Metropolis: I am a world tycoon

Su Can said, his eyes lost in memories.

There was something wrong with the quality of the refrigerator. Instead of repairing it and selling it to customers again, it was smashed on the spot.

This god-like operation was performed by Haier a few years later.

At that time, Haier brought a world-class refrigerator production line from Germany and Italy, but a major problem arose.

As a result, there was a problem with one of their batches of refrigerators, totaling 76 refrigerators. The Haier boss at the time decided to smash all the faulty refrigerators on the spot.

This is simply textbook crisis management and has brought huge rewards to Haier.

Su Can estimates that over the past few decades, the impact of the Haier refrigerator smashing incident has left Haier with at least tens of billions of funds to build up its brand image.

Even, this is more concrete than spending money to establish your own brand image......

This is one of the reasons why Haier has become a Fortune 500 company. It focuses on brand creation and strictly controls product quality.

"This time, I'm sorry......"

Su Can thought to himself: He had already used this god-level public relations method for crisis management. He had no choice but to encounter the refrigerator crisis at Guoqiang Electronics Factory.

If it weren't for the crisis in Swan Refrigerator, Su Can wouldn't have thought of this solution. He couldn't have acted out this scene with fraud.

Su Can is really too lazy to do this.....

However, now that others are eyeing Guoqiang Electronics Factory, Su Can can't help but take action, trying to find out who is behind the scenes?

"call!!"

Lu Guoqiang gasped repeatedly. It was a bit unbelievable that he could get such a big reward for smashing the refrigerator.

Su Can looked at Lu Guoqiang and said,"On the stage later, please pay attention and say something. Children should speak openly and sincerely, and apologize to consumers."

"yes!!"

Lu Guoqiang nodded.

As he spoke, the car arrived at the square. At this time, many people were gathered there, especially with so many refrigerators placed in the square, attracting the attention of many people. They were still the first This is the first time I have seen so many refrigerators.

These are expensive....

Even for most of the people on site, many people can't afford it, because if they don't do business, they won't be able to make enough money to buy a refrigerator with their salary in a year.

They looked at it with envious expressions.....

The weather is hot, who doesn’t want a refrigerator at home?! But this is really not allowed due to strength.

"Why are there so many refrigerators here?"

"I don’t know, never heard of it....."

"This seems to be a Swan refrigerator! I remember some time ago, didn't the newspaper say that there were problems with this refrigerator as soon as it was launched?"

"What? problematic product?"

"There's something wrong with this refrigerator, but it's still being sold? Is this manufacturer trying to trick people?"

"Yes, it’s so deceiving......."

"I can’t say that this refrigerator might have been repaired!! After hearing that there was something wrong with the refrigerator, they took back the refrigerator they sold and refunded the money to others......."

"It's not bad, but even if it's repaired now, I won't want these refrigerators if they are sold to me. It's too embarrassing."

"yes!! Who can guarantee that these refrigerators are fine?".......

There were a lot of people watching, from three floors inside and three floors outside. Almost the whole square was filled. It was a sea of ​​people!!

There were so many refrigerators, and there were also media around, attracting more and more people, and they all looked at the refrigerators curiously.

At this time, Su Can's car also arrived.

"Click!!"

Opening the car door, Su Can got out of the car.

"Mr. Su, you are finally here."Xu Zhengmao wiped the sweat from his forehead. Don't look at it. It's not even May yet!

However, at this time in Pengcheng, it's like being exposed to the sun.......

"Thank you for your hard work, Lao Xu."

Su Can nodded.

"no no......"Xu Zhengmao immediately said modestly.

Su Can asked:"Old Xu, are all the reporters and media here!!"

"Yes!!"Xu Zhengmao said:"Except for one or two media outlets who have gone back, the rest of the media are all here!!"

"That's good!!"

Su Can nodded with satisfaction.

He looked at Lu Guoqiang and said,"Just do as I told you. Remember, your attitude must be sincere and you must have the mentality to admit your mistakes. Not only that, you must use your strength later to achieve the best results. Only then."

This force is not the first time I use force......

Because, when it was first clicked, many reporters had not yet reacted!! I haven’t raised the camera yet, pointed it and taken pictures.

Keep smashing for a while, using all your strength, and when the time comes, the reporters will take pictures. Only such powerful photos will be considered perfect.

"Okay third brother, I understand."

Lu Guoqiang took a deep breath, and then said:"I will go over now and start immediately."

"Go for it!!"

Su Can waved his hand.

Xu Zhengmao showed a confused look. Looking at the conversation between Su Can and Lu Guoqiang, he had no idea what they were talking about.

How did they deal with it?

"Watch it!!"

Su Can looked at Xu Zhengmao and didn't explain. He was too lazy to say it again. He just watched. Anyway, it will be staged in a while.

"Let's go!! Go a little ahead....."

Su Can smiled slightly

"Mr. Su please!!"Xu Zhengmao immediately took Su Can to the best position, where he could see all the scenes in front of him.

Looking at so many people, Su Can raised the corner of his mouth.....

"Whether you can become famous depends on your acting skills......"

Su Can looked at Lu Guoqiang who was walking to the front desk. Lu Guoqiang was holding the microphone. He gave Lu Guoqiang a chance to perform. As long as he didn't screw up, the matter was basically safe.

Nothing is safe.....

If all of this is messed up, people will basically be useless.

"Hello everyone, my name is Lu Guoqiang, and I am the owner of Guoqiang Electronics Factory. Due to the negligence of our factory, a batch of refrigerators produced malfunctioned. That’s right, the refrigerators you saw in this square are all from that batch.. After Lu

Guoqiang finished speaking, he sincerely bowed and apologized to countless passers-by at the scene, and those reporters began to take pictures.

Lu Guoqiang was heartbroken and began to show off his acting skills, saying:"As a Chinese, I am determined to let a national brand gain a foothold." The whole world, catching up with Western countries, I am ashamed of everyone"

"Today, I am not here to sell these refrigerators. Rather, these are defective products. Refrigerators with faults can be sold even if they are repaired, but I will never allow these defective products to flow to the market."

"Our national brand must have backbone...." he shouted loudly. ps please subscribe please subscribe