, after seeing the public tumor targets, the company's working capital was invested in research and development
There are also many small pharmaceutical companies here.
As long as they can succeed, it doesn't matter even if the funds are exhausted. At that time, the bank will be willing to pay them for the goods, and many top pharmaceutical companies are willing to pay them.
investment.
There are also some small pharmaceutical companies with insufficient funds, and they have chosen a few to join forces for research and development.
As long as a drug can be successful, they can earn several times the profits back.
When Fu Gao saw the news, he said to Xiao Wang: "It seems that many pharmaceutical companies will be eliminated this time.
In fact, it is too easy for him to eliminate those small pharmaceutical companies, especially the small pharmaceutical companies that do new drug research and development. Those basically rely on one drug to survive.
If you need targeted research and development, you can kill them,
Lu Fugao has never done this before. He only targets those top big pharmaceutical companies, and small pharmaceutical companies have no threat to him at all.
Now Roche and other companies are doing this, and they want to join forces with more pharmaceutical companies to deal with Fu Liang. If they win, those small pharmaceutical companies will not be able to get ahead.
If they lose, those small pharmaceutical companies with insufficient funds will die.
Those small pharmaceutical companies were also grateful for the tumor targets announced by Roche and others, but they were regarded as cannon fodder.
That being the case, Fu Liang didn't mind adding another fire.
"Xiao Wang, inform Johnson & Johnson that all tumor treatments,
, a cure for cancer,-
No box can sell for more than $[-]
"For drugs that need to be taken for a long time, such as antihypertensive drugs, hypoglycemic drugs, etc., the price should be reduced again, this is my decision, whether Johnson & Johnson follows them
Thing.
Xiao Wang nodded and immediately went out to inform.
A day later, Fu Liang and Johnson & Johnson jointly announced that there should be a standard for global drug pricing.
The standard of the first step is that all special pain medicines should not exceed [-] US dollars a box.
A month's supply should not exceed fifteen dollars.
For long-term use such as antihypertensive drugs, hypoglycemic drugs,
After the news was announced, many pharmaceutical companies wanted to scold people.
Fu Liang is digging their way back.
Like some of the quick-acting antihypertensive drugs they developed before, the average monthly dosage is about thirty dollars, an average of one dollar a day, and the antihypertensive drugs are also poor.
This price can not only ensure that they have a good profit, and consumers can afford it. 3.2
But Fu Liang suddenly cut the price in half, which instantly made their profits extremely small.
The labor costs of those big pharmaceutical companies,
higher than that of many small pharmaceutical companies.
If a best-selling drug suddenly loses its profit, it will have a very big impact on them.
Before Fu Liang developed antihypertensive drugs and hypoglycemic drugs, they were actually ready to sell them at high prices.
There are also special drugs for the treatment of cancer. It is even more difficult to reduce so much.
Their R&D cost is much higher than that of Fu Liang. If it is sold at this price, I don’t know how many years it will take to really start to make a profit.
Maybe it can't be done during the special protection period, so Huai will develop a hammer!
If Fu Gao does this, the industry will be reshuffled.
PS: Ask for flowers, ask for evaluation, ask for automatic subscription!!!
Chapter [-]: Industry reshuffle, target half of the market share!
In fact, Fu Liang didn't want to start a price war, because he didn't need it.
The price war is to grab market share through low selling prices, and it is also reducing the profit margin of your own business.
Originally, the market size was one trillion US dollars. After you launched the price war, it became seven hundred billion US dollars.
Equivalent to a shrinking market
Although your share has increased from [-] percent to [-] percent, you actually make less money
Unless you can improve more, you can make more money.
Therefore, ordinary enterprises are reluctant to launch a price war, which is the last means of competition.
Especially companies in developed regions have a tacit understanding that they can increase advertising investment and increase investment in other aspects, but they must ensure that drug prices do not drop.
Low, so as to ensure high profit margins, to ensure that the market will not shrink.
If anyone shrinks the market, it becomes the public enemy of the industry.
But Fu Liang was already a public enemy of the industry, and those companies have been trying to target him. Does he still hold more grudges?
In fact, his drugs are not worried about selling, and the sales are also very good, and the market share is rising steadily. This year, it is a certainty that he will become the world's No. 11 pharmaceutical company.
Thing.
Not only sales first, profits will also be far ahead.
Of course, the profit is not disclosed to the public, no one knows how much he made
So he doesn't need to snatch the market by lowering the price, the efficacy is here,
Now Xinming Pharmaceutical is also the world's No. [-] pharmaceutical brand.
, How many people are willing to choose Xinming Pharmaceutical when they buy medicine.
Even if many are still in the process of clinical phase IV, they don't care.
But Fu Liang wants to eliminate some pharmaceutical companies, but the current drugs are not enough.
After all, there are too many diseases in the world, and many pharmaceutical companies still have some of their own patented drugs, which can still make a lot of money.
Therefore, Fu Liang chose to formulate drug price standards to limit the development of those pharmaceutical companies.
In fact, in many industries around the world, there have been price wars, home appliances, electronic products, clothing, daily chemicals, automobiles, etc., all companies rely on price
War, grabbed a piece of the market, and developed.
But in the pharmaceutical industry, it has never happened.
Because the pharmaceutical industry is an industry that requires technological innovation, as long as you have new drugs with better efficacy, you can naturally occupy a market share
There is no need to cut prices to grab the market, that's what generic drug companies do
The combined profits of the top [-] generic drug companies in the world are not as good as those of the top three companies making new drugs.
Fu Liang set prices for new drugs, which gave many pharmaceutical companies a head-on blow.
And this matter, of course, has the support of many people.
Fu Liang looked at the voices of the people on the Internet with a faint smile on his lips. It was useless for those pharmaceutical companies to object to this matter, and even they could not use the political axe.
Section to impose sanctions!
For most people, the cheaper the medicine, the better. After all, who can guarantee not to get sick?
In the past, many people said they couldn't afford to get sick, just because one fell ill, it cost a lot of money.
There are even some who know that the disease can be cured,
, the probability of cure is also very high, but choose to give up.
It is because he knows that to cure this disease, it will take a lot of money
The money that many people have sown in their lifetime may be spent in one illness.
not even enough
In the movie "I'm not the God of Medicine", many lines are very moving.
There is only one disease in the world, and that is poverty.
In order to buy medicine, the house is gone, and the family is also dragged down.
He just wanted to live.
This bloody fact is revealed here. There will be many people who have struggled for a lifetime, but they will return to poverty due to illness!
From the standpoint of pharmaceutical companies, they seem to be right.
They are a business, and the purpose of the business is to make money. What kind of business do they do if they don’t want to make money?
It is also because of the interest-driven that more people will invest in the field of drug research and development, and more new specific drugs will appear, solving one by one.
A disease formerly known as terminal illness.
No rich man can stand it if he loses money for every drug he sells.
You can look at Asan, which claims to be free medical care for all, and the pharmaceutical industry claims to be the third in the world, but the health rating is the last in the world, and there will still be many.
People die.
So when pharmaceutical companies take the initiative to cut prices, all the people will support them, even those rich, unless they also make pharmaceuticals.
So now in addition to people in the pharmaceutical industry who are scolding Fu Liang, there are many people on the Internet supporting Fu Liang, and many others are criticizing other pharmaceutical companies.
At the headquarters of the Roche Group, the directors sat together in exasperation. They couldn't figure out why Fu Liang did this.
"Who can tell me what Fu Liang is thinking? He already has the largest market share, so is he going to kill us all?"
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