Marry to a CEO by Accident
Chapter 401
Zhao Tongxin sat at his desk and was busy for a while. Spoon garden took a document from the marketing department, pushed the door and came in.
"Tong Xin, the opposite has already started to act. This is the news we have just received." Spoon garden put the document in front of her, and said anxiously.
Zhao Tongxin picked up the document and glanced at it in a hurry. His face turned ugly: "Tianhong jewelry company will sell all its jewelry products at half price in the next month?"
She was surprised by the news. She had thought that there was a new jewelry company on the opposite side. In order to compete with the old companies in the industry for consumer groups, she would certainly do some price reduction. This has almost become a business practice. However, she did not expect that the price of the products would be reduced by half in a while, and the price would be kept for sale A whole month.
She believes that Tianhong Group's action will surely attract the vast majority of consumers and put their jewelry companies in a favorable position in market competition. After all, jewelry, a valuable commodity, can be sold at half price, which means that consumers can save a lot of money, especially for ordinary people.
However, the cost of doing so is obvious, that is, the loss is too serious, no company can accept this kind of loss making business.
"Yes, this is the latest news from the marketing department, and the authenticity is absolutely guaranteed."
Zhao Tong Xin's eyebrows wrinkled slightly, pondered for a long time, then said to spoon Garden: "I don't understand, why do they do this action?"
Spoon garden also showed a puzzled look: "I'm not sure. According to the truth, in order to compete with the old companies in the industry, the opening of a new jewelry company is a common means of sales. However, it is not so outrageous as the opposite. All goods are at half price for one month. For the cost of such luxury goods as jewelry, half price means they have to pay for it Even Tianhong Group can not afford to lose money for a month? "
"It's not like they're grabbing the market, it's not worth it."
Zhao Tongxin agrees with spoon garden very much. Tianhong jewelry company's practice is a big taboo in the business field. It offends all the peers and can't make any profit. On the contrary, it will pay a lot of money. It's a little bit of killing the enemy eight hundred and losing one thousand.
"Unless there is one possibility, that is, they can keep costs down to an affordable level."
With her eyes flashing, she thought of the key point of the problem.
In addition to the fixed cost of precious metal products, the cost of other jade, gem and crystal products is very flexible.
The price of raw stone purchase and transportation, as well as the finished products polished into finished products can be adjusted. For example, if a jewelry company controls a mine producing raw jade, the finished jade products of the company will be very low, thus making a lot of profits.
"Spoon, the probability is very low, because our company controls almost all the raw stone channels in Southeast Asia. Theoretically, they have no reason to get the raw stone price lower than us."
Zhao Tong thinks about it, and thinks that the worry of spoon garden is a little superfluous. Before Jin Zhengting handed over the company to her, she was already the largest raw stone buyer in Southeast Asia, and basically controlled the sales channels of all raw stone producing areas. Except for this company, other jewelry companies can hardly get cheap and good quality raw stones.
"Let's talk about this later. Tong Xin, what we need to think about now is how to deal with it. We have to compete with us in this almost dumping way. We don't know if our company can hold on to it."
Spoon garden is worried that if the company really has no business for a month, even the strongest company in the group can not afford such consumption.
Zhao Tongxin also thought about the seriousness of the situation. She thought carefully: "well, our company also carries out price reduction and promotion activities. However, with our company's strength, we can't accept the loss caused by half price sales for the time being. At most, we can only give a 30% discount. We can insist on it for a few days, and then we can think of a way for the future."
"Well, we can only do this first. Tong Xin, do you want to report to the boss what happened here?"
Spoon garden thinks it is necessary to report to Jin Zhengting that although the company is highly independent and the group will not interfere in and interfere with the business situation of the company, it is, after all, a pillar enterprise of the group. If the company goes wrong, it will easily affect the operation of the whole group.
"No, the court has a lot of things to do, so don't tell him first. If we can't handle this small matter well, we should resign collectively."
Zhao Tong thought for a moment and made up her mind. She didn't want to rely on Jin Zhengting for everything. Moreover, the current situation is an opportunity for her to test her and her team's ability, so she boldly chose to deal with it alone.
Spoon garden and Zhao Tongxin are best friends, so she quickly understood Zhao Tongxin's intention. She nodded: "good Tong Xin, I think we can handle these things well."
"Well, spoon, you go and prepare, get the company's executives together for a meeting to discuss the next step of the company's plan. Zhao Tong heart light said, but her hand secretly clenched, this time she must rely on their own strength to solve.Spoon garden agreed, picked up the document and walked out of the office.
Zhao Tong sent her out, raised his wrist to look at the time and murmured to himself, "have been out for a long time, how can Xu Yan have no news?"
The building opposite the company.
Huo Tingchen is sitting on the sofa in the office with a glass of wine in his hand, and his face is smiling with pride.
"Boss, you're really clever. On the first day, you seized most of the jewelry market in Jiangbin. After a month, Zhao Tongxin's company will have to go bankrupt." Xu Ting poured him a little red wine, complimented.
Huo Tingchen said with a smile: "such a good idea is not what I came up with. It's your cousin Xu Zheng's clever plan."
Xu Ting looked at Xu Zheng with a very grateful look, and his pitiful appearance almost melted Xu Zheng's heart.
"Cousin, you are so clever. Thank you for helping me."
Xu Ting's voice is very sweet, which makes Xu Zheng feel comfortable all over.
"It's a piece of cake, cousin. We suffered from Jin Zhengting and Zhao Tongxin last time on a cruise ship. This time, I'll find you a place."
Xu Zheng is very concerned about his lovely cousin, and vows to Xu Ting.
"But cousin, I don't quite understand one thing. Although we can hit Zhao Tongxin's company by doing this, we will lose a lot if we continue to operate for a long time."
Xu Ting blinked her innocent eyes and asked. As the nominal president of Tianhong jewelry company, she still knows something about these things. The profit of jewelry is generally around 30%. The company's products are sold at half price. That is to say, every time a commodity is sold, the company has to bear 20% loss. She knows that even if Tianhong Group is strong, it is hard to bear such a situation Serious losses.
She is worried that before the company of Zhao Tongxin is destroyed, her own company will not be able to bear such a huge loss and go bankrupt first. This is something she absolutely can't accept.
Xu Zheng chuckled: "cousin, your worry is unnecessary. The reason why our company's jewelry can be sold at half price is because the company's product cost is very low, which also thanks to the boss, who provides us with raw materials, so we can reduce the finished products to the company's affordable range."
Huo Tingchen tasted a mouthful of red wine and said with a smile: "in fact, I didn't help much either. I just took advantage of the trade relationship of Tianhong Group to control several raw stone producing areas in Southeast Asia."
"With the cheap raw stones provided by the boss, we can reduce the finished products by about 30%. That is to say, even if we sell them at half price, we will get at least 10% of the profits. So don't worry about it. When the time comes, delay will bring down Zhao Tongxin's company."
Xu Zheng said faintly that he didn't feel particularly happy. After all, Zhao Tongxin was also his cousin. For Xu Zheng, who was under severe medical control, it was quite difficult to make such a decision. However, when he thought of Jin Zhengting, the only thing he could do was gradually becoming tough.
To blame, Zhao Tongxin chose Jin Zhengting. Xu Zheng used this reason to convince himself.
"What are we going to do next?"
Xu Ting's eyes twinkled a few times, and asked Xu Zheng. She knew her cousin and knew that his mind was very smart. She must have figured out how to proceed in the future. Smart people's eyes are always longer than others.
"Next, I think we should further lower the price. I think we can lower the commodity price by another 20%. Even if we can't make money, as long as we don't lose money, it's OK to insist on half a year with our company's funds. Moreover, I have calculated in my mind that Zhao Tongxin's company can accept at most a 10% reduction in price sales, so that our advantage will be over I think in three months, her company will file for bankruptcy. "
Xu Zheng said while watching Huo Tingchen. This is just his idea. The man who really has the decision-making power is the man who controls the Tianhong Group.
Huo Tingchen nodded slightly. It seemed that he was very satisfied with Xu Zheng's plan. When he saw Xu Zheng looking at him, he said with a smile: "I think Xu Zheng is right, but we don't have that long time to play games with Zhao Tongxin. In this way, on the basis of half price sales, we can reduce 20%
Xu Zheng was stunned for a moment, subconsciously said: "boss, if we sell 30% off, it will offend the whole jewelry industry in Jiangbin, which is not good for the group."
Huo Tingchen's face was chilly. He waved his hand to Xu Zheng not to continue: "no, I'm not afraid to touch anyone's interests. As long as I can quickly bring down Jin Zhengting, I can bear any loss. Moreover, it's not a bad thing to destroy all the jewelry industry in Jiangbin. Those companies are following Jin Zhengting's lead, and it's time to reshuffle."
Xu Zheng's heart was shocked. From Huo Tingchen's attitude, he saw his strong ambition. When they first cooperated, Huo Tingchen only aimed at revenge on Jin Zhengting. Now he has reached the level of trying to dominate the whole riverside business.
His brain quickly turned a few times, and he couldn't help but worry about the cooperation with Huo Tingchen. However, he didn't show it. He just said faintly, "well, since the boss has made such a decision, we will do what you say."Xu Ting's eyes are full of excitement, her mood and Huo Tingchen are the same, she also want to revenge Zhao Tong heart as soon as possible.
"Boss, as long as you provide sufficient funds, we will complete the original plan as soon as possible. I promise that Zhao Tongxin's jewelry company will go bankrupt in less than one month." She is eager to express her position, hoping to get more support from Huo Tingchen.
Huo Tingchen nodded his head, suddenly raised his hand to stop Xu Ting from talking, and then his eyes fell on a middle-aged cleaner at the door of the office. Then his pupils contracted for a while, and his face showed a grim expression, smiling and saying: "Yan Ke, since you have come, why don't you come in and sit down?"
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"Tong Xin, the opposite has already started to act. This is the news we have just received." Spoon garden put the document in front of her, and said anxiously.
Zhao Tongxin picked up the document and glanced at it in a hurry. His face turned ugly: "Tianhong jewelry company will sell all its jewelry products at half price in the next month?"
She was surprised by the news. She had thought that there was a new jewelry company on the opposite side. In order to compete with the old companies in the industry for consumer groups, she would certainly do some price reduction. This has almost become a business practice. However, she did not expect that the price of the products would be reduced by half in a while, and the price would be kept for sale A whole month.
She believes that Tianhong Group's action will surely attract the vast majority of consumers and put their jewelry companies in a favorable position in market competition. After all, jewelry, a valuable commodity, can be sold at half price, which means that consumers can save a lot of money, especially for ordinary people.
However, the cost of doing so is obvious, that is, the loss is too serious, no company can accept this kind of loss making business.
"Yes, this is the latest news from the marketing department, and the authenticity is absolutely guaranteed."
Zhao Tong Xin's eyebrows wrinkled slightly, pondered for a long time, then said to spoon Garden: "I don't understand, why do they do this action?"
Spoon garden also showed a puzzled look: "I'm not sure. According to the truth, in order to compete with the old companies in the industry, the opening of a new jewelry company is a common means of sales. However, it is not so outrageous as the opposite. All goods are at half price for one month. For the cost of such luxury goods as jewelry, half price means they have to pay for it Even Tianhong Group can not afford to lose money for a month? "
"It's not like they're grabbing the market, it's not worth it."
Zhao Tongxin agrees with spoon garden very much. Tianhong jewelry company's practice is a big taboo in the business field. It offends all the peers and can't make any profit. On the contrary, it will pay a lot of money. It's a little bit of killing the enemy eight hundred and losing one thousand.
"Unless there is one possibility, that is, they can keep costs down to an affordable level."
With her eyes flashing, she thought of the key point of the problem.
In addition to the fixed cost of precious metal products, the cost of other jade, gem and crystal products is very flexible.
The price of raw stone purchase and transportation, as well as the finished products polished into finished products can be adjusted. For example, if a jewelry company controls a mine producing raw jade, the finished jade products of the company will be very low, thus making a lot of profits.
"Spoon, the probability is very low, because our company controls almost all the raw stone channels in Southeast Asia. Theoretically, they have no reason to get the raw stone price lower than us."
Zhao Tong thinks about it, and thinks that the worry of spoon garden is a little superfluous. Before Jin Zhengting handed over the company to her, she was already the largest raw stone buyer in Southeast Asia, and basically controlled the sales channels of all raw stone producing areas. Except for this company, other jewelry companies can hardly get cheap and good quality raw stones.
"Let's talk about this later. Tong Xin, what we need to think about now is how to deal with it. We have to compete with us in this almost dumping way. We don't know if our company can hold on to it."
Spoon garden is worried that if the company really has no business for a month, even the strongest company in the group can not afford such consumption.
Zhao Tongxin also thought about the seriousness of the situation. She thought carefully: "well, our company also carries out price reduction and promotion activities. However, with our company's strength, we can't accept the loss caused by half price sales for the time being. At most, we can only give a 30% discount. We can insist on it for a few days, and then we can think of a way for the future."
"Well, we can only do this first. Tong Xin, do you want to report to the boss what happened here?"
Spoon garden thinks it is necessary to report to Jin Zhengting that although the company is highly independent and the group will not interfere in and interfere with the business situation of the company, it is, after all, a pillar enterprise of the group. If the company goes wrong, it will easily affect the operation of the whole group.
"No, the court has a lot of things to do, so don't tell him first. If we can't handle this small matter well, we should resign collectively."
Zhao Tong thought for a moment and made up her mind. She didn't want to rely on Jin Zhengting for everything. Moreover, the current situation is an opportunity for her to test her and her team's ability, so she boldly chose to deal with it alone.
Spoon garden and Zhao Tongxin are best friends, so she quickly understood Zhao Tongxin's intention. She nodded: "good Tong Xin, I think we can handle these things well."
"Well, spoon, you go and prepare, get the company's executives together for a meeting to discuss the next step of the company's plan. Zhao Tong heart light said, but her hand secretly clenched, this time she must rely on their own strength to solve.Spoon garden agreed, picked up the document and walked out of the office.
Zhao Tong sent her out, raised his wrist to look at the time and murmured to himself, "have been out for a long time, how can Xu Yan have no news?"
The building opposite the company.
Huo Tingchen is sitting on the sofa in the office with a glass of wine in his hand, and his face is smiling with pride.
"Boss, you're really clever. On the first day, you seized most of the jewelry market in Jiangbin. After a month, Zhao Tongxin's company will have to go bankrupt." Xu Ting poured him a little red wine, complimented.
Huo Tingchen said with a smile: "such a good idea is not what I came up with. It's your cousin Xu Zheng's clever plan."
Xu Ting looked at Xu Zheng with a very grateful look, and his pitiful appearance almost melted Xu Zheng's heart.
"Cousin, you are so clever. Thank you for helping me."
Xu Ting's voice is very sweet, which makes Xu Zheng feel comfortable all over.
"It's a piece of cake, cousin. We suffered from Jin Zhengting and Zhao Tongxin last time on a cruise ship. This time, I'll find you a place."
Xu Zheng is very concerned about his lovely cousin, and vows to Xu Ting.
"But cousin, I don't quite understand one thing. Although we can hit Zhao Tongxin's company by doing this, we will lose a lot if we continue to operate for a long time."
Xu Ting blinked her innocent eyes and asked. As the nominal president of Tianhong jewelry company, she still knows something about these things. The profit of jewelry is generally around 30%. The company's products are sold at half price. That is to say, every time a commodity is sold, the company has to bear 20% loss. She knows that even if Tianhong Group is strong, it is hard to bear such a situation Serious losses.
She is worried that before the company of Zhao Tongxin is destroyed, her own company will not be able to bear such a huge loss and go bankrupt first. This is something she absolutely can't accept.
Xu Zheng chuckled: "cousin, your worry is unnecessary. The reason why our company's jewelry can be sold at half price is because the company's product cost is very low, which also thanks to the boss, who provides us with raw materials, so we can reduce the finished products to the company's affordable range."
Huo Tingchen tasted a mouthful of red wine and said with a smile: "in fact, I didn't help much either. I just took advantage of the trade relationship of Tianhong Group to control several raw stone producing areas in Southeast Asia."
"With the cheap raw stones provided by the boss, we can reduce the finished products by about 30%. That is to say, even if we sell them at half price, we will get at least 10% of the profits. So don't worry about it. When the time comes, delay will bring down Zhao Tongxin's company."
Xu Zheng said faintly that he didn't feel particularly happy. After all, Zhao Tongxin was also his cousin. For Xu Zheng, who was under severe medical control, it was quite difficult to make such a decision. However, when he thought of Jin Zhengting, the only thing he could do was gradually becoming tough.
To blame, Zhao Tongxin chose Jin Zhengting. Xu Zheng used this reason to convince himself.
"What are we going to do next?"
Xu Ting's eyes twinkled a few times, and asked Xu Zheng. She knew her cousin and knew that his mind was very smart. She must have figured out how to proceed in the future. Smart people's eyes are always longer than others.
"Next, I think we should further lower the price. I think we can lower the commodity price by another 20%. Even if we can't make money, as long as we don't lose money, it's OK to insist on half a year with our company's funds. Moreover, I have calculated in my mind that Zhao Tongxin's company can accept at most a 10% reduction in price sales, so that our advantage will be over I think in three months, her company will file for bankruptcy. "
Xu Zheng said while watching Huo Tingchen. This is just his idea. The man who really has the decision-making power is the man who controls the Tianhong Group.
Huo Tingchen nodded slightly. It seemed that he was very satisfied with Xu Zheng's plan. When he saw Xu Zheng looking at him, he said with a smile: "I think Xu Zheng is right, but we don't have that long time to play games with Zhao Tongxin. In this way, on the basis of half price sales, we can reduce 20%
Xu Zheng was stunned for a moment, subconsciously said: "boss, if we sell 30% off, it will offend the whole jewelry industry in Jiangbin, which is not good for the group."
Huo Tingchen's face was chilly. He waved his hand to Xu Zheng not to continue: "no, I'm not afraid to touch anyone's interests. As long as I can quickly bring down Jin Zhengting, I can bear any loss. Moreover, it's not a bad thing to destroy all the jewelry industry in Jiangbin. Those companies are following Jin Zhengting's lead, and it's time to reshuffle."
Xu Zheng's heart was shocked. From Huo Tingchen's attitude, he saw his strong ambition. When they first cooperated, Huo Tingchen only aimed at revenge on Jin Zhengting. Now he has reached the level of trying to dominate the whole riverside business.
His brain quickly turned a few times, and he couldn't help but worry about the cooperation with Huo Tingchen. However, he didn't show it. He just said faintly, "well, since the boss has made such a decision, we will do what you say."Xu Ting's eyes are full of excitement, her mood and Huo Tingchen are the same, she also want to revenge Zhao Tong heart as soon as possible.
"Boss, as long as you provide sufficient funds, we will complete the original plan as soon as possible. I promise that Zhao Tongxin's jewelry company will go bankrupt in less than one month." She is eager to express her position, hoping to get more support from Huo Tingchen.
Huo Tingchen nodded his head, suddenly raised his hand to stop Xu Ting from talking, and then his eyes fell on a middle-aged cleaner at the door of the office. Then his pupils contracted for a while, and his face showed a grim expression, smiling and saying: "Yan Ke, since you have come, why don't you come in and sit down?"
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