Chu Nan, standing on the podium, looked at the representatives of large and small companies in the industry, and said, "you are all colleagues in the anti-virus software industry of China. You have been fighting in this industry for many years. In fact, this industry is the same as other software industries on the Internet. Although the Internet industry has developed rapidly with the popularity of computer networks in recent years, have you found that the Internet is chaotic, there is no unified standard and piracy is rife because of the imperfect laws and regulations and the rapid development of high and new technology, This has resulted in the situation of having to charge for self insurance. "

"Is the charging mode bad? To a certain extent, the software charging mode can not ensure the survival of the company. Can the charging mode be good? That's not necessarily true, because this model has its natural disadvantages, that is, it has more to defend the land but less to expand! "

"If you want to make a living, the charging model will allow software companies to survive, but if you want the Internet software industry to advance by leaps and bounds and expand territory, it will drag down your hind legs without any help. Imagine how many users are really willing to spend money on software on the network? And how many Internet users are there in China? "

"As far as I know, among all my colleagues here, Xingrui antivirus, a subsidiary of Yinshan group, earns the best income. Its paid members reach 3 million and its annual profit is 10 million. Perhaps in the charging mode, this scale is good, but we all know that the security guards of our company have tens of millions of users and tens of millions of installed capacity in just eight days! "

Hearing this, someone immediately disagreed, "don't confuse the public. Although they have only three million members, they are all charging users who can create profits, but the tens of millions of users of your security guard can't make you any profits. They are all free users. You have to paste money back to maintain the software. The two are not the same!"

"That is, people make money and you lose money. Doesn't this just show that the charging mode is correct?"

"What are you? When you are young and just enter the industry, you have to make a thorough innovation. Are you smart enough to treat others as fools?"

For a time, there were boos under the stage, and many people echoed and refuted Chu Nan's words.

Chu Chen sitting on the rostrum saw that Chu Nan had become the target of public criticism, and his face couldn't help showing some color. As long as Chu Nan loses face, of course he will be happy.

Facing the questions of the audience, Chu Nan didn't show an ugly or angry face. Instead, he smiled and said, "you only know the immediate interests, but you don't know the long-term calculation. Yes, charging software can really get immediate income, but what can the company develop with only a few million users and that scale? You know, anti-virus software is not a necessary product. Not only will the background operation consume a lot of memory computing resources, but even if such software is not installed, the system will break down. It's a big deal to reinstall it, which won't resonate. "

"Free security guards are different. They are not only free anti-virus, but also various practical gadgets and genuine software downloads. In this way, most users who are unwilling to spend money will be recruited to become users of anti-virus software, so that the installed capacity will be greatly increased!"

"Many people may disdain it. What's the use of installed capacity? No matter how many people install free software, the more they lose, the fool can do this, right? " Chu Nan said here with a smile, "I can tell you that in the Internet age, users are the king, data is the king and traffic is the king!"

"In the high-tech era that is about to enter, the Internet will become the most important link and will develop by leaps and bounds. In the near future, among Internet enterprises, who has the most users, who uses the most databases and who uses the most traffic, he is the Internet giant! "

"Why do you say that? It doesn't matter if you don't understand now, just because you didn't think of it. So I'm here today to tell you that the idea of charging in the past is right. The fault lies in the development of the times. We can no longer think about problems with old ideas, but should expand new ideas. Free is a new idea in the software industry! "

"I'm not here to smash the floor, nor to compete with you. I sincerely want to invite you to make a fortune with me and build a new Internet era!"

Chu Nan spoke impassively and continuously, "software free will indeed cause financial pressure in the early stage, but in the long run, as long as your software is good enough and the installed capacity increases rapidly, the profit is extremely easy!"

"Wow..." Chu Nan's words immediately shocked many people under the stage. They never thought that free software would make money, and their eyes showed disbelief.

"I know people don't believe it, so I'm prepared today." Chu Nan smiled and stretched out three fingers. "Let's take the security guard as an example. After a large number of users, this software has three big money making modes."

"First, having users means that security guards are well-known and absolutely famous. When a software has become a tool that everyone uses and knows, smart advertisers will flock to it, and advertising expenses occupy the first aspect of profits. Do you have any objection? "

Chu Nan said this, immediately let many people fall into meditation. They are the company's president or representative of the person in charge. They don't know the advertiser's mind. Why are there high and low prices in advertising? It's because of traffic and users.

You have tens of millions of users. When an advertisement is printed on the software, tens of millions of people will see it at the same time. However, if you have only a few million member users, the number of people who watch the advertisement will naturally shrink greatly.

Advertisers are not fools. No matter how good your software is and how many charging members there are, what they value is just how high the effect is after they invest in advertising!

Why is the advertising fee for a set of advertisements in China always so high? Because TV has the highest ratings, that is, the largest number of viewers. Therefore, Chu Nan's theory is undoubtedly tenable.

With such a thought, many company bosses immediately took Chu Nan seriously. However, more people still disagree. After all, the number of users has a long accumulation process, and if there are too many advertisements for anti-virus software, it will be disgusting. Therefore, it is difficult to support the hope of profit in the short term of free software.

"The second profit point is all kinds of gadgets. As we all know, the security guard is completely free, but don't forget that Tianxun technology has never said that gadgets will be free, but the current models are free. When more gadgets are added, they will choose some very practical ones to charge. "

Chu Nan's words suddenly brightened many people's eyes. Security guards don't charge. Do you charge for gadgets inside? Isn't that equal to installing you for free, and then making money with the gadgets inside?

What a move to attack the East and the West! Even Gu Mengmeng under the stage couldn't help admiring Chu Nan's strategy.

"The third and most important point is financing!" Chu Nan said seriously, "the user is God. The more God, the larger the scale of the company's software and the higher the financing evaluation. At that time, go to NASDAQ, an Internet professional stock market in the United States, and you will get huge money instantly!"

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