Millennium director

The 82nd Academy Awards to be held in 2010 will still have quite a few outstanding Hollywood films nominated.

But this is clearly the year of The Hurt Locker.

This movie goes against the norm of American war movies and avoids the usual Hollywood war blockbuster model. Through the perspective of a bomb disposal team, it reflects the real life conditions of the US military in Iraq to a certain extent.

Film art is the most in-depth platform for human beings to think and discuss war.

Compared with the war films with extreme political metaphors favored in Europe, The Hurt Locker is undoubtedly more commercial. It not only reveals human nature through war, but also gives the audience a tense and exciting movie-watching experience.

If everything develops as expected, The Hurt Locker will win four Oscars this year for Best Picture, Best Director, Best Original Screenplay, and Best Editing, as well as two awards for Best Sound Effects and Best Sound Effects Editing. A scrap award.

However, Avatar, which earned more than a billion dollars at the box office, could only run with it. In addition to best photography, it could only win a few technical awards.

Although the Oscars are not as literary and artistic as the top three in Europe and are more commercial, they are not good enough to watch science fiction movies stacked with special effects and computer technology.

From the establishment of the Oscars to the birth of science fiction films, science fiction films have always been at the bottom of the Oscar chain of contempt. Except for awards such as Best Visual Effects and Best Sound Effects, heavyweight awards are rarely awarded to science fiction films.

Occasionally, one or two science fiction films appear that win important awards. The reason why they win the award is because the story is deep enough, not because of the gorgeous pictures.

For example, the original Gravity won the Best Director Award at the 86th Academy Awards for its deep and connotative story.

Obviously, Avatar, with its simple and straightforward story, has no connection with the Oscars.

On the contrary, Gravity was shortlisted for the Best Foreign Language Film Award and is very likely to win this award.

Since the nomination list was announced on February 2, 2010, Gravity has been the most popular winning film predicted by major media.

Perhaps it is also because other works and directors also shortlisted for the Best Foreign Language Film Award are not as well-known in North America as Wu Yuan.

It is really difficult for proud Americans to understand international movies.

In comparison, Wu Yuan, who has been in Hollywood, is relatively familiar and recognized by Hollywood.

I swear to God, Wu Yuan didn't ask John to do any PR for Gravity.

The last time Love was shortlisted, he actually asked John to do a lot of Oscar publicity in North America before he won the Best Foreign Language Film Award that year.

After winning this award, Wu Yuan no longer had any obsession with this award, and he was even more reluctant to spend hundreds of millions of dollars on public relations for the judges.

But this time, North American media almost unanimously believe that Gravity can easily win this year's Best Foreign Language Film Award.

The reason is also very simple. The film itself is good enough, and compared with other finalists, Wu Yuan is definitely more popular with the old white men in the academy.

After all, he created a lot of wealth for Hollywood.

In the case of other films that were also shortlisted and did not spend all their money on public relations, under fair competition, there is no reason why Wu Yuan's Gravity would lose.

In comparison, John really spent money on public relations for Weakness.

As mentioned before, Light Times has developed for so many years. Although it is still a small and sophisticated independent film production company, it really needs to work hard in terms of awards.

From the earliest Hangover series, to later low-cost comedies, romance films, and then to the Twilight series, the Light Age's ability to make money is indeed very high, and its performance every year is perfect.

But a Hollywood production company cannot just sell box office.

And the more independent a company is, the more effort it has to put into awards.

Take the Oscars as an example. Basically every five years or so, a film produced by a North American independent company will win the Oscar for Best Picture or Best Director.

This is not a coincidence, but most independent film production companies are counting on their efforts at the Oscars to launch a film that can become their company's masterpiece, thereby allowing the company to achieve a jump in its status in Hollywood.

This kind of masterpiece cannot be represented by box office, it must be supported by awards.

Including the six major Hollywood companies, each company also invests hundreds of millions of dollars in prize competition every year.

For example, Fox Searchlight, a subsidiary of 20th Century Fox, specializes in small and medium-cost award-winning films. Juno on its original track is an example of this company's successful award-winning films.

And Black Swan was also made by them.

Counting further back, The Instant Universe is also an award-winning film from A24, a North American independent film company, and is a product of zzzq.

There are countless examples like this.

These independent film companies spend tens of millions of dollars every year to rush for Oscars. Is it possible that they are burning too much money?

Of course not, but the Oscar award can bring them far more than tens of millions of dollars in benefits.

Just like the three major award-winning movies in Europe, there is no need to worry about selling the copyright.

The movie Weakness had a good box office in North America, with more than 100 million U.S. dollars, but it only earned less than 40 million U.S. dollars in the overseas market, and even only a few million dollars was obtained by Light Times.

If this movie can win an important award at this Oscar, such as Best Director or Best Actress, then the rights to this movie can be sold for 20-30 million US dollars immediately, including some that were not originally released. National film companies purchase distribution rights, and DVD companies in various countries produce genuine DVDs.

Although China's genuine DVD market is in ruins, in most countries around the world, the current revenue from the DVD market can account for one-third to half of a movie's revenue.

For Hollywood movies, box office profits only account for half of the total revenue, and the remaining half comes from selling DVDs and copyrights.

John is very dissatisfied with the income of Weakness other than the box office. This movie is not as popular as the Twilight series. The DVD rights can be sold easily, and peripheral partners are also rushing to cooperate and create joint products.

It just so happens that this movie, unlike the Hangover series, is fully capable of participating in Oscar competition.

In this case, John would definitely have to spend a lot of money to try to publicize it.

It's just that this year's Oscars is indeed a big year, and The Hurt Locker has already won many awards at the outpost.

Movies such as Crazy Heart, Cherish Life and Inglourious Basterds are also eyeing the film.

Although Weakness is also nominated for the Best Picture Award, the chance of winning this award is very slim.

John is aiming for the Best Actress Award, which is also nominated!

He spent nearly ten million dollars and did all the public relations measures he could, and now he is just waiting for the Oscars night on March 7!

And Wu Yuan is also waiting for this day.

On March 5, Gong Li and Wang Xueqi, as well as the crew's cameramen, art directors, and scientific consultants, arrived in Los Angeles.

Along with them, there was also a press team from CCTV Movie Channel.

After joining up with Wu Yuan and Liu Yifei, the crew of Gravity representing China in this year's Oscars is now here!

Two days later, the 82nd Academy Awards officially opened! (End of chapter)