X-wing fighter. It was not until mid-July that Duke ended the filming in Ireland and led the entire crew back. Los Angeles.

He wants to prepare for the San Diego Comic Con, which can be said to be a very important large-scale publicity campaign before the release of "Star Wars: The Force Awakens". For the first time, he will release a lot of information to attract the attention of movie fans. (To be continued.)

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