My Galaxy Technology

How are the orders this month?

On the other side, Yang Bingbing, the director of Oulai Beauty Cosmetics Company in charge of the company's sales business, was asking about this month's sales data.

It's the same as last month...

Just as the subordinate was about to report the results, the computer in the office responsible for monitoring key data suddenly issued an alarm, One of your key customers has canceled a long-term order!

The subordinate was immediately stunned. When he reacted, his expression immediately changed, and he quickly stepped forward to check the specific situation.

Then, she saw a bad message. A beautiful anchor named Sima Yan with more than one million fans canceled a long-term order on their official website.

how so?

The subordinate murmured to himself, having a bad feeling in his heart.

what's the situation?

Yang Bingbing asked with a frown.

The subordinate quickly turned around, walked up to her and told her the information.

Sima Yan?

Yang Bingbing was impressed by the name and immediately ordered: Contact the other party immediately to find out the reason for canceling the order with us. If it is because of unhappy cooperation or quality problems with the product, we can discuss it.

With short videos in full swing, live streaming has become an important channel for many merchants to actively expand.

Among them, the anchor who brings the goods is the key.

Look at those leading anchors. Just because they have caught the wind and stood at the top, they have great energy. A single live broadcast can sell dozens or even tens of billions of sales. This was unimaginable in the past. .

The amount of goods sold by one anchor in one live broadcast exceeds the annual sales of many listed companies.

Although Oulai is a world-class beauty brand, it must abide by the market rules in China.

Therefore, Ou Lai attaches great importance to the anchors.

Sima Yan is not a top anchor, but he is also an anchor with more than one million fans. He is an upper-middle-level anchor in the country, and is naturally Oulai's focus and cooperative customer.

Sima Yan uses their beauty products, and the consumers she influences are naturally inclined to use their beauty products.

And Sima Yan himself is indeed a loyal user of their store. He regularly purchases tens of thousands of beauty products worth tens of thousands of dollars every month. He has always turned on the automatic renewal setting.

Now, such an important customer suddenly cancels an order that was originally unshakable. There must be something unexpected, and it must be clarified.

Okay, I'll contact you right away.

The subordinate responded quickly, and then went down to contact Sima Yan to directly ask the reason.

Sima Yan is no exception to Ou Lai's calls. She has also done several live broadcasts for Ou Lai to bring goods.

Sima Yan answered Oulai readily: ...It's not that I don't believe in Oulai. Oulai is a big brand with many users at home and abroad. I can trust it, but I have a better choice now, so I canceled it. Your order...

It has nothing to do with cooperation, or any other reason...

No need, I think clearly, we will cooperate again if we have the opportunity in the future.

All, all, all~

Listening to the busy signal on the phone, Yang Bingbing's subordinates were still a little distracted.

After a long time, she collected some information and then came back to Yang Bingbing with an extremely solemn expression to report the results to her.

What?

Yang Bingbing exclaimed and couldn't help but stood up from her seat.

Yang Bingbing thought about many possibilities, and also thought that Sima Yan was snatched away by other brands, but the possibility was extremely small.

The reason is also simple. If you are used to a certain beauty brand, your body and mind will adapt to that brand. Once you change it, problems will basically occur. Especially physical problems, various allergies and sequelae cropped up.

Unexpectedly, the less likely choice turned out to be the real reason.

Yang Bingbing's expression quickly became serious: Which brand is it?

Oulai can accept the loss of a customer like Sima Yan, but it cannot accept being surpassed by other brands.

The subordinate replied: It is a new magical beauty brand that has appeared on the market in the past two days.

Amazing? You're quite capable. You advertise everywhere, and now you're recruiting anchors. It seems like you've done enough preliminary work.

Yang Bing smiled coldly, her whole state immediately relaxed, and then she sat back down again.

She has also heard of the brand Magic.

Although she had someone investigate and found out that it was a new company registered in Nanjiang Province, she could not find out anything else. So for this brand, she thinks it is very likely that it is really a new brand, a crossover.

As for who came from across the border, Yang Bingbing didn't think it was important.

In the beauty industry, new brands appear every year. They all come and go, and many of them are well-capitalized.

However, its prosperity is also rapid, and its demise is also sudden!

The brand that was extremely popular back then became a national Internet celebrity, but after a month or two, it immediately became a dog. In another six months or a year, I don’t know where I will die.

The ones that really stand firm have always been foreign brands like these. They have a history of more than 100 years and have gone through many changes.

Therefore, Yang Bingbing does not think that these emerging companies in China are a big threat, but thinks they are a bit funny.

Yes, they must have been planning this for a long time.

The subordinate agreed, and then asked: Mr. Yang, do we need to buy some and study it?

Yang Bingbing said: No need, this kind of...

Before she finished speaking, she changed her focus and said instead: You can arrange it.

The subordinate was obviously stunned for a moment, but he quickly responded and then went down to make arrangements.

“If I don’t do it, it’s my problem, but if I do it, it’s not my problem.”

After her subordinates left, Yang Bingbing murmured to herself and then went to do other things. This issue did not deserve her too much attention.

In the following week, Yang Bingbing did not hear any reports about magical beauty. She only saw advertisements on major media platforms and placements in various variety shows.

Yang Bingbing didn't take it seriously and didn't think much about it.

It wasn't until the seventh day that she received another report from her subordinates.

Mr. Yang, this is the analysis report of Miracle Beauty Products, as well as the sales data survey for this week. Please review it.

The subordinate handed her two pieces of information with a serious expression.

Seeing her subordinates wanting to see her but not daring to look, Yang Bingbing felt a sudden shock in her heart. She immediately reached out to take the information and read it.

The first thing she looked at was the sales data survey information, which showed the company's data through major sales platforms, plus surveys of some offline sales points, and the results of a comprehensive evaluation. The results show that in exactly one week since the magical beauty product went on sale, more than one million units have been sold!

One million? The data is so good?

Yang Bingbing's expression changed.

Looking at the changes in data, sales were very mediocre in the first five days, with a total of less than 100,000 units. However, starting from the sixth day, the data began to surge, with daily sales exceeding 100,000 units, and daily sales exceeding 600,000 units on the seventh day!

Yang Bingbing's face turned completely dark.