My beautiful female boss
Chapter 8
"You... What did you say?" Su Yun was stunned. After reacting, her pretty face suddenly turned crimson, and she was going to be angry. Indeed, as a high-ranking female manager, when did you think that you would be molested by the employees at the bottom?
Chu Nan thought he was too impulsive and reckless when he spoke. He quickly and embarrassingly explained, "what, I said casually. Don't take it seriously..."
"Seriously, seriously, do you think I dare not?"
Unexpectedly, the stubborn Su Yun held back her anger and said, "I su Yun is the manager of the company. Of course, I speak in good faith! If you really can do it and create huge profits for the company, why not kiss you? But then again, in case of failure, please leave Lanxiang advertising company immediately, and this month's salary will be your compensation for the company's reputation. Dare you? "
"What dare I do? A gentleman's word is irretrievable!" Chu Nan looked at Su Yun's beautiful face and suddenly felt that it was really fun to fight with such a charming female manager. In particular, he thought that if Su Yun really won the contract for a while, Su Yun's reaction and expression would be even worse.
It's fun to fight with the sky.
It's fun to fight with the ground.
It's fun to fight people.
Fighting with a beautiful boss is even more fun
Chu Nan, who was in a happy mood, crossed everyone's eyes with confidence and walked to the rostrum without stage fright!
"This guy is so confident. Did he really think of anything to plan?" Seeing Chu Nan's back, Su Yun's unexplained heart appears in a panic. If he really got the big contract, then
No, impossible, absolutely impossible! Su Yun's eyes gradually became firm again. She asked herself what a top student who graduated from a famous foreign university could not do. How could a domestic college graduate do it!
At this time, Zhou Yunshan ran over with an iron face and toward Su Yun's sidewalk, "manager Su, what's going on? What did you say? Why don't you stop the boy who doesn't know the greatness of heaven and earth? He really thought he was the Savior and could turn the tide! It's nonsense! His coming to power like this will only make the company lose face and make it worse! He... "
"Enough!" Su Yun gave him a cold stare and interrupted in a low voice, "director Zhou, do you think our Lanxiang advertising company is not ashamed enough? Since I've lost my face, I'm not afraid to lose it again. Chu Nan is an employee of our company. If he recklessly recommends himself and loses, he will be punished, but at this time, I can agree to let him have a try. "
Zhou Yunshan opened his mouth, but he couldn't say anything. He had to stare at Chu Nan's figure on the stage and stamp his feet angrily.
After Chu Nan took the stage, he was not in a hurry to give a speech first. Instead, he inserted the USB flash disk into the laptop next to the projector, opened his carefully made slide, and made a sound when a large toothpaste pattern was displayed on the big screen.
"As we all know, toothpaste is an essential commodity for daily life. In today's toothpaste market, the competition is extremely fierce and there are many brands. How can we attract customers' attention and buy the toothpaste produced by Yuntian toothpaste factory? I think in addition to making a fuss about the product quality of toothpaste itself, it is more important to rely on marketing to win the favor of customers. "
"Of course, marketing is not a simple word. Every toothpaste manufacturer wants to market, but how can it hit the hearts of the public and make people fully accept such marketing promotion, which requires good creativity brought by advertising. Before I explain my creativity, please allow me to analyze the two advertising cases that the leaders of the previous manufacturers think are good. "
"One is to advertise on the theme of environmental protection to attract customers. Then I would like to ask, in China, in addition to the elite who pay attention to environmental protection, how many people have the concept of environmental protection and are very interested in the theme of environmental protection? What people value most is the small things that are closely related to the lives of ordinary people, rather than the environmental protection of those tall people! "
Hearing Chu Nan's words on the stage, he attacked the environmental protection ideas put forward by peer advertising companies. Immediately there was a lot of discussion, and many people also made dissatisfied protests.
The old factory director on the stage had to pat the table and said, "please be quiet. It's not too late to let the planner finish talking before discussing."
As soon as the old factory director said something, the audience was finally quiet.
After looking around the stage, Chu Nan said confidently again, "in addition to the advertising creativity on environmental protection, there is also an advertising creativity focusing on health care. I won't say anything else. In recent years, health care products have been deeply hated by the people because of TV shopping, and the market has shrunk extremely. At this time, I still mention this creativity, Do you think the future is optimistic? "
Chu Nan's words hit the point. What he said this time even made many people feel suddenly enlightened.
Indeed, the theme of environmental protection is higher than the mainstream, and the theme of health care makes people not cold because of the bad reputation of health products. These two planning ideas are analyzed and looked at again, but they are really not good ideas.
"This guy... Didn't expect to have two brushes?" The famous employee of Lanxiang advertising company said in a surprised voice, "what he said seems very reasonable. Why didn't I think of it before?"
"You know shit! No matter how well he refutes, it's still useless if he doesn't have a good idea? " Zhou Kai stared and tasted something, "I see what flower heads that guy can make!"
Director Zhou Yunshan's face was a little dignified at this time, but Su Yunmei's eyes standing next to him showed a faint color of surprise. Yes, at this time, Chu Nan, who is standing on the podium talking and holding high spirited, is like a corporate moth who is timid and fooling around all day?
"In my eyes, if toothpaste wants to sell well, it must be grounded, and advertising promotion must be easy to understand, clear at a glance and direct to the hearts of the people! Therefore, the idea I planned for Yuntian toothpaste factory is to make people deeply understand the function and effect of this toothpaste and make them willing to spend money to buy it! "
Chu Nan said this. As soon as his finger pressed the computer button, four big characters appeared on the big screen, cold, hot, sour and sweet!
"As we all know, what are people's teeth most afraid of? What I fear most is these four reactions. Too cold food, too hot food, too sour food and too sweet food will cause excessive stimulation of teeth, thus damaging people's tooth health. This is the greatest role that toothpaste should play in protecting! Therefore, I create a concise and relevant advertising language in the four extreme environments of cold, hot, sour and sweet. That is, lengsuanling toothpaste is hot and cold, sour and sweet. You can eat it if you want! "
"Hot and cold, sour and sweet, eat if you want?" When the old factory director heard this, his eyes lit up and patted the table sidewalk, "wonderful, wonderful! In a simple and catchy sentence, the function of toothpaste to protect teeth is clearly stated, so that people can know at once that when using the toothpaste produced by our factory, they are not afraid of the four extreme foods, cold, hot, sour and sweet, damaging teeth. What a good idea, good idea! "
Chu Nan thought he was too impulsive and reckless when he spoke. He quickly and embarrassingly explained, "what, I said casually. Don't take it seriously..."
"Seriously, seriously, do you think I dare not?"
Unexpectedly, the stubborn Su Yun held back her anger and said, "I su Yun is the manager of the company. Of course, I speak in good faith! If you really can do it and create huge profits for the company, why not kiss you? But then again, in case of failure, please leave Lanxiang advertising company immediately, and this month's salary will be your compensation for the company's reputation. Dare you? "
"What dare I do? A gentleman's word is irretrievable!" Chu Nan looked at Su Yun's beautiful face and suddenly felt that it was really fun to fight with such a charming female manager. In particular, he thought that if Su Yun really won the contract for a while, Su Yun's reaction and expression would be even worse.
It's fun to fight with the sky.
It's fun to fight with the ground.
It's fun to fight people.
Fighting with a beautiful boss is even more fun
Chu Nan, who was in a happy mood, crossed everyone's eyes with confidence and walked to the rostrum without stage fright!
"This guy is so confident. Did he really think of anything to plan?" Seeing Chu Nan's back, Su Yun's unexplained heart appears in a panic. If he really got the big contract, then
No, impossible, absolutely impossible! Su Yun's eyes gradually became firm again. She asked herself what a top student who graduated from a famous foreign university could not do. How could a domestic college graduate do it!
At this time, Zhou Yunshan ran over with an iron face and toward Su Yun's sidewalk, "manager Su, what's going on? What did you say? Why don't you stop the boy who doesn't know the greatness of heaven and earth? He really thought he was the Savior and could turn the tide! It's nonsense! His coming to power like this will only make the company lose face and make it worse! He... "
"Enough!" Su Yun gave him a cold stare and interrupted in a low voice, "director Zhou, do you think our Lanxiang advertising company is not ashamed enough? Since I've lost my face, I'm not afraid to lose it again. Chu Nan is an employee of our company. If he recklessly recommends himself and loses, he will be punished, but at this time, I can agree to let him have a try. "
Zhou Yunshan opened his mouth, but he couldn't say anything. He had to stare at Chu Nan's figure on the stage and stamp his feet angrily.
After Chu Nan took the stage, he was not in a hurry to give a speech first. Instead, he inserted the USB flash disk into the laptop next to the projector, opened his carefully made slide, and made a sound when a large toothpaste pattern was displayed on the big screen.
"As we all know, toothpaste is an essential commodity for daily life. In today's toothpaste market, the competition is extremely fierce and there are many brands. How can we attract customers' attention and buy the toothpaste produced by Yuntian toothpaste factory? I think in addition to making a fuss about the product quality of toothpaste itself, it is more important to rely on marketing to win the favor of customers. "
"Of course, marketing is not a simple word. Every toothpaste manufacturer wants to market, but how can it hit the hearts of the public and make people fully accept such marketing promotion, which requires good creativity brought by advertising. Before I explain my creativity, please allow me to analyze the two advertising cases that the leaders of the previous manufacturers think are good. "
"One is to advertise on the theme of environmental protection to attract customers. Then I would like to ask, in China, in addition to the elite who pay attention to environmental protection, how many people have the concept of environmental protection and are very interested in the theme of environmental protection? What people value most is the small things that are closely related to the lives of ordinary people, rather than the environmental protection of those tall people! "
Hearing Chu Nan's words on the stage, he attacked the environmental protection ideas put forward by peer advertising companies. Immediately there was a lot of discussion, and many people also made dissatisfied protests.
The old factory director on the stage had to pat the table and said, "please be quiet. It's not too late to let the planner finish talking before discussing."
As soon as the old factory director said something, the audience was finally quiet.
After looking around the stage, Chu Nan said confidently again, "in addition to the advertising creativity on environmental protection, there is also an advertising creativity focusing on health care. I won't say anything else. In recent years, health care products have been deeply hated by the people because of TV shopping, and the market has shrunk extremely. At this time, I still mention this creativity, Do you think the future is optimistic? "
Chu Nan's words hit the point. What he said this time even made many people feel suddenly enlightened.
Indeed, the theme of environmental protection is higher than the mainstream, and the theme of health care makes people not cold because of the bad reputation of health products. These two planning ideas are analyzed and looked at again, but they are really not good ideas.
"This guy... Didn't expect to have two brushes?" The famous employee of Lanxiang advertising company said in a surprised voice, "what he said seems very reasonable. Why didn't I think of it before?"
"You know shit! No matter how well he refutes, it's still useless if he doesn't have a good idea? " Zhou Kai stared and tasted something, "I see what flower heads that guy can make!"
Director Zhou Yunshan's face was a little dignified at this time, but Su Yunmei's eyes standing next to him showed a faint color of surprise. Yes, at this time, Chu Nan, who is standing on the podium talking and holding high spirited, is like a corporate moth who is timid and fooling around all day?
"In my eyes, if toothpaste wants to sell well, it must be grounded, and advertising promotion must be easy to understand, clear at a glance and direct to the hearts of the people! Therefore, the idea I planned for Yuntian toothpaste factory is to make people deeply understand the function and effect of this toothpaste and make them willing to spend money to buy it! "
Chu Nan said this. As soon as his finger pressed the computer button, four big characters appeared on the big screen, cold, hot, sour and sweet!
"As we all know, what are people's teeth most afraid of? What I fear most is these four reactions. Too cold food, too hot food, too sour food and too sweet food will cause excessive stimulation of teeth, thus damaging people's tooth health. This is the greatest role that toothpaste should play in protecting! Therefore, I create a concise and relevant advertising language in the four extreme environments of cold, hot, sour and sweet. That is, lengsuanling toothpaste is hot and cold, sour and sweet. You can eat it if you want! "
"Hot and cold, sour and sweet, eat if you want?" When the old factory director heard this, his eyes lit up and patted the table sidewalk, "wonderful, wonderful! In a simple and catchy sentence, the function of toothpaste to protect teeth is clearly stated, so that people can know at once that when using the toothpaste produced by our factory, they are not afraid of the four extreme foods, cold, hot, sour and sweet, damaging teeth. What a good idea, good idea! "
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