My Medication Side Effects Are Too Popular

Even when many companies advertise drugs, they must add the brand of the company to shape the brand image and enhance the brand value.

Brand is very important to an enterprise. A good brand can promote the sales of its other products,

For example, in many car companies, people don’t know the model, but they know the brand, and after looking at the brand, they think the car is good or bad.

The value of some businesses alone can exceed [-] billion US dollars.

After Xiao Wang went out, Fu Liangxin said that fortunately he had asked Li Xiner what to do.

, otherwise he didn't think of this way

Three days later, Shiyitang started advertising in many European and American countries.

This time, the advertising is very strong, and it requires a short-term intensive bombardment. It is best to let people know that World Medical is in charge of this product within three months or even a month.

A brand, remember that LOGO!

-Some people see World Medical Hall's advertisements, and some are inexplicable.

What is this advertisement? It only advertises a century-old pharmaceutical company, and then no product is advertised. This is also called advertising?

But the density of the launch is very high, and many people are on the street

You can see it on TV and the Internet.

-Some people went to the pharmacy and saw the advertisement of Shiyitang at the door of the pharmacy.

At this time, some people on the Internet said that Shiyitang was Fu Liang's brand of proprietary Chinese medicines.

This time.Raise World Medical Hall's popularity again

Many pharmaceutical companies in Europe and the United States are desperately blocking the sales of proprietary Chinese medicines there, even at the expense of lowering the prices of some of their own patented medicines.

Originally, the effect was good. After all, the recognition of Chinese patent medicines in Europe and the United States has not been very high, and many people even think that Chinese patent medicines are similar to African witch doctors.

They can't figure out why some grass roots and branches can be mixed together to cure diseases?

But after the World Medical Hall advertisement sat up, they found that they couldn't stop it.

Although there are not many types of medicines in Shiyitang at present, many people have paid attention to traditional Chinese medicine.

More people are interested in knowing that Shiyitang is Fu Liang's proprietary Chinese medicine company.

Since Fu Gao believes that Chinese patent medicine is good, then Chinese patent medicine must have merit.

Yingxiangxiaqi water, Ma Yinglong hemorrhoids, wind oil essence, etc., more and more

Plus many netizens spontaneously Amway some proprietary Chinese medicines,

such as Liuwei Dihuang Wan,

People began to recognize Chinese medicine.

Maybe they don't recognize all Chinese medicines, but they also begin to think that some Chinese patent medicines can really cure diseases, and the effect is still very good

In the areas where Chinese patent medicine has defeated sheep, the name started by the advertisement of Shiyitang has finally been gradually accepted.

Chapter [-]: Raiders of European and American markets

Don't look at the number of people in the East, but the drug market in Europe and the United States is much larger than that in the East, because the economic conditions there are better, and they are more willing to spend money.

Moreover, many young people in Europe and the United States are more promiscuous, and often see short stories about the death of European and American people on the Internet.

With that frequency of death, can we not go to the doctor?

Even if you don't go to the doctor, you have to keep medicines at home.

Many family doctors in Europe and the United States, like the rural health clinics in the East, prescribe a few pills for you when they see a patient.

For example, a bottle of [-] capsules sells for $[-], and they prescribe five capsules for you and sell you $[-].

The doctor made several times the profit when he changed hands, and the patient also felt that it was a good deal. After all, it was useless for him to buy [-] capsules.

Many medicines are just like this, and there is a tacit understanding between them and doctors.

They can't give doctors red envelopes or anything, so many doctors will be checked when they file their taxes.

But you can organize some seminars and other activities, and let doctors travel with pay.

Someone once said that if you have an emergency on the beach in Hawaii, you only need to shout, and many medical experts will stand up

Of course, there's still a charge after the fact, and it's extremely expensive because those doctors' vacation overtime is calculated.

In Europe and the United States, although doctors are strictly controlled, there are also many loopholes.

Many non-prescription drugs in Europe and the United States have stricter audits. The reason they give is that it is safer for patients and protects everyone.

But in fact, doctors just hope to prescribe more medicines through their own hands, so as to earn more wages.

A family doctor sounds great, but which family doctor can be a general practitioner?

In the medical profession, omnipotence means omnipotence, and nothing stands out.

So those family doctors are best at prescribing medicines!

Many pharmaceutical companies in Europe and the United States will have a good relationship with doctors, even more close than the Eastern side, because they rely on doctors to sell medicines.

Or sell the medicine to the doctor, and then the doctor sells it to the patient, and makes a profit by the way,

When some people found that the Chinese patent medicines bought in pharmacies seemed to have good effects and were not expensive, many families also began to consider whether they should

Add some proprietary Chinese medicines to your family medicine cabinet?

I heard that many Chinese patent medicines have no contraindications, do not need to avoid alcohol, and are not afraid of allergies.

Do you need more alcohol to make yourself happy when you are sick?At this time, I have to avoid alcohol, which is too miserable.

And Fu Gao's sales company has also begun to publicize those family doctors.

After all, many medicines are commonly used medicines, and family doctors can sell the most, even better than pharmacies.

Many pharmaceutical companies in Europe and the United States have also begun to increase their public relations efforts, but they can't let family doctors sell more proprietary Chinese medicines.

Was hit hard.

All products are the same, no matter how good your advertising is, no matter how good the product effect is, if the retail channel is not good, especially the terminal retail is not good, then

Just right"

Xiao Wang knocked on the door and came in: "Boss, our family doctors and private clinics in Europe and the United States have public relations, and the initial results are ok.

'Many doctors are willing to buy some proprietary Chinese medicines that we represent, but they prefer the Shiyitang brand and are not interested in other brands.

Xiao Wang thinks it's nothing, anyway, they don't make any money as agents of other proprietary Chinese medicines, as long as Shiyitang can sell them

Now that the sales channels are opened, it will be easy to sell new drugs in the future.

Fu Liang frowned slightly: "I didn't talk to them, if you don't sell other proprietary Chinese medicines, you won't be allowed to sell Xinming Pharmaceutical's medicines?!

He didn't believe it anymore. Bundled sales couldn't handle those doctors?

Xiao Wang was taken aback: "Boss, you can't do this. If you are suspected of monopoly, you will be punished severely.

, our profits are gone, didn't we give all the money to the political axe of those countries to earn it?

"Although I can get the channel, but after the heavy penalty,

I worked hard for a long time, but I didn't make any money. That's a big loss.

Just like when Microsoft used the market share of the operating system to forcibly bundle and sell their IE browser, IE became the market leader.

But after being sued, he was fined a lot, and then ordered to unbundle, otherwise the sales of Microsoft's products would be banned.

The end result is clear to everyone.

, How many people use IE browser?

In this way, you are drinking flames to quench your thirst

How many people are now waiting for Fu Liang to make mistakes, especially some pharmaceutical companies.

-Once Fu Liang did this, they would have reason to attack Fu Liang, and the fines were all light.

ask for flowers

In the event that Fu Liang's medicines are banned from being sold in certain countries, then those countries can use the reasons the people need to learn from Asan and have a good time.

Compulsory patent licensing, then the special medicine developed by P Fu Liang can be completely ignored.

"Boss, in fact, we only need to sell well in our own company's medicines. How about the development of other companies?"

"As a proxy for their drugs, the company does not make any money, and the profit margin is close to zero. You have already helped those pharmaceutical companies enough. At this time, with Shiyitang as the leader,

Other companies can keep up with their own abilities.

"If they can't keep up, then they deserve to be eliminated from the market! Anyway, there are so many companies in the East that make proprietary Chinese medicines, and there are always a few that can develop.

Fu Liang raised his head: "Who said that I have been helping them voluntarily? When will we be able to revitalize the Chinese patent medicine market only by relying on our family?

"Only when the scale is formed can we seize the market. What we seize is the market of other pharmaceutical companies.

'I just want to use Chinese patent medicine to attack the market of Western pharmaceutical companies, and then spend ten years to completely change everyone's concept of Chinese patent medicine.

, [-]% will be ours, because only we have new medicines.

"Xiao Wang, I know you didn't learn business management either, but you should learn these too.

Xiao Wang can't always be an assistant. In the future, Fu Liang is planning to train him to be an executive. He doesn't know how to manage it.

"Oh, I see, boss." Xiao Wang also knew that Fu Liang was nurturing him, and he was also studying hard, but it was a pity that there was a lack of learning objects.

"Boss, there is one more thing, you want to accelerate the launch of new Chinese patent medicines now, right? After so many years, are you the one who is most of the special medicines?

Developed

"Let's not talk about market monopoly, many pharmaceutical companies can wait for our patent protection period to expire before imitating production.