My Age of Investment

Chapter 1622 WeChat Red Envelope (Part 1)

Of course Ponima has a headache!

Faced with the trump card played by WeChat, although it is still unknown what explosive consequences it can achieve, Bonima has already developed a strong sense of crisis.

Unknowingly, it was already late at night, and he was still thinking hard about good ideas before he got off work.

Looking at the thick pile of evaluation and analysis reports on the desk with a frown, Bonima thought hard to no avail, and asked Liu Zhiping, the dog-headed military adviser: "WeChat announced that it has reached a cooperation with CCTV and will be participating in the Spring Festival Gala." During the broadcast of the program, 100 million red envelopes were distributed to WeChat users. This news has become the headline of major news today, and countless netizens are eagerly waiting to receive the red envelopes.

Faced with such a passive situation, we cannot sit back and wait, we must do something! "

Liu Zhiping tilted his head and looked out the window at the night. In an instant, he seemed to have seen the future of Penguin, which was gloomy and unclear.

He sighed heavily before speaking to comfort him: "Boni, I think it's too late. No matter in terms of time or money, we can't stop WeChat's Spring Festival Gala marketing event."

"Since we know it is a marketing campaign, why don't we attack it? Are we just going to watch WeChat continue to pull away 100 million users from QQ?"

Bonima's emotions were a bit out of control. Penguin's series of losses in recent years had dealt a heavy blow to his proud heart, but the glory and glory that Penguin had achieved in the past still supported him to continue fighting.

"It won't be that serious. WeChat's user growth has slowed down significantly. To be more precise, those users who were incited to abandon QQ have long since disappeared. The rest are our loyal fans and will not change so easily. camp."

Bonima didn’t believe this, and quickly retorted: “I will not discuss the users who were seduced and fled the 3Q war, but just say that at the moment, the average usage time of WeChat users is almost catching up with our QQ.

This Spring Festival Gala marketing can be regarded as an interaction between WeChat and users, which is likely to allow WeChat to continue to strengthen user stickiness.

If we continue like this, let alone WeChat, I am afraid that QQ’s status as the largest instant messaging software will not be guaranteed. "

Liu Zhiping knew that what Bonima said was true, but was there any way to prevent this from happening?

Since the emergence of the overseas holding group, they have never gained half a cent from each other.

From SNS, Weibo, games, to today’s instant messaging, not to mention pushing the opponent’s tower, the other party has almost stolen everything.

This deep sense of powerlessness is really tormenting, and sometimes he even wants to stop changing jobs.

But soon reason told him that there were still three thousand nails left in the broken ship, not to mention that he still had a certain share in Penguin and was one of the serious shareholders.

So after some careful consideration, he decided to try to remedy the situation again.

"Boni, our company doesn't have much cash in its account anymore. Whether it is to maintain the company's operations or continue to fight against overseas holdings, we need money. This is something we urgently need to solve right now!"

When he talked about money, Bonima's brows immediately wrinkled.

There is no way, a penny can stump the hero, who says Penguin can't live up to expectations?

In recent years, we have repeatedly been at a disadvantage when fighting with overseas holding companies. Not only did we lose a lot of project investment, but we also diverted too much energy from Penguin and wasted its main game business. In the past two years, several self-developed and agent games were not considered successful. , a large number of game players on the market have been sucked away by popular domestic games one after another.

This is also the current situation of the game industry. The cake is only so big. If domestic games take one more bite, Penguin can only take one less bite.

When the cash cow of the game stops producing milk, Penguin cannot make any money just by selling various diamonds, and it also faces market squeeze from overseas holdings. For example, the distinguished QQ space yellow diamond users all go to Weibo to chat with friends. Circled, who will recharge yellow diamonds?

The slow sales of yellow diamonds is just a microcosm of Penguin's unsatisfactory development. Since the rise of overseas holdings in the same ecological niche, Penguin has had trouble drinking cold water, and everything has been unfavorable.

Bonima also consulted Feng Shui masters. He invited the White Dragon King from Mainland China, Bayan, Hong Kong and even Thailand. He even changed his offices a few times, but he still couldn't beat Xia Jingxing on horseback. He was also evil. The door is closed.

Bonima patted his swollen head and said, "If it doesn't work, just continue to raise funds."

"I'm afraid it will be difficult to get financing, especially after the domestic holding group announced that it would spend 2 billion yuan to give out red envelopes."

At this point, Liu Zhiping, who has a financial background, calculated the accounts for Bonima on his fingers, "Taking financing as an example, how much should we raise this time? At least it shouldn't be lower than 2 billion, right?

However, how many institutions are willing to invest billions to bet on us defeating overseas holdings?

This is not a small amount of money!

Those investment institutions are all smarter than monkeys. If they are asked to pay, they may not be able to sign a generally harsh investment agreement. "

Hearing this, Bonima said nothing and stared at the ceiling in a daze.

Yes, investment institutions are not for charity, and their unfavorable competition with domestic holdings has also deeply affected Penguin’s financing environment.

Damn it!

In the past, people rushed to give him money without asking for it, but now it was their turn to see him as if they were meeting the **** of plague. However, he, the God of Plague, still has a God of Wealth who never abandons him. That man truly loves Penguin and truly hates Xia Jingxing.

"If that doesn't work, let's find Li Yikai. He has money. At worst, we can give him more shares.

He is now the majority shareholder of Penguin, and he is the one who has turned around. I am afraid he does not want to see Penguin fail, and he will suffer heavy losses and lose face. "

At this point, seeing that Liu Zhiping seemed to be hesitant to speak, Bonima couldn't help but ask: "Did I say something wrong? Now Li Yikai has been trapped by us, and we can't get rid of him even if he wants to."

"Well, I'm not worried about this. The second young master is like his father and is quite courageous. It's just that he's been a little inconvenient recently."

Liu Zhiping was good at dancing and had been responsible for liaison with Li Yikai, while Bonima was busy managing the company and had no time to spend time with the second son, so some things were known to Liu Zhiping later.

Hearing that something seemed to have happened to the God of Wealth, Bonima asked nervously: "What happened to him?"

"Something big happened to the Li family!"

Liu Zhiping said word by word: "It's a big deal to separate the family!"

What else does Bonima think? That’s it! Shouldn't it be a good thing? After the family is separated, Mr. Li will have more money to invest in Penguin, right?

Liu Zhiping saw that Bonima didn't seem to understand, so he explained it to him carefully.

"Li Huangtai is very dissatisfied with Li Yikai's performance in the past two years. In order to occupy as much of the share as possible in the process of dividing the family and property, the second young master has been dormant recently, taking his three sons with him every day. Dangling in front of the old man."

Bonima immediately understood that he was pretending to be a filial son and grandson to please the old man.

Liu Zhiping then revealed: "It is said that Li Huangtai was very dissatisfied with Li Yikai's investment in Penguin and repeatedly persuaded him to sell his shares."

"ah?"

Now Bonima couldn't sit still at all. What kind of magical operation is this? Don't you care about the friendship between the villagers and party members at all? Even if you don't donate generously, you'll still add insult to injury.

"We can't sell it! If Li Yikai sells his shares, Penguin's stock price will fall to the floor price? The outside world may think that we are doomed."

Thinking of the possible collapse in stock prices and public opinion crisis, Ponima couldn't help but shudder. This is too scary. Maybe Penguin died not at the hands of overseas holdings, but by his own people. .

Liu Zhiping nodded seriously, "Of course I know this. I have been cheering Li Yikai on, hoping that he can withstand the pressure from the old man.

Therefore, it is unrealistic to expect Li Yikai to invest in us in the near future.

It's hard to say, we can only shrink the front line, tighten our belts and live a hard life. "

Bonima remained silent. Previously, he had planned to raise a sum of money to counterattack the overseas holdings, but reality poured cold water on him. At this juncture, let alone counterattack, Penguin had to consider how to protect itself first.

In addition, what Liu Zhiping said about "shrinking the front" clearly meant something.

But he still refused to give up and wanted to fight for it again, so he said with great difficulty: "WeChat must not be cut. Cutting it off would be equivalent to admitting that the world is divided into two parts."

"I don't want to cut it off, but reality no longer allows us to take any chances."

Liu Zhiping spread his hands, looking helpless.

Bonima was still determined not to see the Yellow River, and still had a sense of luck in his heart. He had an idea and said: "Otherwise, let's see the power of WeChat red envelopes before making further plans.

Anyway, the Chinese New Year is quite early this year, there are only twenty days left. "

Liu Zhiping thought for a while and realized that after such a long time, it wouldn't hurt to wait a little longer. Moreover, it would be a bit embarrassing to lay off employees during the Chinese New Year. His colleagues and the media still don't know how they will arrange the penguins. They will wait until after the new year. Further decision-making is fine.

"Okay, let's see how powerful this WeChat red envelope can be. If it's a squib, we might be able to keep Wechat."

When he thought that the WeChat red envelope might be a squib worth two billion, Bonima finally forced a smile on his face. The more he thought about it, the more hopeful he felt. Why couldn't Xia Jingxing fail once?

God favors him so much, why can't he favor me? I worship all kinds of gods every year.

(End of chapter)