Military? No, I'm Just A Car Company

"Mr. Ye, this is the conclusion of our investigation after we called one by one and consulted with 6,000 owners who purchased Thunder Tanks."

Xu Feifei brought the propaganda department and people who knew the car brother.

It took three days and consulted many owners who purchased Thunder Tanks.

Finally figured it out.

Why is there such a strange situation in the sales of Thunder Tanks?

After Ye Qiu saw the report,

Tsk amazed.

He originally thought that there would be some kind of conspiracy here, but it turned out that he thought too much.

At the beginning, the positioning of the Thunder Tank was a pure hardcore luxury off-road vehicle.

main competitor.

It is Mercedes-Benz Grand G, Toyota Land Cruiser, Lexus 570 and Land Rover Range Rover.

But this kind of car, sales are generally not high.

best seller,

It's a Range Rover and a Mercedes-Benz Grand G.

Toyota's two cars are basically said to be good, but they can't sell. Obviously, it was blown out by capital.

Land Rover is not the same as the big G.

This is the real word of mouth propped up by sales.

Even if the Land Rover has many minor problems, it does not prevent people from buying this car.

Even if it is said that Mercedes-Benz never pits the poor, it does not prevent the rich from loving this car.

The Thunder Tank is aimed at this market.

It turns out.

After adding so many value-added products to the Jilei brand and new car tanks.

Ye Qiu succeeded.

The application of the brand-new 3D holographic technology, the happy mode that men like, and the four-wheel drive blessing from Audi.

Let the Thunder Tank be favored by the rich.

In the million-level model, it stood still.

From the mouths of Mercedes-Benz and Land Rover, a piece of meat was torn raw.

but,

There was another situation that Ye Qiu didn't expect.

It is also something that all Wuling people did not expect.

That is dimensionality reduction strike.

What is a dimensionality reduction attack?

very simple,

The competitors of the Thunder Tank were knocked down, but those who were not regarded as competition were also implicated, and the inexplicable market was contested.

as given in the survey.

Many car owners who bought the Thunder Tank were originally going to buy a Mercedes-Benz S, or a Mercedes-Benz GLE or GLS.

As a result, because of Wuling's 30-day unconditional return service, I directly bought the Thunder Tank.

After all, they are all million-level cars, and the face they can bring is the same.

Who is buying is not buying.

This situation is very much.

Those customers who were originally going to buy Audi, BMW, Porsche, Land Rover and the equivalent price of a million-level car.

After getting confused,

Resolutely ordered the Thunder Tank.

So this leads to.

The original position of the Thunder Tank was that the 953 wanted to kill the Mercedes-Benz Big G and the Land Rover Range Rover.

But in the end, the dimensionality reduction attack was taken, and the sales of BBA and other luxury brands, all million-level cars, were all robbed.

As a result, the daily sales of Thunder Tanks are growing steadily.

"It's kind of hard to do.

Seeing this situation, Ye Qiu was very happy to be honest.

Entering the luxury brand for the first time, the strategy of developing the brand with hardcore off-road vehicles has been successful.

Next,

As long as Wuling does not kill itself, it will slowly develop other series of models under the Jilei brand.

Wait until the brand model product line is enriched.

Then in the domestic market, Ji Lei is equivalent to breaking a hole in the hands of the three traditional luxury car companies of BBA and grabbing a piece of the market.

complete monopoly,

That is impossible.

Ye Qiu never imagined that he could monopolize the domestic luxury car market.

and,

Even though the first Thunder Tank came up against the sudden force, it caught all car companies by surprise and managed to stand still.

That doesn't mean that the brand Jilei has succeeded.

If consumers only approve of this car, other sedans and urban SUVs that Jilei will produce next, if consumers do not approve, it will still be the same.

"In the final analysis, the value of the brand is not enough. If I have a luxury brand that can be recognized by the people and kill BBA, it will be easy.

Now in front of Ye Qiu,

The most important thing is not the brand, nor the development of the new series of Thunderbolts.

Instead,

The problem with the production capacity of the Thunder Tank.

There are too many orders.

At this rate, the sales volume of 30,000 units a month is definitely a sure thing.

At that time, Wuling will definitely announce this information and detonate the fishing reels of capital.

Announcement of sales volume is the fastest and most direct way for car companies to increase customer credit.

make products.

Regardless of the hype you are blowing, there is one last sentence to sum up.

Sales are king.

original,

What Ye Qiu imagined is that the production capacity of 900 Thunder Tanks per month is enough, and it may not even be able to produce so many units per month.

Because he never thought that the Thunder Tank would be so popular.

Looking at the number of orders now, it has reached 18,000 units in only half a month.

The production capacity of 900 units per month.

For 18,000 units, the order will be placed in 20 months.

"Really, have the chief financial officer come to my office.

Ye Qiu really doesn't know how much money Wuling has on its books.

The chief financial officer was hired by Ye Qiu from other domestic companies with a high salary. Her name is Shen Li, and she is in her 50s this year.

When Shen Li came, she brought a financial team of hundreds of people.

At that time, Ye Qiu was very happy.

These are talents.

"Mr. Ye... Are you planning to expand the production line?"

Knowing that Ye Qiu was looking for her, Shen Li guessed what he was thinking.

The number of orders for the Thunder Tank has been increasing in the past few days, and Wuling knows that the production capacity cannot keep up.

"Well." Ye Qiu nodded and asked, "How much working capital can we use now to expand the production line?"

"Mr. Ye, don't worry, we Wuling are not short of money now, and the working capital you can use now is 21 billion, which is completely enough.

Wuling's cash flow, when Shen Li first arrived, just caught up with the launch of the Chitu model, which is selling well.

Then she witnessed it step by step.

The speed at which Wuling makes money is even more terrifying than the money printing machine.

cash flow,

It was the most company she had ever seen.

none of them.

Shen Li has never seen any company, all of which are good assets, without any bank loans and negative assets.

such a company.

It's not too easy for her to be a financial director.

Every day is to approve various expenditures and incomes, and do not need to consider the debt ratio when making reports.

There is no need to think about how to make the account more beautiful.

Because it is already shocking.

21 billion cash flow.

Of course, this is not all Wuling's cash now.

Shen Li just told Ye Qiu that there was so much cash he could use now.

There are billions of others, all of which are used for production costs and emergency use.

Ye Qiu thought for a while, and expanded the production capacity of the Thunder Tank, now it is not necessary to reorder production equipment.

Because in the production workshop of the Thunder Tank, the overall stamping, forging, electroplating and welding, painting and other processes of the vehicle are all made by machines.

As long as it is properly adjusted, the overall production capacity of the body can reach a maximum of 20,000 units per month.

Rarely is,

Assembly stage.

Except for the main body of the body, any details on other vehicles are all handmade.

Interior leather material, sewing of seat material, production of car logo, production of central control, production of steering wheel.

The embroidery process in the vehicle, the starry sky top, and the waistline of the vehicle are depicted.

Etc., etc……

All are handmade.

These things are time consuming.

This is what makes this car unique.

"In this way, you go to Xu Dabao and ask him to dig people for me again, whether it is domestic, European, or North American, island countries, as long as you can dig people, you can dig them back for me, no matter how much it costs. "

If there is a shortage of people, go dig.

No matter how much it costs.

In short,

Ye Qiu's request is that within two months, he wants to increase the production capacity of the Thunder Tank by at least two times.

"Okay, Mr. Ye."

Shen Li left and went to find Xu Dabao.

Ye Qiu called Xiuxiu over again.

"The new production line has been designed.

As early as a few months ago, Ye Qiu asked Xiuxiu to start designing a new modular production line.

And there are two platforms.

It is used to deal with the next Jilei brand, the city SUV to be developed, and the production of sedans with various wheelbases.

Buying the production line from the system is the dumbest way.

no raffle,

Ye Qiu's points will not be used to buy these things.

"Speaking of which, this shitty system has not given me a lottery for a long time. 39

Bought that plasma converter last time.

After spending 1.5 million points, Ye Qiu's points were completely emptied.

the last few months.

The hot sales of the two brands of Wuling and Chitu have allowed him to score about 800,000 points in the system again.

so many points,

Ye Qiu was reluctant to use it to buy production lines, but was going to save up and buy technology directly.

His total system (cfah) points now have more than 2.8 million.

so long,

No draws were triggered.

Ye Qiu didn't know when the next lottery would be triggered.

"Boss, the two sets of production lines have been almost designed. According to your requirements, these two sets of production lines can meet the production of models and chassis of any wheelbase and size, and the common rate of parts and components has reached 87%."

The biggest benefit of modular production lines.

That is, the universal rate of spare parts is very high, which saves a lot of production costs.

Volkswagen's MSB, MQB, and PQ35 platforms are all like this.

MQB produces chassis models with long wheelbase. Whether you are an SUV or a sedan, as long as the wheelbase meets this requirement, it can be produced on this platform.

Basically, it starts with a B-class car.

Generally, if the wheelbase of a vehicle reaches more than 2800, it can be regarded as a B-class car, whether you are a sedan or an SUV, because the chassis is almost the same.

All are load-bearing chassis, the difference is nothing more than the car shell and interior, which are all assigned to the final assembly workshop of each model later.

The overall chassis production process is still the same.

Such vehicles require the production of the MQB platform.

The PQ35 platform, on the other hand, has a short wheelbase, corresponding to A-class sedans and compact SUVs.

As for the MSB, that was developed for the luxury D-segment.

Audi's A8, the former Volkswagen Phaeton, Q7, etc., are all based on this platform.

In the future, for the Jilei brand, Ye Qiu will plan four production platforms.

The exclusive TK platform of the Thunder Tank.

The platform for the Rapid Thunder D-Class sedan and SUV.

Rapidly ranging from B-class cars to C-class cars and SUV platforms.

The platform for cars and SUVs below Jilei B-class.

As for Lin Xiuxiu's design now, it is two sets of production platforms for D-class cars and B to C-class cars.

At present, Ye Qiu has no plans to enter the market below the B level.

At least,

Not ready to enter in the short term.

The two platforms designed by Lin Xiuxiu are all the most advanced manufacturing processes in the world with a degree of automation of 95%, and they are also the highest manufacturing processes that can be achieved by human technology.

It's not that she couldn't design a better one.

But today's human technology, can not achieve.

two platforms,

In addition to the need for labor in the final assembly, all other robots that can be used are robots.

"This cost is a bit high..."

Is the production line designed by Lin Xiuxiu good?

Sure.

Ye Qiu can say that no production line designer in any heavy industry in the world is as good as the production line designed by Lin Xiuxiu.

Reasonable,

low cost.

high degree of automation.

But there is one thing.

Expensive!

According to the price calculated by Lin Xiuxiu, if these two sets of production lines are customized, at least 20 billion.

"Let's make it to order, the factory building on the new factory side has already been built, and the two 300,000-square-meter factory buildings are now empty.

"The R&D department is also in full swing to finalize the design of the new Jilei series models.

"By the end of this year at the latest, we will definitely have to launch a new car in order to completely establish the Jilei brand in the market.

Want to stabilize the positioning of their luxury brand.

Then the next most important thing is to launch the flagship luxury sedan.

That is, the D-Class sedan.

An excellent D-class car recognized by the market is the soul of a luxury brand.

at the same time,

Matching with D-class cars, C-class sedans and medium and large urban SUVs also need to be carried out simultaneously.

D-segment cars are beliefs, used to determine the brand's image and height.

C-class cars, you need to go.

Just like Audi A6, BMW five series, Mercedes-Benz E-class.

A8, S-class, and seven-series sales are less than 100,000 units a year.

These cars are flagship cars, and all the powerful technologies and technologies of the brand are applied to the flagship cars.

Establish brand value and recognition.

finally make money,

Still have to rely on the amount of C-class cars, and B-class cars.

Lin Xiuxiu is responsible for contacting heavy industry enterprises at home and abroad to customize the production line.

Negotiated for about five days.

We finally talked.

Two production platforms, because many manufacturers Wuling are old customers.

So it was discounted.

In the end, the total cost was 19.6 billion.

Ye Qiu once again sighed that the heavy industry is really too much investment.

Xu Dabao also traveled together on business trips to Europe, North America and other places, and began to poach people for Wuling.

This time,

The targets of his digging are not just people from the Xia Kingdom.

But other countries, as long as you have the ability, I want all of them.

The continued popularity of the Thunder Tank,

These days, among the domestic auto companies, it can be said that an earthquake has been triggered.

All the domestic car companies, seeing Wuling as a luxury brand for the first time, have succeeded.

While they were envious, they all sent people to Wuling.

Why go?

Buy an engine and gearbox.

Even many car companies are eyeing the four-wheel drive technology that Wuling brought from Audi.

And at this time,

The game between Ze Che and Yan Jiansheng at Mercedes-Benz finally came to an end.

Seeing the sudden emergence of the Thunder Tank, the market share of the Mercedes-Benz Big G is almost all left.

Both Cai Che and Yan Jiansheng were all in a hurry.

Finally, under the intervention and mediation of BAIC, the two sides negotiated and Yan Jiansheng agreed to reduce the shares of Mercedes-Benz Xiaguo and let Daimler control the absolute controlling stake of Mercedes-Benz Xiaguo.

And the people of Leixing Group have all evacuated from the Mercedes-Benz headquarters.

Leixing Group is only responsible for selling vehicles, and all other decisions are left to Daimler.

This result,

Yan Jiansheng did not suffer, because the shares he ceded would be acquired by Daimler Group at the highest price in the market.

Daimler regained control of the absolute control of Mercedes-Benz Xiaguo.

After the Leixing Group was expelled from the board of directors.

The first thing Zetsche did,

It is to rectify the sales network of Lexing.

He set very strict service standards for Yan Jiansheng.

and,

Without Daimler's instigation, Leixing Group will never allow any unauthorized increase in vehicle prices.

on the surface,

Yan Jiansheng promised well.

But he sneered in his heart.

No price increase.

What money do we make.

The profit you give to dealers from Mercedes-Benz is terribly low, basically selling a car, there is not much profit, and Daimler earns the bulk of it.

Sell ​​the car without increasing the price, waiting to lose money, you let me drink the northwest wind.

On the surface, he is submissive, and Yan Jiansheng does not entangle with Cai Che.

but,

It is up to me to decide how to sell a car.

you daimler,

Can't handle it.

After securing the Lixing Group, Ze Che made a long-distance call to Chelsea, and the two chatted for one night.

the next day,

Chelsea convened the Mercedes-Benz (Xiaguo) board of directors.

Discuss one thing.

Mercedes-Benz Big G, to be localized.