My beautiful female boss

Standing on the stage, facing the busy advertising colleagues in the conference room, Chu Nan breathed deeply. Finally, he set his eyes on the beautiful Su Yun not far away.

Su Yun felt his eyes, smiled happily and nodded slightly, as if cheering him with his eyes and smile.

With the help of a beloved woman, Chu Nan supported himself spiritually. Thoughts welled in his mind. When he clicked the mouse, the upper half of the projector was instantly covered with white, while the lower half turned black.

In the center of the white area, there is a sun, and in the center of the black area, there is a moon.

"Hello, everyone. I'm Chu Nan, an advertising planner of Lanxiang. Today, I want to show you the plan. It's a cold medicine newly developed by Maier group. It's also some special cold medicine. My idea is to call it day and night, abbreviated as white and black."

"As we all know, all cold medicines on the market today have only one effect to treat colds. Of course, the cold medicine of our Maier group is absolutely... No exception. "

"Ha ha......" Chu Nan's nonsense immediately aroused the atmosphere of the whole audience, making everyone curious about how this guy can tell new tricks about cold medicine.

"But I can tell you that the new cold medicine produced by Maier group is completely different from all cold medicines in the world. Why? Maybe everyone has read the information, so they know it very well, because this cold medicine is divided into two kinds of pills, one is white, which is suitable for taking during the day, and the other is black, which is suitable for taking at night. "

"Maybe ordinary people won't pay for this cold medicine at all, because in this fast-paced urban life, most people don't do nothing all day like rich local tyrants. Their time is so tight that they even have to squeeze out their sleep time. Therefore, the cold medicine that could be solved by taking one pill turns out to be divided into two. Isn't this nothing to find guilt and trouble? If you just look at the dazzling and completely incomprehensible principle introduction of this cold medicine, congratulations to Maier group. Their products are destined to have flat sales before they go on the market. "

Chu Nan's words impolitely pointed out the disadvantages of this new cold medicine, which also made the leaders and employees on the stage of Meier group frown and have some helplessness. Indeed, what he said is very reasonable and can't be refuted.

"The disadvantages of the new cold medicine do exist, so I ask you to advertise to minimize the disadvantages and highlight the characteristic advantages of its curative effect. I don't know what kind of creativity Lanxiang company can handle?" Mr. Yu said discontentedly at this time, "I spend money on advertising for sales, not for you to find weaknesses."

Chu Nan smiled at him, didn't reply, but directly said, "the disadvantages are the disadvantages. Even if the advertisement tries to escape, it can't escape. Only by turning the disadvantages into advantages, this is the necessity of real advertising!"

Turn disadvantages into advantages? This sentence makes many people whisper one after another. Basically, no one will believe it. How can such an obvious disadvantage be turned into an advantage even if it is difficult to cover up? It's impossible.

"Before talking about the core idea of my plan, I'd like to analyze the creativity of Kaisheng company. Kaisheng company's advertisers mainly play the family card and family card. They are vigorously promoting the effect advantages of new cold drugs, but there is no way to selectively ignore or deliberately ignore the cumbersome steps of taking drugs during the day and night, which may really play a role in concealing, However, as long as people buy and use it once, it's inconvenient or inconvenient. Even if the effect is good, it's not a panacea. Therefore, in terms of effect, there is not a big gap with other cold drugs. What reason do they have to choose to buy this cold medicine for the second time instead of buying other more convenient drugs? "

Speaking of this, Chu Nan sneered, "don't talk about feelings and feelings with the people. The people only recognize efficiency and death reason. Effective and convenient medicine is good medicine. Cold medicine with cumbersome and inconvenient steps and no outstanding effect will still be eliminated even if the feelings are sold enough. Therefore, the advertising plan of Kaisheng company looks very good, but it is actually useless. Gold and jade are exposed to the outside, and that's what they say. "

Kaisheng's advertising creativity has been belittled as worthless. Many people scoff at it and think it's too much.

But no one spoke at this time, because they all wanted to see how creative Lanxiang advertising was next!

"As the saying goes, everything is easy to drain but not easy to block. Since trouble and inconvenience are the disadvantages of this new cold medicine, we should meet the difficulties and turn these disadvantages into the advantages of this cold medicine!" Chu Nan said this, a mouse click, and soon a line of words appeared on the projector, "this is the core advertising word in our advertising planning case!"

"White plus black cold medicine, take white tablets during the day, don't sleep, take black tablets at night, sleep?" President Yu silently read this sentence on the projector, meditated after the meeting, and suddenly his eyes lit up!

"Good! This short advertising sentence is concise and clear. It also immediately turns the disadvantage of taking new cold medicine day and night into a feature! " I don't know who shouted so loudly under the stage, which immediately aroused the resonance of many people.

"Yes, that is to turn the disadvantages into characteristics, so that the new cold medicine can no longer be impeccable!" Chu Nan quoted the man's words and said confidently, "we all know that there is a common problem with colds, which makes people sleepy during the day, but coughing at night. If our new products take white tablets during the day, they won't make people sleepy when resisting the virus, and black tablets at night, they can make people sleep until dawn and cure the disease, People who catch a cold can be refreshed all day. For the vast majority of hard-working people, will they not like it? Will they not buy it? "

"Therefore, the advertising creativity of our company is to hit people's hearts with this advertising word, brainwash people, and cooperate with the image advertising picture to make people remember more deeply! Such advertising can move people's hearts and become popular, so that the image of new cold medicine is deeply rooted in everyone's heart, and will no longer feel that taking medicine during the day and night is a troublesome thing, but a great good thing to rely on! "

"Pa... Pa Pa!!" Mr. Yu of Meier group was almost the first to applaud, and then there was an extremely warm applause! No one is not deeply convinced by Chu Nan's amazing advertising plan!

This warm and extreme applause has explained everything. President Yu almost said with praise, "it's better to listen to your words than to read books for ten years. This idea should only exist in the sky. How many times can you smell it in the world! With the help of this advertising creativity, it is difficult to think about the sales of new cold drugs! Great, that's great. I've completely taken it! "

Chu Nan grinned and said that it was false not to be excited, but he didn't say he was very excited. After all, this white plus black advertisement is a classic medicine advertisement in a parallel world. If you don't beat the case, it's really a ghost!

"Manager Zhang, I would like to ask you why such a good advertisement can only be ranked last? Moreover, the planning case I saw last time was not so wonderful, and the advertising words in it were not like this? " In addition to his admiration, president Yu quickly pulled down his face, looked coldly at manager Zhang who was already sweating, "you are responsible for everything from submission to audit. Should you give me an explanation?"

"Poof!!" Manager Zhang almost turned pale and fell to the ground. He couldn't stand up anymore