My 1982

"There are no two bottles of wine in the world, each bottle of wine has its own soul. In the process of finding wine, drinking the process is a discovery and exploration, fun at the time, the value of wine is also here." Jamie While leading to Li Zhongxin in front, Noro said, while pointing at the wine in the wine cellar.

"This wine cellar is the first big wine cellar in Lafite Manor, and the wine in the wine cellar is tolerated with the best red wine in Lafite Manor.

You see, the red wine of the Lafite wine, each year has a different taste, the last time you buy China's red wine from the Lafite wine, most of the price is not high. of.

Although you have also purchased some 49 years, 51 and 52 years of quality red wine, it is not the top red wine sequence of Lafitery.

The amount of wine in Lafite Gouburg is about 15,000 ~ 20,000 boxes, the deputy is 15,000 ~ 20,000 boxes, you have purchased one-fifth year before the last time, I really want to Do not understand, what do you buy so many eight two years?

The eight seconds of Rapid is nothing more than quality, and it will not be the best in the past ten years. "

Seeing Li Zhongxun, a kind of thoughtful expression, Jemamino did not care, but pointed to the oak barrel in the wine cellar, and there were more proud of his face to continue excitement: "Loyalty, see no The oak bucket of the oak barrel is the best red wine of the Lafite wine. After we work together, I will send you some of the most top-scale red wine for tasting, these red wine, even the France The nobles of the side are also very difficult to drink. The top red wine, the more you drink, the less you, the more you are, the more you are, the more people are more sought after, this! It is also called all Brony effect. "

Li Zhongxin appeared in his face, and later China has become a two-year Lafite. The eight seconds of Lafite is the bottle of red wine, which means that when later generations, these China The rich man spends a big price to buy the real Lafite, nothing more than the Quality of the second level of Lafite wine.

If it is a fake Lafite, it is even more ground.

Since Jemamino said out the production of Lafite wine in eight seconds, that is, the number of red wine produces only so much, in such a thing, Jamino is not necessary to lying with him, will only put The numbers are said to be accurate.

He didn't understand, China consumes a million bottles of Bao Raffu wheeled red wine every year, it is from where it comes out.

After throwing these things, his heart is more tired of thinking that the red wine purchased before, there is no top-scale red wine sequence, it seems that the Lafite wine is also looking at the dish.

Suddenly, I suddenly listened to Jiemino. For the Bollen Effect, Li Zhongxin immediately turned out to make a business in the future of the partners and what he told.

The shopping mall always likes to visit the higher-priced stores, and they think that the price is high, representing the quality, good service, high taste, high style.

The style, the upper texture is a top, selling 200 yuan in ordinary clothes, selling thousands of dollars after entering the counters of the big shopping mall, but there are always people who are willing to buy.

Commodities, such as 10,000 yuan, hundreds of thousands of Rolex, millions of Lamborghini, and even tens of thousands of houses, often can be in the market. As everyone knows, this behavior is just a psychological misunderstanding that makes us confused by many people.

This kind of pursuit of psychological needs of high price commodity consumption, American economists, Van Barn named them as the Boole effect. He believes that commodity prices are fixed, the more popular.

Because people may want to be eye-catching by using high-quality, high-quality products, this phenomenon is called showing freight consumption.

Li Zhongxin remembered that in the auction near Hangzhou West Lake, the Two or two Longjing sold the price of 10,000 yuan.

What is the special one of these two tea? Its price actually wins gold, expensive diamond? I know that this two tea leaves is coming. 18 tea trees were grown on the West Lake Longjing Mountain. It is the Song Dynasty Tea Wang Huang pro-man implanted, and the Emperor of the past has designated tea from the 18 tea trees to Huanggui Tea.

Later, the Emperor Qianlong attached the 18 tea trees produced as "royal tea". These two tea from the auction will come from these 18 tea trees.

Why is the more expensive, the more people tend to buy? From a psychological point of view, the purpose of consumers purchase such goods is not just to achieve direct substance satisfaction and enjoyment, to a greater extent to obtain psychological satisfaction.

Since some items have a showability of others, such as purchasing a high-end sedan display status, collecting famous paintings showing elegant hobby, so the higher the price of such goods is set, but the demand is more willing to buy.

To a certain extent, high-priced goods can show the rich and status of the buyer, and it can be respected, and people can satisfy their feelings.

Consumers will not have a lot of effort, and they do not hesitate to buy expensive goods that can cause respect and envy. In essence, this is an embodiment of showing off.

From psychology, people show off, nothing more than wants to praise others, sing and envy, to make psychological self-satisfaction; its deep level is a psychological state of the outbreak house. Of course, people with this type of psychology are poor enough, and they are pressing for a long time. Once the pocket is drum, it is necessary to vent the long-term poverty and depressed suffering. This is understandable.

The French can call the wind in the luxury market, this theory should be very thorough, it is Jamino's guys who look nervous, it is very thorough for this kind of thing.

Red wine this kind of thing, the pursuit of quality, the higher pursuit is the brand effect.

When Lafite red wine became the international brand of international, this kind of Boole effect will be better, people will have a certain realm for the pursuit of high-quality big brands, and they will be like Temmeo said. The price of a good year's red wine will be.

And this high price is, the better it will be sold in the market.

The best thing in France is luxury, and most of the world's brands are concentrated in France. On the one hand, the French pays attention to the quality of luxury goods. In terms of luxury goods, the high-quality and world of French products are famous.

In another aspect, the French pay attention to the propaganda of luxury brands, no matter when it is, the brand of France, as long as it is a person with money, it is a symbol of identity and status.

Li Zhongxin thought that loyalty has a lot of difference in this area. After all, it has cultivated a large brand, not a one-time thing.

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