My Daughter Unplugged My Oxygen Tube
Chapter 79 Propaganda Ideas
Lin Chuan glanced at the cropped trousers and found that it was not made by the factory at all.
Not only are the fabrics poor, but the workmanship is also poor.
The trademark on the waistband of the trousers is also very eye-catching and reads 'Dream Shadow'.
"Where did you get it?" Lin Chuan put down his pants and asked indifferently.
"Wholesale market!"
Yu Meiling said angrily: "A wholesaler told me today that there are cheap cropped trousers for sale in the wholesale market, and these trousers only sell for 6 yuan.
And there are still a lot of people who are rushing to buy it. This is obviously learning our family's nine-point pants and using our publicity to make money. It's really hateful! "
Lin Chuan was rather calm.
Because it's normal.
Pants is a commodity, as long as a tailor can make it with a few glances.
Moreover, although their cropped trousers are of very good workmanship and fabrics, the retail price is 15 yuan a piece, which is a luxury for ordinary workers.
Cheaper than counterfeits with the same style.
No matter how good or bad it is, just wear it on your body.
The cropped trousers he designed were already very popular, and there would definitely be people who looked at him with jealousy.
These are acceptable.
What is unacceptable is that they even have to pass off trademarks.
That is to make his money and smear his face, this is absolutely unforgivable.
Thinking of this, Lin Chuan asked coldly, "Do you know where this fake factory is located?"
Yu Meiling took a sip of water and said, "I went to ask, and they said it was a man and a woman. They carried the goods to the wholesale market in the morning, and then distributed them to them for 4 yuan a piece, and the two left.
I don't know who they are at all, and it is certain that they will go to the wholesale market! "
Lin Chuan immediately had an idea.
He immediately called Xi Xiaolei to the office and smiled indifferently: "Xiaolei, you go to the TV station, we will make an advertisement, but the content of the advertisement is up to us.
You just let them come with the camera, and leave the rest to us! "
Xi Xiaolei blinked her big budding eyes, nodded and said, "I know people on TV, just give them a call!"
At that time, the concept of so-called creative advertising had not yet appeared.
Advertisements on TV are usually text and pictures.
Few bright advertising creative.
And the most popular in that era was the creative advertisement of the character of the Yanwu tape recorder.
It can be said that it is a fire all over the country.
At that time, watching advertisements was a kind of entertainment, and after each advertisement, I had to discuss it.
In places like Hui City, TV commercials are not so high-end.
Therefore, Lin Chuan wants to create a higher-end and more popular advertisement.
Also take this opportunity to officially build Mengying fashion brand into a real luxury, well-known brand.
Soon, the people from the TV station came.
Xi Xiaolei's face is still good, even Tong Miaoxuan, the manager of the advertising department of the TV station, came in person.
After introducing each other, Lin Chuan realized that Tong Miaoxuan and Xi Xiaolei are old classmates and good friends.
Tong Miaoxuan is a straight and enthusiastic woman. After greeting, she laughed loudly: "Xiaolei asked me to come, then I will definitely come, everyone is not an outsider!"
Lin Chuan laughed and said, "Then let's talk about advertising first. This time I want to shoot a video advertisement, and I have already thought about the content. I will let Xi Xiaolei be the actor!"
This made Xi Xiaolei a little flattered, and her heart skipped a beat.
In this era, everyone wants to be on TV, but not everyone can.
Tong Miaoxuan smiled and said, "Oh, are you trying to make my Xiaolei a star? Xiaolei, sign me now!"
Xi Xiaolei blushed and said with a heartbeat: "You should have a formal shape soon, and talk about the advertisement!"
She also wanted to know Lin Chuan's advertising ideas.
Because the things in Lin Chuan's mind are always novel, peculiar, and advanced.
Lin Chuan did not disappoint her either, and immediately took out the straw paper and said while drawing: "The content of the advertisement is that Xi Xiaolei first wore the work clothes we made and worked hard in the office.
The busy figure, the picture should not be too bright, slightly darker, try to make the audience feel depressed, and then the scene changes to the beach by the sea,
Xi Xiaolei was wearing our cropped trousers, walking barefoot on the beach, her eyes should be gentle and firm, and there was a voiceover in the advertisement before and after,
I have been persevering in my efforts to redeem my dark self in the past. After thousands of lights and shadows, love is endless! "
The voice fell, and the office was silent.
Everyone seems to be immersed in the wonderful picture, especially the artistic conception of the advertisement.
Xi Xiaolei seemed to see the real Lin Chuan from this advertisement.
Isn't this sentence exactly his own state of mind?
And Tong Miaoxuan even applauded Lin Chuan.
He said with great admiration: "Boss Lin, you are really talented, this advertisement is like a poem, and no one has ever tried such an advertisement.
After the filming is finished, the broadcast will be popular all over the country! "
Lin Chuan said thank you, and in the face of such compliments, he was still very indifferent.
"After the advertisement, add our trademark feature, as well as the phone number and address of our factory, and the broadcast method of the advertisement. It is broadcast 5 times a day, and it is broadcast once before the 6 o'clock program preview.
It will be broadcast once before seven o'clock, once before the two-episode TV series, and once after the TV series. I will buy out these commercials for two years. What do you think? "
Tong Miaoxuan was a little surprised.
After graduation, she entered the advertising department of the TV station. In the past few years, she has been in the advertising business, and she can't make much money at all.
I never thought that commercials could be broadcast like this.
These periods mentioned by Lin Chuan are basically the periods when all eyes are gathered.
Of course, Lin Chuan also thought about inserting commercials in the middle of TV series, but this era does not allow it.
After all, there are plenty of ad slots now, so there's no need to do that.
Tong Miaoxuan immediately called Taili and asked for the price.
At that time, the advertising price was also calculated by the second, and the 5-second advertisement was 50 yuan.
Lin Chuan's advertisement is 30 seconds long, 300 yuan, and broadcast 5 times a day, that is 1,500 yuan, and a year is 547,500 yuan.
The price is arguably extremely expensive, and it has never been advertised like this before.
Since he is Tong Miaoxuan's friend, he decided to give Lin Chuan a discount, 300,000 yuan a year, and give him all these advertising slots.
Lin Chuan didn't say a word, and immediately wrote a check for 320,000 yuan.
300,000 is used to buy time slots, and 20,000 is used to shoot and produce advertisements.
After the contract was signed, Lin Chuan said with satisfaction: "Miao Xuan, I have a favor for you to help me. Do you know anyone from the News Department?"
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