Magic Underachiever

Running a world-wide newspaper has already broken Garcia's old ideas. Now this young master Liang wants to run a second world-wide newspaper?

This is too bold.

To be honest, although science and technology newspapers have been brightly painted with Hongda's blueprint, Garcia knows how difficult this road will be. Will the new newspaper be recognized by the Saroyan scientific community? Can I receive quality manuscripts? How should I take this step out of the city?

Garcia doesn’t even know that all he can do is rely on his experience and connections in Saroyan to make various attempts for this newspaper.

Now Daliang wants to run a second newspaper, which is also worldwide... It must be money-burning.

Editor-in-chief Garcia advised: "I think we should run the science and technology newspaper well first and accumulate enough experience before running other newspapers? And the entertainment you mentioned... all newspapers not only cover current affairs, such as horse racing. , fashion shows, movie releases and film reviews, these entertainments are also important content in newspapers.

We have taken a different approach to a science and technology newspaper. As long as we can survive the initial stage, accumulate reputation and authority, and then gradually move out from Saroyan, there is still hope for this newspaper to become bigger and stronger.

But a purely entertainment newspaper... its taste positioning value is too low, and it is basically something that can be thrown away after reading it. Did you know that in all newspapers, interns who just enter the industry first cover entertainment news. Because reporters with a little bit of status will not continue to do these reports that degrade their status. "

The journalists in the newspaper are all literati, and they have the aloofness of literati and are unwilling to touch these entertainment gossips. Over time, there has been an unspoken rule in the newspaper industry that the entertainment section is for new interns to practice their skills.

"No wonder the entertainment pages of those newspapers are so pale. The writing quality is not even close to the current affairs section... I guess those interns have no enthusiasm for entertainment reporting."

However, editor-in-chief Garcia's words did not dissuade Daliang from his determination to run an entertainment newspaper.

He had just promised Editor-in-Chief Garcia to give people to people and money to him... It was easy to boast, but he had no money in his pocket.

Science and technology newspapers will definitely lose money in the beginning. Da Liang even plans to give them away for free. If necessary, they will increase manuscript fees and set up bonuses to attract scientific researchers to submit articles. But Daliang couldn't stand losing money for a long time.

Running two newspapers at the same time, using an entertainment newspaper to support a science and technology newspaper, is the best solution.

Therefore, he had to convince Editor-in-Chief Garcia to take over the work of the entertainment newspaper.

Daliang told Editor-in-Chief Garcia: "I have heard a story before: Two shoe salesmen came to a small island and wanted to sell their own shoes. But they soon discovered that, No one on this island wears shoes or knows what shoes are.

One of the marketers left the island in frustration because he thought that if no one on the island wore shoes, then his shoes would definitely not be sold.

But another salesman was very excited because he thought that no one on the island wore shoes, so when the people on the island knew the benefits of wearing shoes, his shoes would definitely sell well on the island.

The current mainstream thinking in newspapers does not pay much attention to the entertainment sector and cannot see the potential in it. If we put the best people and energy into this section and realize its full potential, we can take the biggest slice of the pie before other newspapers realize there's a piece of the pie here.

I am a businessman. When I see that there is money to be made, there is no reason not to make it. And when the shareholders of those newspapers see the wealth contained in the entertainment sector, will they continue to let their reporters and editors maintain their aloofness? "

Garcia slowly tasted the wine and thought about Daliang's words.

Although the newspaper industry appeared relatively early, it did not take long to really explode. Nowadays, those who work in the newspaper industry are all literati who like to comment and talk about current affairs to show that they have millions of soldiers in their hearts. I hold myself very high, thinking that the newspaper is the palace of elegance, and disdain other industries, and I will not write gossip news to make myself look vulgar and be ridiculed by my peers.

Therefore, the entertainment section of every newspaper is really, really bad.

But Garcia doesn't know...whether the entertainment sector is a gold mine or a quagmire. Even if he failed to run a science and technology newspaper, his reputation would not be damaged at all. But if he lowers his status to entertain the public, if he fails to succeed, his reputation will be ruined in one day.

But it was Master Liang who proposed the idea of ​​this newspaper. Even if he was unwilling to take the job, he could only patiently persuade... or be persuaded.

"Master Liang, do you have any direction for this entertainment newspaper? We need to have very attractive features in order to compete with other newspapers."

Garcia was already shaken, and Liang came up with his own "star-making plan."

And concluded at the end: "Brown is the first city star I want to introduce. Now he has become a star in Salo. As long as proper follow-up reporting on his complicated life and emotional line can make him famous." Continue to be noticed.

The biggest feature of our entertainment-oriented newspaper is that it gives the public a great sense of participation...

We create stars who live around them.

Invite them to participate in pet competitions, cooking competitions, singing competitions...

We don’t ask them about their views on current affairs, we just pick up random people on the street and ask them about interesting things about their lives, and then put their names in newspapers for everyone to see.

We can help them publish lost and found notices and help them deal with difficulties in life.

We talk to them about the private lives of celebrities and famous people, so that they feel that these people are no different from them.

We can also have a column dedicated to telling jokes.

Our newspaper is to let the public know that there are many things in the world worth being happy about, and these things happen around them.

Then they will find that current affairs and other things not only make them talk nonsense, but also make them feel warm... How can it be more comfortable to read entertainment news? "

Garcia was shocked by what Daliang said.

What do the entertainment sections of newspapers write about now?

For example, when reporting a horse race, intern reporters would use their limited fancy words to write a report about how intense the race was. They would use long texts to write about the size and bloodline of the horses, and how lively the scene was.

Finally, there was the list of participants for the next horse race... and the odds.

Probably only gamblers would be interested in the last part of this report.

But what Daliang said to Garcia completely exceeded his understanding of entertainment.

Entertainment is not dry text, and most people cannot participate in entertainment that is self-entertainment. Daliang used his understanding of entertainment to unfold a blueprint for an entertainment empire in front of Garcia.