My 1995 Small Farm

 Chen Ling’s special event is very popular.

 Not to mention the jealousy and envy of other businessmen.

 After realizing it later, many people rushed to imitate it.

 Unfortunately, the best time has passed and they have achieved little success.

 And many people even only recognize Chen Ling’s products.

 The quality is really good after all.

Even those who make up the salted duck eggs and pickled vegetables with chili sauce are better than the ordinary ones when they are bought back.

Sun Yanhong’s phone number was even more inundated with calls every day.

Those who want to seek cooperation, those who want to meet Chen Ling and make friends...there are all kinds of people.

Liang Yuemin's situation was not much better.

 You should never underestimate a businessman’s news channels.

Since Liang Yuemin launched the brand name of "Fugui Villa", Sun Yanhong, who also raised the banner, has naturally attracted attention. The reputation of her crayfish shop is not weak at all.

Then, someone must know the Chen Ling and Chen Fugui behind it.

Even Chen Ling’s network was fully inquired about.

 There are quite a few acquaintances nearby who have been harassed.

Even fish bosses like Du Guanghe have been asked.

 However, local people’s recognition of Chen Ling’s products is indeed real.

Even nearby schools came here.

 Ask if we can customize a batch of related commemorative books and student stationery.

 The main thing is the ‘celebration session’ here, which is grand and high-end.

Moreover, they are all branded as "Rich Farm".

 Apparently they belong to the same family.

They wanted to make a batch first as a holiday gift to the faculty and staff of their school.

 Find the people behind it to design a batch of stationery and souvenirs, and distribute them to outstanding teachers and good students.

 But Chen Ling was confused after hearing this.

 When you buy something, just buy it, pay the money and deliver it with one hand, how simple it is.

 Why are you looking for customized small commodities? He is not from Yiwu, nor is he a designer.

 …If it were him, he would definitely push it aside without saying anything.

 But now, Liang Yuemin is here.

As soon as I heard that a school was looking for me, in addition to buying things, I also asked them to customize souvenirs and so on. I immediately agreed without saying a word.

Ying Wan told Chen Ling the reason without waiting for Chen Ling to ask.

 Say it was because it was not his idea to celebrate the return of Hong Kong Island this time.

 Their original cola business would never have been so popular.

 It’s not even popular, it’s just a breakeven.

 In today’s market environment of the late 1990s, if you don’t make a lot of money in business, it means failure.

  What’s more, people like Liang Yuemin have great ambitions and take it as their own mission to make their own national drink brand that sells well all over the world.

 Lukewarm business, Keke, Pepsi... the external environment is getting tighter.

 They are also very stressed.

It’s rare for someone to come to you now, and it’s still such a popular school, so how can there be any reason to extrapolate?

 As for customization, aren’t those special offers just customization?

 What’s so difficult about this.

 “Well, it turns out it’s to open up sales.”

 Chen Ling looked astonished. He was in a hurry to go home and catch sika deer for his children. He had no time to care about this.

“Of course, I originally thought that following your idea, sales might open up after the holidays and revive our business, but I didn’t expect the effect to be so good.

 It’s not even the holiday yet, and the school has come looking for me. "

Liang Yuemin said with excitement.

"In that case, you have to seize this opportunity. Since you have entered the school, you must get some coupons, exchange coupons, and small cards..."

As soon as Chen Ling heard this, he got excited and came up with an idea.

 “Hmm? What do you mean?”

Liang Yuemin's excited expression froze, and he didn't know what Chen Ling meant.

“It’s a small discount ticket, such as ‘add a few dollars to exchange for a bottle’, or a prize with ‘another bottle’ written on the bottle cap. The winner can exchange for a free bottle...

As for the cards, just make some stories that all students know.

Water Margin characters, Three Kingdoms characters, etc. There are so many characters that it’s hard to collect them all..."

 Chen Ling explained this in detail.

Liang Yuemin was initially confused about this new statement, but then he became more and more shocked when he heard it, and finally he was dumbfounded.

“Brother, you, how do you have such a big brain? You can think of so many good ideas just by tapping your head.”

 It’s no wonder Liang Yuemin had such a big reaction.

 In fact, there are still relatively few marketing methods at this time.

 There are not so many fancy ways to play.

Today’s business competition is very direct and violent, and there are no devious marketing methods.

 Just like what Chen Ling said.

 The idea of ​​collecting cards and occupying the student market is a unified marketing method that was defeated by Kang Shuaifu.

  That is, it was created after the millennium.

currently there is not.

 It was taken out in advance by Chen Ling.

Liang Yuemin was naturally shocked when he heard this.

 The first time he heard such a new gameplay, his scalp felt numb, as if he had experienced an electric shock.

That's an excitement.

Hook Chen Ling and continue to ask in detail.

For example, "When our products first enter schools, should we give out more discounts to increase the winning rate?" and so on.

Liang Yuemin’s business literacy is very high.

When Chen Ling comes up with an idea, he can draw inferences from one instance and make a point.

 Slowly, the two of them started to discuss things back and forth.

In the end, Liang Yuemin couldn't help but sigh: "If you are rich and noble, you must be a business wizard." Chen Ling just waved his hands and said nonchalantly that he was just talking on paper.

 I really want to do it myself, but I don’t have the ability.

 He just experienced the prosperity of later generations and picked up people's wisdom.

At the same time, I also feel that this is really a good era for getting rich overnight.

 It is really that people nowadays are too simple.

 It is different from the people of later generations who have been baptized by various marketing methods.

 Now in the market, buyers eat whatever the seller feeds.

　No matter how much the seller advertises, people are still naive and foolish enough to really believe it.

For example, products such as Lao Platinum and Life No. 7 are all effective because they are advertised. People believe them after seeing the advertisements and buy them one after another.

 “Are you still talking on paper?”

Liang Yuemin was speechless. How much money had he made after the return of Hong Kong Island? The big local bosses were jealous when they saw it. If this was all just talk, they, veterans of the business for many years, would have to die of shame.

Then he smiled and said: "Then you can talk more on paper in the future and make the name of our Fortune Villa known as soon as possible."

I heard the name "Fugui Villa" again.

Chen Ling felt ashamed and said: "The name of this brand should be changed."

Liang Yuemin, however, said nothing. He only said how good the name was. Then he pulled him and told him that he would give him some money this time. He would have enough money to buy a shop in Bei'an.

 Chen Ling was helpless when the topic was forcibly changed.

How did he know that Liang Yuemin was his cousin? His aunt had told him many times to take his younger brother with him.

The result of not knowing anything is that Hui Lao felt that Liang Yuemin used the name of his farm as a brand name, which really made him feel ashamed.

 The main reason is to make him feel like he is the boss.

Even if you let yourself come up with some secret recipes such as 'instant noodle sauce packets' and 'drink recipes', you can just split the money when the time comes, and it won't be like this.

Liang Yuemin is too honest.

“Well, if you don’t want to change it, let’s change it, but when our products enter the school, they must be strictly controlled in terms of hygiene and quality...”

Chen Ling sighed and added: "I tried to make as many drinks as I could before, like cola and so on."

Since I have gotten involved and started to enter schools, I naturally have to ensure the quality and not harm the children.

 As for the drinks, I have to go to Dongtian to quickly prepare the right ones.

　　Students cannot be allowed to drink industrial waste that is full of flavor.

certainly.

 There is nothing noble about him.

I just feel that if you want to take money out of students’ pockets, you have to be honest with your conscience.

Liang Yuemin understood his thoughts and responded continuously.

Not only did Chen Ling tell him about this before, but they also had this idea in building their own national brand.

in other words.

The concept is the same, which is why Chen Ling is willing to help him with the formula.

 Otherwise, just because we have a good relationship, we won’t be able to use all the recipes.

 …

 There is only the last day left before the National Day of 1997.

 The return of Hong Kong Island and the National Day come together.

 Such a grand event made their business even more prosperous.

Even the salted egg and pickle business has been brought up, let alone Sun Yanhong’s restaurant.

 It’s like making a lot of money every day.

Han Chuang, Liang Yuemin, Wang Qingzhong, Wang Jusheng, Liu Jiancheng…

This large group of people have been in pain and happiness these past few days. They wake up early and work late every day until their voices are hoarse from exhaustion, but every one of them is full of energy.

 There’s no other way, business has been so good these days and it’s so profitable.

Chen Ling gets a share of these businesses.

 Liang Yuemin is right.

 After the festival, it will not be a problem for Chen Ling to buy two good shops in Beigan with the money he received.

However, Chen Ling was initially interested in accompanying everyone while selling goods and counting money in a lively manner.

Having become addicted to getting rich suddenly.

　　After having had enough fun, I lost interest.

 In addition, I was thinking about going back into the mountains to hunt and catch deer.

And Ruirui hasn't seen Wang Susu for two days in a row, and she keeps asking him to find his mother, which is getting harder and harder to coax.

Chen Ling doesn't want to spend much time in the city.

 Just called again to ask when Liang Hongyu would be back, and then drove back with the brat.

The return journey was bumpy and torturous by land.

He then put the car into the cave and took Ruirui by train and by water.

 Compared with simply taking the land route, Ruirui really likes and is happier.

 Father and son returned home happily.

 There is nothing going on at home.

Even the plowing was done by Shanmao and the others with their rotary plows.

 Just wait a while to plant winter wheat.

I don’t know if it’s an illusion, but I’ve only been away for two or three days, and when I came back, I felt that Kang Kanglele seemed to be a little more cheerful than before he left.

Especially the thin and thin third child, Kangkang, cried a little louder.

 There was nothing for him to worry about.

The only thing I heard from my family is that the two little devils have been following the children in the village to play near the farm and see the puppies.

 This morning, in addition to watching the puppies, Shen Jiayi was teaching the children to sing the national anthem.

 They also sang along with great enthusiasm.

 Say yes, we should also celebrate the National Day.

 Make the villagers more kind to them.

 “The little devil also sings the national anthem to celebrate our National Day?”

When Chen Ling heard about this, his face was full of weirdness. He really knew how to play. Could it be that he had misunderstood these two little devils.