Mediterranean hegemon

Italy, here I come Chapter 60: Building momentum (2)

The phrase "can afford the loss" made Marconi speechless. He didn't know what to say for a long time. Finally, he said leisurely: "Maybe giving away radios is a good way to open up the market...but we can't do that."

Contini smiled and said: "I will regard the cost of giving away radios as the subscription and promotion fee of Youth Daily. Maybe it will be better emotionally."

This effect can only be achieved when multiple industries are gathered together. If Contini adopts a gift policy, Marconi's radios will not be sold. Not to mention that Marconi's products cannot be sold, other brands of products do not need to be sold. However, he only told Marconi that he would give away radios bundled with newspaper subscriptions, and did not fully disclose the entire gift strategy.

Major government agencies, colleges and universities, railway stations, etc. can adopt the gift strategy. He will even hire trucks to transform them into radio vehicles to broadcast in the streets and alleys of various cities. Radios are useless when there are only one or two thousand units. It will have unexpected effects when the number of units exceeds tens of thousands, especially when many radio network systems covering public places are built.

Therefore, Contini insisted on not using Marconi's finished machine, but rather importing parts for a brand new assembly - not only the logo of United Radio should be printed on the outer shell, but also the IBC symbol should be directly marked on the frequency band. As long as the knob is turned to the designated position, the radio can be listened to, locking the listening group to the greatest extent.

In order to show that this is a domestic product, in addition to the parts being made in the UK, the newly assembled United Radio is full of Italian characteristics and style: the packaging box, outer panel, and manual are all remade according to Italian standards and specifications - the advantage of United Printing's good printing quality will be reflected again, so the cost he spent is greater than Marconi expected, but he doesn't care, these seemingly loss-making investments can be recovered in the future.

At 9 o'clock, the first day of official broadcasting ended, with a friendly and sweet voice and the audience - in fact, only Contini and others were responsible for debugging and receiving the machine, and some foreign radio enthusiasts occasionally received it, the first day of broadcasting was basically useless.

But Vivian still rushed towards Contini excitedly: "How is it? Did I say anything wrong?"

"No, you performed very well, very well!" Contini gave her a warm hug, and then praised, "It's even better than I thought."

"Really? How about Adriana?"

"Hmm..." Contini immediately closed his lips vigilantly. He certainly knew what Vivian meant by asking this question - this was not to ask who was better at broadcasting, but to let Contini evaluate which of the two girls was more in his eyes.

Speaking of this, he had happy troubles: now he is the most famous student at the University of Rome. He is young, rich, has a prominent family background, and is handsome and promising. He has become the prince charming in the minds of a group of girls. Whether it is the selection of staff for "Youth Daily" or the selection of announcers in various universities, many girls have signed up enthusiastically - rather than loving these careers, it is better to say that they hope to get to know and get close to Contini himself.

Contini had been in love before, so he certainly understood these things, but he could only pretend not to know: on the one hand, he had not yet sorted out his relationship after traveling through time, and it was always inappropriate for a 40-year-old soul to suddenly throw himself into a 20-year-old young man; on the other hand, he knew that he could not simply confirm a relationship. Once he had a clear girlfriend, he would have to cut off his relationship with others, which was very disadvantageous. Moreover, he knew clearly that as a child of the nobility, marriage issues could not be easily decided. If he just wanted to be an ordinary person, it was nothing to abandon his lover. Italian society was very open, but if he wanted to be a big man with national influence, he had to cherish his feathers - a 20-year-old young man, it would be a bit of a spoilsport if the gossip about his girlfriend changing one after another spread out.

So, looking at the flowers in front of him, he could only appreciate them but not pick them rashly - this was a very cruel reality, even crueler than the threat of the great god 404.

"Do you really want to hear my evaluation?"

"Of course?" Vivian looked expectant.

"You and Adriana each have your own characteristics. In terms of voice penetration and expressiveness, you are better than Adriana. Your voice is more tactful, gentle, and more contagious. In terms of language logic and internal tension, I think Adriana is a little better than you. When she speaks, she often mixes comments and personal opinions. She is sharp and thoughtful. I think she is an ideal talk show host."

"Talk show? What does this mean?"

Contini found that he accidentally brought up a new term, and hurriedly explained: "A special scene, similar to The voice version of the newspaper commentator... or, the host of the program. "

Vivian's eyes sparkled, and she said in a sour tone: "So she is better than me?"

"No! Each has its own merits. You are the first choice for news programs, and she is the first choice for talk shows..." Contini knew what was in the other's little head, and comforted him, "No matter which one is very talented in broadcasting, they are both indispensable key figures in IBC, well, much more important than me. I guarantee that people will be scared away as soon as I open my mouth. If you don't believe me, you can ask Mr. Marconi."

"Sir, is that so?"

"I agree with this evaluation very much. In fact, this reflects the two styles of broadcasting," Marconi nodded repeatedly: "It must be said that the use of female announcers is a very bold and creative decision. The BBC can only use male announcers now. The British social atmosphere is relatively conservative. Although there are female students in Oxford and Cambridge, it is impossible to expect them to show up and work on the radio. I envy the vitality of the Youth League and IBC. I also think that IBC will have a faster and better development than the BBC. Maybe it has something to do with my old age. You and Miss Adriana will be the two most dazzling pearls of IBC-the shining pearls under the genius leadership of Mr. Ciano."

The enthusiasm of the two girls for Contini can be seen by blind people. Marconi is also Italian and has been young. Naturally, he can understand the hidden meaning. How dare he make random comments? So while praising Contini, he also praised the two girls again. This is really different from the level of mud. It is indeed a world-renowned scholar. He speaks with level.

Now Vivian became happy: "Oh, it's so late, can we go home?"

"Of course, I'll let Enzo take you home! I'll take Mr. Marconi and his friends back to the hotel..." Contini is busy with work now, and he has image issues, so he bought a private car - old Ciano chose Fiat 509 because of his position and age, while Contini directly chose Alfa Romeo's product - Alfa Romeo G1. The driver for him is Enzo, who was selected from the brave and is a driver and bodyguard.

As soon as he finished speaking, Enzo laughed: "Master, let me switch with you. Mr. Marconi and his friends have more people, so it's safer for me to take them." As he said, he quietly pointed to Vivian, who had pouted.

It was impossible for Contini to not give face, and he immediately accepted the suggestion: "Vivian, I'll take you back, you won't think my driving skills are bad, right?"

Vivian smiled sweetly: "Of course not, I heard from Boti that you can even drive a plane, so a car is no problem."

30 minutes later, Contini took Vivian back to her dormitory, and said to Vivian when they parted: "You worked hard today, and we will try to finish the recording before the evening in the future, so there is no need to work so hard at night..."

"I'm very happy to help you..." Vivian stood on tiptoe and quickly kissed Contini on the cheek, "Thank you for taking me back, good night!"

Before Contini could react, she ran away, leaving behind a string of silver bell-like laughter.

Contini shook his head helplessly: Tomorrow night it was Adriana's turn to do the show, what should I do about this matter? More importantly, what should I do in the future? He felt at a loss...

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