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"You can tell me carefully about the box office quota."

Ding Ning is undecided about Ouyang Yuntian's words. The license of the issuing company is difficult for others to approve, but these people may not include him.

Not to mention the horrible connections he has in his hands, as far as he is concerned, he is able to go straight to the heavenly characters. If you are too cheeky, then go to Zhongnanhai to send some spirits to the tea, and make a few big sisters happy, a license is still Not a word thing.

What's more, he is actively responding to the call of the state. In order to promote the culture of Shenzhou, he does not believe in playing this banner. The big men will not give him this face.

As for money, it is not a problem. I don’t say that the treasures in Genghis Khan’s Mausoleum are trying to find a way to deal with it. He said that he himself is still sleeping more than two billion yuan in his hand.

Ouyang Yuntian is not a talent recommended by Bai Qing. Although he has not produced the experience of film and television dramas, he is well aware of the roads and knows them well.

The first step in the production of a film and television drama is the script creation and filming program. The script outline has been determined before the TV drama is established. During this preparation period, the final version should be determined and a sub-shot script should be produced to enter the compact real shot stage. .

The second step is to raise funds. The funds are the basis of the operation of the crew. The crew needs a lot of capital investment from the preliminary preparation to the real shooting stage to the later publicity operation to be able to operate for a long time. The initial operation funds can be obtained through investor sponsorship and financing. And there is full guarantee.

The next step is to set up the shooting team. The main creative staff is the soul guide of the crew. The directors who choose the right and like-minded directors will do more with less. The main creative staff of the crew include producers, directors and producers. The team members who have the soul guiding role for the crew, in addition, the theater staff such as art, photography, recording, and recording are also the catalyst for the successful completion of the film and television drama.

The fourth step is the selection of actors. Whether the actor's casting is appropriate or not can determine the degree of attention obtained during the final broadcast of the film and television drama. The performer's professional level, face value and the amount of fans play a vital role in the spread of film and television drama.

The fifth step is the selection of shooting equipment. The selection of high-quality shooting equipment in the early stage of shooting is the hardware foundation for the smooth running of film and television dramas. All the image data will be preserved after the shooting, which is the material basis for the film to be presented.

The sixth step is the landscape shooting. Since the film and television drama shooting is divided into two aspects: real scene shooting and studio shooting, the crew should prepare sufficient scenes in the preliminary preparation process, in terms of location survey selection and interior shed construction. Be prepared to ensure that the startup shots go smoothly and the compact shooting process reduces production costs.

The seventh step is to set the makeup, shoot the stills, select the makeup for each character after determining the actors and staff, to reserve enough costume props to change, and shoot the stills poster to release the pre-publicity awareness of the winning works.

This is only the stage of the film and television drama. After the above-mentioned preliminary preparations were fully implemented, the entire crew entered the eighth step of the compact real shooting stage, which is also the main working stage of film and television production.

The shooting scene mainly includes three aspects, such as live shooting, shed shooting and three-dimensional production. It is the most direct embodiment of the film. During the shooting period, the staff will simultaneously edit the film and television materials for preliminary editing, so as to reduce the workload. .

The ninth step is the video clip. After the video is scanned and cut in the shooting period, the post-production team will edit the rough clips after the shooting is completed, and the compact plot will reach the level of the film and television drama broadcast.

tenth

The steps are audio clips. Because the scenes of the crew are noisy, most of the crews do not take live recordings for audio collection. Instead, they need to perform secondary recording according to the video content after the video is cut into pieces to ensure accurate and true sound. . In order to ensure the authenticity of the dubbing, the crew usually uses the original actors to perform dubbing, and some crews choose professional dubbing actors to improve their professional standards.

In addition to video dubbing, the film and TV episode soundtrack is also one of its cultural characteristics. The excellent and suitable soundtrack for the development of the plot will have a positive impact on the performance of the broadcast, and is more likely to trigger a new music frenzy.

After the completion of the post-production of video and audio, it will be considered as a basic implementation. The post-production team will send the film back to the producer for review. After the crew proposes the revision, it will be further revised and improved. issued.

Of course, this is just a general process of a film and television drama, and there is a lot of complicated professional knowledge in it. For example, filming or digital shooting is also very particular.

Compared with digital camera, the use of film is undoubtedly more primitive, which will make the shooting cost more expensive, but the film machine is still the choice that the cameraman can't give up.

Digital HD movies are like using more advanced high-resolution ccd sensors, which makes the quality of the shooting very delicate, currently up to 1920*1080, about two million pixels, but no matter how good the ccd is not comparable to professional Film resolution, color reproduction, gray level, contrast latitude and stereo effect, which is why many photographers know that digital cameras are more cost-effective but do not give up film cameras and cameras.

Also, making promotional videos during the filming process is an indispensable process. Only advertising is in place, and the exposure of film and television dramas is always maintained, which can attract public attention and expectations, thereby increasing ratings or box office. Therefore, a film and television The propaganda costs of the work are often the bulk of the investment.

For example, a film and television drama with an investment of 60 million yuan is usually about 30 million yuan for advertising, which is half or more of the total investment.

The filming of a film is completed, but it does not mean that the film can be released smoothly. After the product is finished, it must be sent to the radio and television bureau of the film and television production department for review. Only after passing the examination can the company and the theater or theater be contacted. Screening.

The reason why distribution is the most profitable part of film and television production companies is because of the distribution ratio of box office.

If a box office of a movie takes 100 yuan as an example, the state will directly deduct 3% as a film special fund, and then deduct 5.5% of the tax, and remove the 8.5% of the unsettled part, leaving 91 pieces. Half.

In the remaining 91 and a half, almost half of them are directly distributed to theaters and theaters. After the theaters and theaters are divided, the issuer will also receive an issuance agency fee (issuance commission), which is currently distributed at the box office. The ratio of 5% to 15% of gross income is normal.

The box office profit that the producer can get = total box office - 3% of the film fund - 5.5% tax - theater and cinema division (38% - 43%) - issuing commission - director and chief creator's remuneration - the issue cost of the advance payment (copying fee + promotion fee, etc.) - tax (current invoices are subject to tax).

Take the 5 million production fee movie as an example. If you also use 5 million to make a declaration, the overall investment is 10 million. If you want to return to the box office, then at least 30 million at the box office will just be leveled.

"What profit is there?"

Ding Ning listened to the stunned, a movie was filmed

After layer-by-layer stripping, it is not bad to have 30% of the box office where the producer can get the hand. What profit is there?

"So, most of the production companies in our country are not willing to make movies. The risk is too great. If they are not good, they will lose their money. On the contrary, they will have a long cycle, but TV dramas with less investment and less risk will have more market."

Ouyang Yuntian said with emotion: "This is also why China is difficult to produce internationally influential films. One of the reasons why domestic high box office is always occupied by imported films."

"No, I remember that movies are not only box office revenue, but should there be other distribution channels?"

After all, Xiao Yan is a returnee. Although he is not a circle insider, he also knows about this piece. He asks questions.

"Of course, there are other channels to distribute revenue, such as TV, audio and video, DVD, online broadcast rights, overseas copyrights, and the profits brought by the peripheral products of the movie. The problem is that if the movie does not even go to the box office, who will still Will buy your movie copyright, as for the movie peripheral products..."

Ouyang Yuntian smiled bitterly: "That is the welfare of Hollywood movies. For example, the Transformers series can revitalize posters, posters, dolls, theme downloads, theme products, masks, digital products with the theme of Transformers. , a series of peripheral industries such as electronic products, in our country, one is that there is no outstanding film that can drive the surrounding industries of the film, and the other is that the domestic audience and the foreign movie audience have completely different consumption concepts, and most of the audience in our country only watch For leisure and entertainment, even if the peripheral products of the movie are developed, there is very little interest, let alone the movie peripheral products as a huge profit point like Hollywood."

Xiao Yan reveals a thoughtful color: "I heard that the box office split ratio in Hollywood is very different from that in our country."

“In Hollywood, there are three types of sub-accounts to choose from. The first is a fixed-rate split with the same state as Shenzhou. The second is that the theater pays a fee to the producer to buy out the movie, and then all the box office of the film is Going back to the theater; the third is Hollywood's most popular mode of sub-accounting, which is step-by-step accounting."

Ouyang Yuntian explained: "If a movie has a high box office, the film company will often share a higher percentage of profits than the theater. For example, a box office with a box office of $300 million, the film company can even score up to 60% of the revenue. However, for some films with poor box office performance, the theater must also protect its own income. For example, a movie at a box office of only 10 million US dollars, the film company can only take 45% of the income, in general, one The filming company’s local movie box office, the film company’s share is about 40-55%.”

Ding Ning nodded stunnedly: "The foreign box office is more flexible than our country."

"That is also a no-brainer. Now the domestic distribution ratio model is already good. Before 1995, in the box office of every 100 yuan, the national film development special fund of 5 yuan and the business tax of 3.3 yuan will be paid first. Partly, the producers and the theaters divided the accounts by 35% and 65%. Until 2006, the producers’ voices gradually increased, and the rules for box office splits were re-negotiated with the theaters. The producer’s box office split ratio It was raised to 42%."

Ouyang Yuntian talks like a few treasures: "In 2011, in order to vigorously promote the development of the film and television industry, the relevant departments issued documents stipulating that the producers should not be less than 43% in principle; the theaters generally do not exceed 50%, which is considered a production. The company has left a living path."