My beautiful boss and I

Another person asked: "Mr. Yi, we do marketing, often engage in marketing battle, do you think, this marketing battle, how to fight?"

I thought for a moment: "when entering such a large target market as Japan, the US toothpaste did not adopt the strategy of rash entry and comprehensive attack, but first carried out a series of advertising and public relations activities on the Ryukyu Islands nearest to Japan. They presented samples on the Ryukyu Islands, so that every family in Ryukyu had free toothpaste. Because it's free, Ryukyu residents always use the toothpaste every morning, whether they like it or not.

"This kind of free gift activity has attracted the attention of local newspapers and TV. It is regarded as a news release, and even the local newspapers and monthly magazines in Japan have also reported on it. As a result, the company has achieved this goal in its advertising regional strategy: Taking Ryukyu as the bridgehead, so that people all over Japan know about the company. Point to point, advertising transactions are very obvious

"How to fight the marketing battle? Generally speaking, there are two kinds of play: frontal attack and side attack. When enterprises are not familiar with the battlefield and the mass base has not yet been established, it is a steady and feasible strategy to establish a solid base first and start from the side. "

Everyone clapped again, and Qiutong listened carefully, nodding and smiling.

"Mr. Qiu, how do you deal with the increasingly fierce newspaper war and the changing distribution market?"

Qiu Tong thought about it and said, "when a man was an official in Jingzhou, the tigers on the mountain often came out to eat people and livestock. The people asked the county magistrate to get rid of the hungry tiger. This man only issued an order to expel the tiger, which was carved on a high rock. Coincidentally, the tiger left Jingzhou for some reason, so he thought his order was effective.

"Soon, he was transferred to another place as an official. The people in this place are very strong and hard to govern. He thought that since the order engraved on Jingzhou rock could subdue the ferocious tiger, it could also pacify the literate people, so he sent someone to Jingzhou to trace the stone carving. As a result, not only did he not manage the place well, but he lost his official position because of improper management

"Many enterprises have a history of successful marketing, they rely on these methods to make huge profits. But when a new market appears in front of us, the environment has changed, the consumer psychology has changed, and the original successful method of the enterprise has made the enterprise a total failure. The enlightenment is: every enterprise has its own marketing mode, but when the market changes, enterprises should adjust their marketing strategies to adapt to the market. After all, the market is always right. "

The atmosphere of the meeting was very warm. Everyone asked questions in turn. Qiu Tong and I answered the questions calmly and calmly, almost using the same mode. Every time we answered a question, we would win warm applause.

Until 12 o'clock, the boss announced the end of the exchange activities, and everyone stopped asking questions.

After lunch, at Qiu Tong's request, the host arranged us to visit their distribution company. Accompanied by the other party's manager in charge and the manager of the distribution company, Qiu Tong and I visited their headquarters and several distribution stations in the urban area.

At the end of the afternoon, the host held a big thank-you dinner for us at Yalu River Hotel. The president personally presided over the dinner, accompanied by the leaders in charge and the heads of several business departments. The hospitable host toasted and encouraged me in turn, but Qiutong and I had to drink and return to each other.

After the banquet, Qiutong and I both drank a lot and had a strong taste of wine, but I haven't been confused yet. Look at Qiutong, too.

After the host left, Qiutong proposed to walk along the river and wake up. I readily agreed.

We walk by the Yalu River in the night.

The Yalu River in winter has changed the noisy summer, some lonely, some cold, some depression. The newly fallen snow has been swept clean. The wooden railings beside the river bend or bend, or stretch into the river or change into patterns.

There is a long section of road beside the river, which is made of wooden floor. When you step on it, it makes a "creak creak" sound. The empty riverside, with few people, is even more lonely. The trees along the river cover the unique depression of winter, which has already lost the vigor of spring, the warmth of summer and the implication of autumn.

And on this night, these trees, like my companion for a walk with Qiutong, appear in front of me every step of the way. Although silent, but full of enthusiasm. On Binjiang Road, it seems that there are fewer noisy cars in the past. Occasionally, there are few cars passing by, just like morning stars. Nevertheless, the banks of the Yalu River are still full of glamour.

The grand Yalu River Bridge beckons us from afar. The Yalu River Bridge forms a long and short parallel line with the broken bridge. With a constant attitude, it tells the people who come near it about the gunfire and gunsmoke recorded in history.

Today, the neon on the river bridge is flashing, and the red, blue and green beams are sprinkled on the quiet ice. Compared with the dark neighbors on the other side, it shows the prosperity and safety of the riverside.

We go up against the current, the Yalu River running under the thick ice on the right, and the high-rise buildings on the left. The night is very quiet, and we can't see a person far away.We stand at the last step beside the river bridge. The wind blows in winter night. The frozen Yalu River is smooth and gentle, quiet and peaceful. Across the bridge between China and North Korea, neon blinks more mysteriously. The flashing light shines on the long ice surface, changing into red, blue, yellow and green light and beautiful dreams.

I can't help but admire the beauty of the Yalu River. In front of her, I look so small and insignificant. Tonight, I appreciate the winter night of Yalu River for the first time. It's so charming.

"Tomorrow, I will go back and leave the Yalu River I can't bear to go... " Autumn Tong back to me, looking at the river, whispered a sentence.

"Remember the boats on the Yalu River?" I said.

"Well..." Qiutong didn't turn around.

"Last summer, you and I met for the first time on a cruise ship on the Yalu River." I said.

"Well..." Qiutong turns around slowly, looking at me with bright eyes.

"In the twinkling of an eye, it's a year and four months How time flies. " I said.

"Life is always full of opportunities and coincidences I thought I would never meet you again after that. I didn't expect I didn't expect... " Autumn Tong said, slightly issued a sigh.

"I didn't expect that we would come here again together." I said.

"Yes." Qiu Tong said, and slowly turned to look at the river, hands inserted in the coat pocket, temporarily silent.

I was silent, too.

Half a day later, I said: "Qiutong -"

"um..." Autumn Tung should be a, did not turn around.

"I want to tell you something."

"Well..." Qiutong still didn't move.

"I signed up." I said.

"Oh..." Qiu Tong turned around and looked at me: "what's your name on the Internet?"

"Yes."

"What? Interested again? " Qiu Tong looked at me: "is not unwilling to test it?"

I didn't say a word.

"What? Meet the registration requirements? Are you qualified to sign up? " Autumn Tung's voice with a little drunk, there is a bit of questioning tone.

I look at Qiu Tong, open mouth to speak, but stop.

"A fox's tail can't be hidden after all." Qiutong looked like she wanted to laugh but couldn't smile. She shook her body and said, "you Ike You Answer me Which university did you graduate from? "

"I I graduated from Zhejiang University. " I said, lowered his head, waiting for what I thought came from the autumn torrential rain.

For a long time, nothing happened.

I raised my head, looking at Qiutong, she is staring at me, maybe because of drinking wine, her eyes are very fearless.

"Sure enough As I expected Sure enough, you're not a high school graduate. " Qiu Tong said a word, suddenly snorted and laughed, and then paused: "Mr. Yi, you have a great ability to hide from the world I'm afraid if it wasn't for this exam, your little tail would not have been revealed. "

I grin, want to smile, but see autumn Tong severe eyes are staring at me, I did not dare to smile.

"You There must be a lot of things to hide from me. This time, you have to expose your true education background But, I know, it's just a small part of all your mysteries, you You're just showing the tip of the iceberg. "

Qiu Tong shook his head, stretched out his hand and stroked his hair, and continued to stare at me: "Dear Mr. Yi, I can ask you why. Why do you deliberately hide your true education background? You It's a habit to lie all day, you Would you like to tell the truth for once? I don't want to hear you squeeze toothpaste to get out. If you, Ike, treat me as a friend, then I want to hear it with great pleasure If you never regard me as a friend in your heart, then you can say nothing. "

Qiutong seems to be deliberately stimulating me.

I looked at Qiu Tong's more and more serious and deep expression, listening to her voice that seemed to have been suppressed for a long time, confused for a long time and urgent need to break out. My mind was churning fiercely, and I was struggling wildly in my heart.

I know that as soon as the fuse is lit, it can't be put out. As long as it starts to fall out, it can't cover up all the secrets. Each link is closely linked. As long as I tell the first link, the clever Qiu tong can immediately analyze the next link and associate it with more

Is it, in this cold winter night, I want to be stripped of autumn Tung body without whole skin? I want chiguoguo to stand naked in front of Qiutong and wait for her final judgment on me? I don't know why Qiutong wants to cross examine me so actively tonight. She doesn't like to inquire about other people's privacy. Is it because she drinks too much tonight? Has she endured to the limit? Did she begin to suspect that the dog shit in the air of Qingdao was also a guest?

Thinking like this, my heart was terrified and hesitated

Seeing that I stood still and didn't speak, Qiutong's bright eyes suddenly began to fade. Then she turned her eyes and said coldly: "ladies, dawdle, procrastinate, hesitate Love to say or not, don't force you I'm goingQiutong seems to be exciting me again.

With that, Qiutong turned and went down the steps. He walked very simply.

Seeing Qiutong leave me, it seems that she will never come back.

My heart was suddenly very painful when I was anesthetized by alcohol, and the pain was beyond my control

I suddenly called out impulsively: "Qiutong You Stop

Qiutong stopped and didn't turn around.

I finally made the final decision and walked slowly to Qiutong.