Mediterranean hegemon
Italy, here I come Chapter 27: Next Steps (3)
"It is necessary to set a small goal, such as making him 100 million first..."
Listening to the young master's serious talk, Antonio, who is in his 60s, also felt very happy: the young master has finally grown up, and is no longer the naughty kid who made trouble in the house when he was a child.
"I'm afraid 100 million is not enough. I need at least 10 companies." Contini did not notice the distracted old housekeeper and counted with his fingers, "Two aviation companies - one for aircraft manufacturing, one for civil aviation, and one for radio. Let's do it - broadcasting and radio factories should be built together. There can't be less steel, more aluminum is better, find ways to extract oil, formalize newspaper offices, vehicles, medicine, shipbuilding... By the way, let's forget about light industry! Let others make a fortune, but civil electrical and chemical industries are not allowed! These are businesses that make a lot of money. Once you have money, you need to set up a bank and set up a trust. By the way, the commercial centers in Rome and Milan also need to be repaired. It’s super. The market is built, the seaside villa area needs to be expanded, and the fashionable color of the Ciano family needs to be preserved... Oh, and we also need to toss a film company, raise a bunch of female stars, and organize a film festival, which is quite pleasing to the eye... Hey, there must be more than 20 companies now, what a headache..."
Antonio's eyes are filled with stars. Is this what the 19-year-old young man thinks? This is fucking the way the Minister of Industry and Commerce thinks about the national industrial layout! Not only did the young master hold the assistant ministers of the Ministry of Transport and the Ministry of Aviation, but now he is targeting the Ministry of Industry and Commerce? I originally wanted to remind young people to be down-to-earth, but later I felt that it was too much to rely on old people and sell their old skills. This is the only young person in Italy who can earn more than 10 million US dollars. He must not throw cold water on it, so he subconsciously added: "Start with small projects and simple projects." Let’s start the project one by one. If there is real potential, the master will come forward to coordinate the loan.”
"The loan is not needed for the time being, but there are indeed projects that can be started. Please ask my father to help me acquire 1-2 motorcycle companies first..."
"Motorcycles? Are you interested in motorcycles?" Antonio was very surprised. "Didn't you just say you were interested in cars?"
"I'm also optimistic about cars, but I can't afford cars now, and I don't want to conflict with Fiat. Motorcycles don't matter. There aren't any motorcycle giants in the country, right?"
When Contini traveled through the country, the Italian automobile industry could only be considered a second-tier or lower level, supported entirely by Fiat. It was much weaker than the German Volkswagen, Mercedes-Benz, and BMW. However, the motorcycle industry was one of the best in Europe, with companies such as Piaggio and Ducat. Cady's two giants, Moto Guzzi and Benelli, are also famous, but now Piaggio is still making plans, and Ducati has not yet been established. Although Moto Guzzi and Benelli have been established, they are not so much modern factories. , it is better to say that it is a slightly larger workshop - the two together do not have a staff of 100, and the output is less than a thousand a year.
"No, but there are too many motorcycle companies. Which one do you like?" Antonio frowned and asked, "I know the young master likes motorcycles. You don't want to set up a factory to make motorcycles specifically for you, do you?"
"No, isn't that just playing with things to lose one's ambition? Your Excellency, the Minister of Transport, found out and didn't you break my legs?" Contini shook his head, "I'm serious, I want to take over both Moto Guzzi and Benelli. I want to absolutely control them." , there must be no shortage of people inside, and of course the prices must be more generous, and we must pay attention to the image.”
"Give me three days and I'll get it done."
What should we do? Contini didn't bother to ask even half a sentence. It's not easy to open two workshops when the Minister of Transport came out to say hello? Anyone with a clear head knows the benefits of establishing a relationship between the motorcycle industry and the Ministry of Transport - it will really skyrocket!
"Since I am the one who acquired and controlled the company, the original name will no longer be used. It will be called Apennines United Motorcycles... brand..." Contini tilted his head and thought for a moment, "The civilian product series is called Fast and Furious! Military products It’s called United Forces!”
"The name is pretty good. Do you have a specific business plan? If you acquire someone else, you have to give the original engineers some room for imagination, otherwise they may be at a loss."
“First, there is no motorcycle giant in Italy yet, which is our room for growth; second, motorcycles are cheaper than cars and are more in line with Italy’s economic conditions, so there are opportunities for explosive promotion in the short term; third, Italy as a whole The terrain, especially in northern Italy, is dominated by mountains and hilly areas. Motorcycles are more passable and adaptable than cars. Fourth, I am confident that motorcycles will be included in the official equipment of the military, police and postal services, and the benefits will be seen soon! "
Antonio nodded. These few sentences were simple enough, but they were also very direct and clear. A business plan is not called a business plan because of its rhetoric, but it is about directly addressing the pain points and pinpointing the needs.
"In addition, I will poach some people from BMW and join this new company together."
"Master, aren't you? You just finished visiting the BMW company and you are poaching people away. What will the Germans think?" Antonio was shocked.
"Whatever they think, I won't poach their chief designer anyway. Besides, I will pay these engineers twice the salary. They themselves promised to go through the resignation procedures as soon as possible. Why can't I? For a few motorcycle engineers, BMW Does the company dare to fall out with the Italian Minister of Transport? Do you still want to cooperate in the future? By the way, BMW still wants to cooperate in the field of aircraft. I am the future assistant minister of the Ministry of Aviation, and the teacher is the Minister of Aviation. I have no sincerity at all. How to cooperate?”
Contini said arrogantly: "Besides, I'm not treating BMW unfairly. Didn't I pay 100,000 US dollars for the technology license transfer fee for their newly designed R32 (not yet on the market or even exhibited)? And I also promised to pay an additional 20,000 marks in technology fees for each unit produced using this technology in the next 10 years?"
Antonio nodded, but remembered that there was another clause in the contract: if Contini could pay 1 billion marks in one lump sum within two years (equivalent to the usage fee for 50,000 vehicles, BMW believes that 50,000 vehicles produced in 10 years is about the same), he could buy out the subsequent technology usage fees in one lump sum. Contini dug a big hole for BMW here: let alone 1 billion, even 1 trillion marks, it would only be 1 US dollar after 1 year. Except for the first 100,000 US dollars, BMW was destined to get no other money.
Antonio laughed: "Master, the Germans are so unlucky to meet you..."
"Don't, I am friends with the Germans, and I sincerely want to cooperate with German companies. They are willing to let me sign, and they are afraid that I will regret it. Believe it or not, I have to offer these German engineers twice the salary to attract them. Once the German crisis breaks out, let alone twice, they will rush to come to me if I can give them a job opportunity!"
After getting the motorcycle, Contini somehow remembered his old friend and colleague Hoffman before he traveled through time. This old friend often played motorcycles with him before he disappeared. The difference is that Hoffman only drove a BMW sidecar retro motorcycle to have fun, unlike Contini who often drove a Piaggio motorcycle sports car at a speed of more than 200 kilometers to play passionately. But Hoffman was still unforgiving, saying that Italy has no classic products - flashy and impractical!
He muttered in a voice that only he could hear: "Now, let you mock me for being flashy! The R-75 sidecar motorcycle will be an Italian iconic product in the future. BMW will come to Italy to copy it in a few years. Well, my requirements are not high. I just want a technology transfer fee of 5 million US dollars..."
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