Metropolis: I am a world tycoon

In this case, it has to be a devastating blow to Carrefour's brand building, which Su Can will never allow.

As a person of two generations, Su Can knows how important building a company's brand is.

Among them, the most classic one is the brand creation of Coca-Cola, even if Coca-Cola has changed its formula.

Just by building the Coca-Cola brand, it is worth tens of billions.......

This is a very important point in the process of building a brand.

As for Carrefour, Su Can also wants to build it into a large domestic supermarket brand, no matter which city it is located in.

The business area of ​​Carrefour cannot be less than 5,000 square meters. If it falls below this standard, then there is no need to open it.

Because the Carrefour that Su Can wants to build is high-end and classy, ​​low-key, luxurious and connotative, and it looks special and classy.

However, the prices inside are very affordable and down-to-earth........

If Carrefour is allowed to open small and medium-sized supermarkets, it will undoubtedly be a devastating blow to the Carrefour brand.

This kind of blow may not seem obvious now, but in later generations, Carrefour's rough management model will be seen.

In later generations, this model is doomed to destruction.

Now, Su Can asked Xu Feng and Huang Xiaowei to build Carrefour while first settling in big cities across the country.

Those small cities are creating new sub-brands to grab market share and cultivate the entire market.

In the end, it’s just Carrefour’s performance.

Just like Hema in later generations, it took several years to build several stores, and after a model became successful,....

In the following years, Hema began to expand crazily. Driven by a large amount of capital, it reached a market value of 100 billion from just a few stores.

However, while Hema is expanding, it also maintains a large standard, that is, it will not lower the grade of its own brand.

The same is true for Carrefour today. While expanding, it must not lower the quality of its brand. Doing so would undoubtedly be choosing sesame seeds and losing watermelon.

I can't lose anymore.........

"I will ask you to expand Carrefour's territory and continue to open branches in big cities with large population flows and rapid economic development across the country."

"In another market, he used part of the 50 million yuan to establish a subsidiary company, also with the theme of supermarkets, and continued to open new sub-brands in large and small cities across the country. supermarket"

"The area of ​​these supermarkets does not need to be too large, which is about 500 square meters to 1,000 square meters."

This is what Su Can said at a higher level.

In fact, in addition to this kind of medium-sized supermarkets, there is a chain of small supermarkets, which are basically located near the community and surround the living circle of many people. They are particularly convenient and fast. Those small areas are only about one or two hundred square meters, which are particularly profitable.

Moreover, the cost is also low.......

Next, there are smaller convenience stores, such as the later Kuai Ke convenience store, which is a very successful example.

In later generations, this model has been exquisitely subdivided into various sizes, in addition to the right groups of people.

There is not a big market for convenience stores now. In this era, real estate has not been liberalized. Many people have to wait for units to distribute their houses. Unless in a few years, with the development of real estate, the convenience store market will to get up

"Just like McDonald's and KFC?"

Xu Feng instantly understood what Su Can meant.

"Brother Wang's KFC is in the fast food industry, and so is McDonald's now, but McDonald's is a brand of KFC! Huang

Xiaowei's eyes also lit up and he said:"Now, Third Brother, you are asking us to create a new sub-brand supermarket. Is this what you mean?""

As Su Can's subordinates, they basically know the relationship between McDonald's and KFC, unlike ordinary people.

They don't know the relationship between the two companies at all. They may think that the fast food brands of these two companies are actually competitors..But

, privately, we are a family.......

"That’s pretty much what it means! Su

Can nodded slightly and said:"The focus of a sub-brand is not how much money it can make, but to seize the entire market before others enter this market." Xu

Feng looked at Su Can and said with admiration:"The third brother is right. It is much easier to open a supermarket with an area of ​​1,000 square meters than one with 10,000 square meters.""

"Yep! Huang Xiaowei felt the same way and said:"It seems that the area difference is about ten times, but the difficulty is more than ten times!""

The bigger the supermarket, the more difficult it is to.....

First of all, a supermarket with tens of thousands of square meters is no less than a small and medium-sized company. The labor and various preparatory work inside are very cumbersome.

The number of people with a thousand people is much less, so the difficulty is not that great........

If the operation is much simpler, it can be said that it will be much smoother to open, and it can be expanded on a large scale.

In addition, if the cost is also low, it is estimated that a store with an area of ​​about 600 square meters will cost less than 200,000 yuan.

This still includes the cost of buying the store, which can be said to be very low.

If the 50 million were used to build similar supermarkets, it is estimated that about 200 supermarkets could be opened.

The thought of opening two supermarkets makes people feel happy.

"Third brother, after we go back, we will have someone register a new subsidiary immediately. Xu Feng said impatiently.

Huang Xiaowei looked at it and said,"Third brother, please give me a name for this new company!""

"Yep!"

After hearing Huang Xiaowei's words, Xu Feng felt a little regretful. Was he deceived by lard? Why did he forget to ask his third brother to name him?

The name Carrefour was also given by his third brother.......

This opportunity to flatter me was missed. I have to say that if you are not careful when working around Third Brother, you will lose your opportunity to flatter me and be snatched away.

The competition is too fierce!

When Su Can heard what the two of them said, he pursed his lips and showed a smirk. He said lightly:"The name is very simple. There are many trademark names at Wang Er's place. Where can you find a trademark name called Wal-Mart?" of"

"This new supermarket brand is called Wal-Mart."

It was one of the top supermarket brands in the Fortune Global 500 in its previous life. In this life, its Chinese name is probably gone. ps Please subscribe Please subscribe_To read the underlined version of the novel, please download Feilu Xiaoxiao