Metropolis: My Rising Life

Chapter 238 Time comes, the world is all in the same force

There has never been a game that does not rely on publicity, but can be a smash hit by quality alone.

There is no such thing as a smash hit game without quality just relying on publicity.

Chen Yi knows this very well.

Purely relying on a large number of announcements, a game can only be popular in the early stage at most. If you are lucky, you may be able to earn back the cost of announcements. If you are not lucky, you may lose money.

And if you don’t invest a lot of money to publicize and operate purely on the basis of the so-called game quality, there can only be a group of loyal players at most, and the game can only be regarded as a niche game.

To know that if you want players to form tap water, one of the most important prerequisites is that this game must first become popular.

The quality of the game determines the lower limit, and the pros and cons of the announcement absolutely determines the upper limit, which is indispensable.

Chen Yi recognizes the quality of this “Tomorrow’s Ark” he produced. After all, he is not a project decided by a single shot.

It is a project determined by an estimation of the future under the premise of rebirth.

Otherwise, Chen Yi would not really invest tens of millions of funds into this project.

After all, as Ding Junfeng said, 90% of the entire domestic mobile game industry is at a loss, 7% is break-even, and only 3% can make money.

People only see the 3% who make big money and think that the mobile game industry is a gold mine, but no one sees the vast majority of the losses.

If the mobile game is really a huge, inexhaustible gold mine.

So a large amount of capital has already poured into it, not as it is now, mobile games have one or two popular games on the market every once in a while.

Capital is the real shark, and it will go with the smell of blood.

The production time of this game is too short. If Chen Yi had not had enough advantages as a reborn, he would not dare to spend such a short time to make a game.

In the eyes of the players, throwing the game on the market in such a short period of time is to some extent a scam of money, and it is easy to be resisted and abused by people.

Fortunately, Chen Yi had been playing this game before his rebirth, and he kept a lot of details in mind.

As long as the general content is said, the specific values ​​and details are left to the subordinates to polish, which will save a lot of production time.

In Chen Yi’s view, the most important thing about this game is the relative balance of art and tower defense gameplay.

The latter is too one-sided to say, after all, there is no absolute balance in this world, but art is the only magic weapon to attract the second dimension.

Even if it’s a garbage game, even if it’s a plagiarism game, as long as your art is good enough, you can attract those two-dimensional elements to join it.

And on the premise of excellent art, if the planning is more perfect in the production of the game content, then it is absolutely no problem to make money regardless of the popularity of a game.(Read more @ wuxiax.com)

Therefore, the main beauty is the person Chen Yi values ​​most.

This “Tomorrow’s Ark” can be said that Chen Yi is the main planner, and the planners hired by others are more like lay hands on him.

But these people are very important, because Chen Yi made this game just for him to start, and he will definitely not have much energy here in the future. After that, the operation of the game will depend on these planning.

Chen Yi is not a YJ company in his previous life, it is a small workshop at all.

After the fire, the problem of the small workshop was immediately exposed.

For example, there is not enough manpower, so this game has not been updated for a long time after it was launched, so that a lot of traffic has been lost.

Even if it’s crazy to recruit people after the game is on fire, it takes a lot of time to wait for the employees to be able to get on the job.

It can be said that in Chen Yi’s memory, this game is going high and low. The main reason is that the operating company is too small and rubbish, and there is no plan at all.

The opposite is the Onmyoji of the Pig Factory, and Dachang is Dachang, and it is absolutely impossible for people to have problems.

When the Onmyoji was on fire, the resources of the pig factory were tilted immediately, and various update gameplays were emerging one after another. This allowed the Onmyoji to still have about 300 million monthly flows after three years.

Chen Yi has already prepared for the game to become popular before. For this reason, he has a complete set of operating plans. He doesn’t want his game to really go high and low.

Chen Yi’s goal is that after three years, this game will still have a monthly turnover of 100 million.

The production cost of the entire game is only about 20 million yuan, and Chen Yi spent a full 35 million yuan for the publicity fee.

The current Chen Yi can be described as “poor” and “white”. The money in his pocket is only 3 million.

He just waited for the game to become popular after it went public. In addition to the company’s profits, the system will also send him more money.

At that time, Chen Yi was able to buy real luxury cars casually, and luxury houses could also be easily acquired.

Station B, Weibo, NGA, etc. Chen Yi sprinkled money crazily and advertised on them.

Thanks to Hao Yuanning, the advertising fee at station B should have been the biggest one, but Chen Yi has saved a lot and can spend this part of the money saved on other websites.

Because of Hao Yuanning’s black incident, Chen Yi became a big hit and instantly became an UP owner with close to a million fans.

The account managed by a dedicated person can get hundreds of thousands of views and tens of thousands of rewards every time a charity video is posted.

This part of the money was used by Chen Yi to expand the scope of charity, thus forming Perpetual Action.

The result is that Chen Yi has a very high reputation in the entire B station group, and because of the amount of charity, his reputation is also excellent.

Although every video posted by the account is not in the top ten of the ranking, it is also in the top 100 ranking list of the most important.

This allows Chen Yi to advertise his game completely, saving a lot of advertising costs.

The real advertising money at station B has not actually been spent by Chen Yi.

He needs to wait until the game is on the market, when a certain topic flow is generated, and then find many UP owners to give them money, and let these UP owners make a video to promote his game.

This will completely detonate the game’s popularity.

With the help of Hao Yuanning, Chen Yi achieved the effect of RMB 35 million for publicity and distribution, and Chen Yi completely achieved an effect of up to RMB 70 million.

Time comes and the world has the same force, and the heroes are not free!

Right now, the time, the place, and the people are there. The game depends on the first day’s data.

…

Chen Yi sits in his office on the upper floor of the Citibank Building in the Shanghai Financial District, with his hands on the table and his chin under his feet.

He switched his temperament again, from ‘warm and moist as jade’ to ‘golden iron horse’, where he did not say a word, giving people a great sense of coercion.

But at the same time, Chen Yi’s expressionless face also made people feel at ease, so that all the worries in his heart were calmed down.

The senior executives of the entire game company gathered together, and the employees were also waiting to observe the data and server conditions at any time.

However, Chen Yi is calm on the surface, but in fact he is also playing drums in his heart.

After all, his calculations are quite good, but Murphy’s Law tells us that as long as things have the possibility of failure, this possibility will inevitably happen.

So even Chen Yi can’t guarantee that he will be absolutely successful.

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