My Cartoonist Strategy

April is quite special for Shen Xin.

This month, the third volume of "Y's" will be released, and whether Shen Xin can successfully make it into the top ten of the rookie list is also in this move.

Just a week before the third volume of "Y's" was released, "New World" also announced how to obtain radio dramas through official micro and Manjia.com.

There are 10 words in the first season of the radio drama.

On the back cover of the third volume of "Y's", there will be a scratch card.After scratching off, a line of signatures will appear.

Readers can use this feature code to go to Manjia's official website for unlimited listening.

It doesn’t matter if you don’t buy a separate book. After the release of “Y's” for a week, you will be able to open two episodes of radio dramas for free every week and provide downloads.

After five weeks, the radio drama "Y's" will be open to everyone for trial listening and downloading.

When the news came out, the "other sections" of Comic Network completely boiled.

"I have never seen this model before."

"If you buy the third volume of "Y's", it will be one month earlier than the average person, and try all the radio shows in advance."

"Is it really cost-effective?"

"Of course it's a bargain. If you don't have a radio show, don't you buy "Y's"?"

"Yes. If you only want to listen to radio dramas, you can wait slowly. Anyway, the time is not long, at most one month."

"Buy early and enjoy early, I will definitely grab the starter."

"You rob? I only want Teacher Shen's signature."

"You are not in the sea of ​​clouds, it is impossible to have a signature."

"Did you not watch the official micro of "New World"? This time, Mr. Shen did not sign a book sale, even in Yunhai, he could not get the signed version of "Y's" by Mr. Shen."

The reply on this floor is like a match, lighting all the floors.

"What's the matter of selling books without a signature?"

"That's right. Teacher Shen had signed books before."

"It must have been the magazine's fault. Teacher Shen spoke very well."

"This is the second-rate magazine, I hope that Mr. Shen will come to "Comic Future" quickly."

Just as netizens pointed their finger at "NewWorld" magazine, another post appeared on the page.

"Dispelling rumors, "Y's" still has a signed version, but the model has changed."

ID is the official account of "New World", and its credibility is higher than that of other posts.

Netizens interested in "Y's" click on this post again.

""Y's" is the signature comic of "New World", which not only has a large readership in Yunhai, but also has a certain reputation in China. Taking into account the needs of domestic readers, the magazine decided to Two thousand signed comics will be released this month, and interested readers can go to the official website of "New World" to snap up. At the same time, Yunhai City will no longer hold a signed book sale, hope Zhou Zhi.

Does this work?

Netizens saw this post and immediately started a discussion.

"Two thousand copies per month, will there be too few?"

"A lot more. The first two volumes of "Y's" signed a total of less than 4,000 copies, and this time, the third volume alone signed 6,000 copies."

"It's a lot. But if you can buy it, it's all luck."

"Haha... The'Kirin Arm', which has been aging for many years, finally has its place."

"Oh, who's not a child boy?"

"Upstairs has exposed its ingredients. However, Tong Zi Gong does not mean fast hands, which requires exercise."

"Upstairs is dirty."

"Where is it dirty? I mean playing the piano, what do you think it is?"

"I thought I also played the piano...haha.

...

The "other sections" of the Comics Forum have not been so lively for a long time.For a while, the popularity of the forum rose to the fifth place in the forum.But compared with "Comic Future", there is still a big gap.The main reason is because "Crime" is also on sale soon, and Iron Fan has published a large number of posts, focusing the attention of netizens on "Crime".

""Punishment" will be released on April 7 the second volume. At that time, major bookstores nationwide will be released at the same time. This sale will determine whether "Punishment" can enter the second stage of the "Rookie Award". Readers of "Punishment", as well as fans of Teacher Su and Leaping Teachers, must support "Punishment."

"Although a certain comic book is also sold with "Penalty", I don't believe that second-rate magazines will have excellent comics. This time, it is still a great victory for "Penalty."

"I have read that comic book, the actor is too ink-stained, and I can't say anything in one sentence. When I finally confessed, I fainted, it was really maddening. After I saw that single book, Never bought it again."

"Ah? This actor is too unreliable?"

"Indecisiveness... Why is the male character of this character?"

"Haha, the identity was exposed on the third floor. The episode you said is in the third volume, and it has not been published yet. You must have read it."

A funny avatar was immediately sent on the third floor.

"However, that comic is enough. I chose to release it on the same day as "Penalty." It is very bold. It's a real death."

"By April 7th, we must give it a try! Give the other party a look at the color."

...

"Crime" and "Y's" have not yet been released, and the gunpowder smell is already in the forum.

Other comics that were released on April 7th, especially the works that strived to win the Newcomer Award, also wanted to rub the heat, but were quickly suppressed.

As the popularity of "Y's" has risen, the sales of the first two volumes of single-copy books have also begun to rise. Although the range is not large, it is not easy for comics that have been sold for three or four months. Not posted.

It is estimated that after April 7, the first two books will still have good sales.

Shen Xin was also a little surprised by Song Tai's method, but after thinking a little, he immediately understood his intention.

Song Tai obviously cares about the release of the third volume of "Y's".

He is well aware that the third volume will determine to a large extent whether "Y's" has the opportunity to break into the top ten of the rookie sales list. At the same time, this is also the best opportunity for "New World" to turn over.

If you are lucky enough, "New World" may even have a chance to exceed one million in a single issue.

Therefore, the more "Y's" stays in the readers' view for a long time, the more helpful it is for the sales of "Y's", and "New World" may also use this trend to enter the domestic market.

But I have to say that the magazine has also taken a big risk for this promotion.

Everything is unknown about the effect of the radio drama. Even if the magazine received advertisements for the radio drama, it is still not enough. In addition, the magazine has put a lot of ads on "Y's" and cooperated with "Manjia.com". These are all Need a lot of financial support.Therefore, the magazine's publicity for "Y's" this time is definitely losing money.

However, once "Y's" starts, the sales of stand-alone books will definitely rise, and "New World" will also really enter the domestic comics market, and the advertising costs of radio dramas will also rise.The resulting benefits far exceed this investment.

In the final analysis, whether it can achieve the expected results will not be announced until April 7.