My 1982

Li Wanwei said this, the company's strategy is the more hidden information in the company. Under normal circumstances, other companies are difficult to know. Even if you know, each company has a special situation of each company, what is the company? You can have a hard sleeve.

At Carrefour, the company's management adopts a set of low price, high fund turn, less expensive, power distribution, and management strategies.

Later, it proved that this strategy "Hypemarket" is very suitable.

In this way, Carrefour improved its market position in a step-by-step strategy implementation.

Despite the fierce domestic retail industry, Carrefour is a 30% market share of the French retail industry with its own advantages and strength, which is well-deserved to take the head of the French retail industry.

In the fierce French retail war, Carrefour has been steadily sitting "Diaoyu Tai".

Li Wanwei developed and rising Carrefour, slowly narrative with an extremely moderate story.

Before explaining other things, he also wants to give the following people to the following things, because Li Wanwei knows that the people sitting under the stage are the actual managers of the faith company supermarket, but the people under the stage basically Will you hear a family of Carrefour.

China has just reform and opening up, many things to abroad, these people will not be very clear, especially the chain supermarkets in foreign countries, these people must know the history of the development of the world supermarket, and it is necessary to know that there is a matter of Carrefour supermarkets, such words, Below he wants to tell everyone, the people will listen carefully.

Seeing a surprised color on the face, Li Wanwei's show smiled and slowly stepped: "Let's explain it! I will explain the characteristics of the supermarket.

The price is a sensitive topic of supermarket channels. Consumers come here to expect to shop, supermarkets and national shopping malls are also prices.

Features Products as much as possible, as much as possible;

To strengthen the display effect, planning and communication strategy, enhance brand image, increase product added value, so that consumers feel worthwhile;

Many consumers are impulsive consumption, so vivid (exhibition, shop, popular) is a business point;

As large as possible, as much as possible, as beautiful as possible and don't do the stack, end stand, and shelf exhibition;

Supermarket management regular, warehousing, finance, store operation, product pricing is divided into division, decentralized execution. Now our supermarkets have implemented a monthly policy for suppliers, ready to find a reason (such as holidays, shops, etc.) to request suppliers to sponsors.

Warehouse managers, business managers, finance managers, cabinets, leaders, library tubes, and finances are key characters for supermarkets. The business representatives of running supermarkets should have considerable public relations, interpersonal coordination skills, and have been trained in special business knowledge training, good skills;

More to join the manufacturers, enhance both partnerships (promotion should pay attention to the benefits of both parties);

In the championship store with the highest sales in the chain supermarket, the highest sales, the highest sales rate is given, giving the store manager and employee reward;

More than 90% of the consumers are ready to buy back to family consumption (or store outside; future consumption), mostly purchased daily necessities. Since it is a family consumption - we must force the big packaging to facilitate consumers to share;

Since it is planned regular purchase - we must force multiple product packaging (eg, half-package, three-package, bundling sales, gift bag, etc.) to facilitate them to carry, can also promote their expansion consumption (home The more products are put, the more you consume) "

Li Wanwei explained to the people below, these are the characteristics of Carrefour supermarkets and other big brands in the world, and the loyalty of the food and surrounding supermarkets are managed, and this feature did not play.

Li Zhongxin listened to Li Wanwei, he nodded frequently. His hearts were the most clear, now loyal to the supermarket chain supermarket, only some of the most primary and simple business models of the international supermarkets.

After all, he did not operate the supermarket when he was later, and the loyal food and surrounding supermarkets were built. The loyalty chain supermarket can develop to today, all of his heads in his head. Impression.

The leader of the supermarket Hong Bin and Zhao Fangtian two people, although they can be alone, they have become the people's character, but they don't understand these things that Li Wanwei tells the river, a little Accumulate experience at a little, in accordance with your own ideas.

The loyalty of the loyal food, the supermarket is now blooming throughout the country, nothing more than the country that does not have such a business model in the country.

Li Zhongxin heard Li Wanwei's speech, and Wang Bohong excited twice, he can feel that Wang Bo is still Hong Bin, they have a great interest in this Li Wanwei.

Loyalty, food and surrounding supermarkets are now expanding too fast, management, high-level leaders obviously feel good.

When several supermarkets, Zhao Fangtian and Hong Bin were responsible. After more than ten twenty chain supermarkets, there was nothing more than a kind of Wang Deqing, and now the loyal food and surrounding supermarkets are blooming everywhere, or they have a few people.

Single is a high level, or it is a senior manager, it will obviously feel the legs.

Less high-level, giving these low-level management personnel lectures, less time, less experience, and will not give them a systematic explanation.

Now Li Wanwei appears, just able to solve the current biggest problem.

Li Wanwei has been managing in France, whether in terms of management, or speech, they can feel that Li Wanwei should be very level, otherwise, several people will never be bright.

It's just that Li Wanwei said that it is not entirely applicable to loyal food and surrounding supermarkets, the goods and operations of goods, Li Wanwei thinks too well.

The purchase and operation of the goods also has a certain relationship with China's current environment.

China is now reforming and opening up for a few years, a lot of goods, whether from the manufacturer, or other aspects, it does not reach the effects he talks above.

After all, there is now the items of the loyal food and surrounding supermarkets. It is still a state-owned factory, and the state-owned factory has always been such a vintage thinking mode. It is already given you the face.

The loyal food and surrounding supermarkets take advantage of the market share with advanced management level, powerful procurement capabilities, logistics distribution systems and heights.

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