Fu Liang raised his eyebrows: "I thought it was such a big deal. Isn't it just to increase sales by [-] billion US dollars? There are two major products missing, right?
Tell me, what are the best-selling cosmetics in the world right now, can I just develop two more for you?
"Nursing products, the market for nursing products is the largest, followed by make-up." Yu Xiner said quickly-
, after all, there is more money to be made there.
"Forget it, delay your research and development of new special medicines,
Fu Liang smiled: "Why, do you have low profits here? Although Xinmei Cosmetics' sales last year were less than [-] billion US dollars, compared with some of the previous cosmetics
There is a big gap between giants.
"But compared to profit, the gap is not that big, right?"
Li Xin'er laughed when she heard this: "It's not that the gap is not that big, but we earn more!"
"L'Oréal's net profit last year was just over US$[-] billion, while our net profit should be over US$[-] billion. Mainly due to the high cost of sales, so
Profits will be much lower
Although Xinmei Cosmetics is not the cosmetics company with the highest sales in the world, and it is not even among the top ten, it has the highest profit, surpassing Olle
Ya, Chanel and many other international senior brands.
Oupingya is the only cosmetics company with a market share of more than [-]% in the world, which is also the goal that Li Xiner wants to overtake
"Okay, then skin care products,
, tell me which types of skin care products under L'Oreal sell the best, and I will develop them.
Such as hand cream, eye cream, face cream, moisturizing, anti-wrinkle and other products, all belong to skin care products.
Lipstick, eye shadow, foundation, etc. belong to makeup.
Li Xiner said that what the company lacks the most are moisturizing products, anti-wrinkle products and easy-to-use lip 530 cream, which is also the best-selling product category in the cosmetics market
After Fu Liang wrote it down, he began to recall in his mind which of the prescriptions he had checked before was suitable for use as a cosmetic.
The general use time is about one month, and the long one is only two months.
, then no need
Cosmetics are different from medicines. The medicines developed by Fu Liang before,
Therefore, some trace toxins that can be metabolized normally by the human body are not important.
But if it is cosmetics, it needs to be used for a long time, and even many people will use it for decades.
At this time, if there is a little accumulation, the cells of the human body will become diseased,
: Then it's a failure
This is why many cosmetic companies are constantly upgrading their formulas.
On the one hand, it is to reduce the constant intake of similar products,
Also can
Make more money.
In the cosmetics market, new products from big companies are always more acceptable to consumers, even if the price is higher
He remembered that he had seen similar prescriptions before, and he deliberately kept them in a separate folder, but he forgot about it later.
Looking back, since Li Xiner wants to make Xinmei Cosmetics the first in the industry,
Then he will help Li Xiner to fulfill this dream!
PS: Ask for flowers, ask for evaluation, ask for automatic subscription!!
Chapter Three Hundred and Twelve: Our No. [-] Status in the Industry Will Be Guaranteed
At the headquarter of Depinya, several staff members and the brand director are all sitting in the conference room, discussing the business plan for this year.
The company's director and CEO Jane Paul reported the company's financial situation last year.
"Ladies and gentlemen, last year our sales exceeded [-] billion euros, and our net profit exceeded [-]%, which is close to [-] billion euros, according to the exchange rate
About [-] billion US dollars, all brands are doing well.
All the brand directors are applauding, the data said by the CEO is definitely good news
"You are all happy, aren't you? Then I have to tell you some bad news, our position as the No. [-] in the industry will be guaranteed.
All the directors and brand directors are stunned, can't it?
Apart from them, there is no cosmetics company in the world with a market share of more than [-]%, and the five cosmetic giants after them, although there are also
More than [-]% market share, but it is unlikely to catch up with them, right?
"Paul. What made you judge? Last year we just launched our tenth billion-euro brand, which is one of the
He is unmatched by any cosmetic company
"We have also dug deeply into the eastern market, which is the fastest growing market with the greatest potential in the world. We have put several brands in the eastern
competition, thereby suppressing the brands of other companies.
"I don't see any company that has the strength to challenge us, is it Chanel, or something else?
They are all recalling that the next five companies that can compete with them a little are Estee Lauder, Chanel, Shiseido, and Dior.
and Procter & Gamble.
These all have a global market share of more than [-]%, and they all have great popularity. There are many well-known
Brands and Bestsellers
As for the rest, they can't think of it.
Paul shook his head: "No, it's not the brands in your mind that have been competing with us for many years, but a newly emerging brand in the past two years, from
Oriental brand, the pronunciation should be Xinmeiyou"
"The one who sells hand cream?" someone exclaimed,
In their impression, Xinmei's strongest is the sound of hair removal, and it swept the market as soon as Jiping was listed, and almost monopolized the market of mid-to-high-end hair removal creams.
Some people are reluctant to buy it.
There are only some cheap low-end markets and some living space. After all, many people think that Xinmei's hair removal cream is a bit expensive.
Paul sighed: "In your impression, is Xinmei Cosmetics only selling hair removal creams?
A brand director raised his hand: "There are also products for lightening and whitening, which seem to be selling well and have sales of two or three billion US dollars.
Paul looked at everyone: "Do you understand? Xinmei only relies on two products, and the sales are close to [-] billion US dollars. You can't see the potential of this company.
Someone immediately retorted: "Paul, but they only have these two products, and the other products sell very mediocrely.
"And they lack offline stores, mainly relying on online store sales. The store layout of cosmetics is very important, and consumers will only experience it after they have experienced it.
Really willing to buy and become a long-term customer
Paul was a little disappointed that none of these brand directors saw the seriousness of the problem.
"Then I ask you, when a company has two major products, will it develop more products? You have investigated Xinmei's
Are the shares constituted?
A Huangshi frowned: "Among the shareholders of Xinmei Company, is there any big company? Isn't it an Eastern company?"
The cosmetic market in the East developed relatively late, and it is not comparable to Europe and the United States. More than [-] years ago, many people in the East used cheap vanishing cream to wipe their faces.
- A woman-owned sole proprietor named Li Xiner.
Someone quickly called Dongfang's branch for consultation, and soon found out that Xinmei Cosmetics is
However, it seemed to be a joint-stock company before, but it was later restructured and changed into a limited liability company.
Many companies have changed from limited liability companies to limited liability companies to facilitate financing, listing, etc. It is rare to do the opposite.
Paul looked at them: "No need to check, I'll tell you, Xinmei Cosmetics Co., Ltd. once had a shareholder named Fu Liang, have you all heard of it?
Those directors, brand directors, etc. all frowned and sounded familiar, but they didn't know much from the East.
"Is that the genius pharmaceutical expert Fu Liang?" Someone asked curiously
Paul nodded, and the others were surprised that it was him!
Fu Gao is a legend in the pharmaceutical industry, even more legendary than those experts who invented antibiotics and Y seedlings
Because in Fu Liang's hands, the cancers were broken one by one.
, can be called a top expert, not to mention that Fu Liang has broken through more than [-] types of cancer
Anyone who has only broken one cancer
"What's the matter, since Fu Liang invested in this cosmetics company, why did he spill it again?
They also came here. No wonder Xinmei has such a good product. It was originally developed by Fu Liang, but Fu Liang is no longer there, so what are you worried about?
Paul looks at everyone:
Do you think that Fu Liang quit the company?What I want to tell you is that the current boss of Xinmei Cosmetics Company,
Is it Fu Liang's fiancee?
All brand directors take a deep breath
If this is the case, then the product development of Xinmei Cosmetics Co., Ltd. is no longer a problem. As long as Fu Liang is there, there will definitely be epoch-making new products.
Like hair removal cream, freckle cream!
"So even though Xinmei Cosmetics' sales are less than [-] billion US dollars, it seems that it has just entered the international front line, but it is our biggest competitor.
"If anyone despise Xinmei, whoever will suffer a big loss!
A brand director suddenly raised his hand: "I think you think too much, doesn't Fu Liang claim to be a person who forgets food and sleep for drug research and development?
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