My Medication Side Effects Are Too Popular

"So the ingredients of Xinmei's makeup are exactly the same as Johnson's,

- Nothing has been changed, and even entrusted Johnson & Johnson to do the work for them.They rely on the present

Existing brands and sales channels, first heat up the market.

"After more than a year,

, their new products can be launched, and then they will play with our new products again

Paul squinted his eyes, the ingredients are exactly the same as Johnson & Johnson, and even Johnson & Johnson OEM, then it is of course much easier for the FDA to pass.

The so-called inspection is to go through the motions.

Unexpectedly, a company like Johnson & Johnson is willing to OEM for other companies!

Once Xinmei Cosmetics has a firm foothold in the field of color cosmetics, all our previous

"Everyone has heard it, and now we have the bigger Moshu.

plans will be invalid.

"Even because of our previous plans, we will be constrained by ourselves, and our new products can be brought to the market faster.

A director said faintly: "Would you like to propose that the previous regulation be abolished? In this way, our new products can be launched faster and turn the situation around.

Paul rolled his eyes at the director: "What do you think the FDA is? It was overturned in less than a year after passing the regulations of their method. You want us to European cuisine.

Is Ya remembered by them?"

"For the present, we can only join forces with other companies, continue to increase the amount of advertising in the East, hold back Xinmei's footsteps, and stabilize our respective

The dominant market is Yanglan Xinmei.

"When necessary, start a plan for a cheap brand and fight a price war!

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Chapter Three Hundred and Twenty Nine: Big Company Brands Are Mostly Disadvantages

The rapid development of Xinmei Cosmetics has made all major cosmetic companies feel great pressure.

An emerging cosmetic company in the East made them feel helpless.

There have been so many cosmetic companies that have tried and failed to challenge their status in the industry.

For example, L'Oreal, etc., were not the industry leaders from the beginning, but after decades of development, they have gradually gained a firm foothold and occupied a certain amount of

market share.

Initially, they first occupied the market share of a country, and after having a dominant market, they copied their successful experience in other markets, so as to avoid

off-the-expansion.

If you encounter an opponent, you will use your strength to really press it. Strength includes brand awareness, assets, technology, channels, etc.

If the crushing fails, find a way to acquire it, or slowly figure it out.

Some have even been phased out and replaced by their brands

After decades of development, many old brands have been acquired by them

Of course, there are also many emerging brands that don't have the opportunity to really get bigger.

Maybe there is a certain market that can have a good reputation, but on a global scale, there are only the Big Six.

However, Xin Mei, who appeared this year, has directly reached the level of parity with their Big Six, and there are even signs of overtaking. This is absolutely impossible.

They can accept Xin Mei to be side by side with them and call them the Seven Giants. They definitely don't want the final result to be a situation of one emperor and six princes.

In case it's even worse, there is only one emperor and six princes, then the gap will be even bigger.

Therefore, the major cosmetic companies have adopted the same scheme.

On the one hand, it ensures that the market share of their advantageous regions does not decrease, and on the other hand, in the eastern market, they use low-priced brands to impact the market.

They would rather shrink the eastern market, which has been growing continuously for more than ten years, than watch Xinmei become bigger and stronger!

During lunch together, Fu Liang noticed that Li Xiner seemed a little tired.

"I've been too busy with work recently? Take a break, isn't it already on the right track? Let your subordinates do it properly." Fu Liang advised.

Sol Xiner shook her head: "No, they have no experience.

"Recently, major cosmetic companies have joined forces to launch cheap brands in the eastern market, and even some cheap brands are joint ventures with them, and some are directly

The small cosmetic companies in the East that received the purchase, and the other two are the original old brands, which have been revived.

"They just want to hit the market with cheap brands, so the market is forced to saturate,

, but profit margins are falling for all.

Xing Xiner was very dissatisfied with this. This would hurt both sides, and Xinmei was even more injured because Xinmei had just grown into a leader in the eastern market.

After becoming a leader, as long as it takes a few months to stabilize the market share, it can ensure that the position will not be shaken for a long time, which will become Xinmei's first advantage

But other cosmetic companies obviously didn't want to see Xinmei become bigger so easily, so they adopted this method.

Filling the market with cheap products will reduce Xinmei's sales and profits, thereby preventing Xinmei's expansion

It can even make Xinmei's products unsalable and overstock goods, which will damage Xinmei's brand value.

Li Xin], we must respond to this, otherwise, the market share abroad will not increase much, and the market share of the East will fall again, which is a loss.

Fu Liang asked: "Do you know which company those cheap brands belong to?

Li Xiner nodded: "I know, it's not difficult to find out about this kind of thing.

As a competitor in the industry, Li Xiner must know more to make adequate coping strategies.

Fu Liang smiled: "In fact, this matter is not difficult to solve, just tell everyone which companies those cheap brands belong to, and by the way, tell everyone where else is.

Some high-end luxury brands also belong to that company, and then look at the ingredient comparison table of those products.

Li Xin'er was stunned for a moment, then ecstatic.

Yes, why didn't she think of this way?

I will definitely pay attention to whether the brand is a big brand, and whether it belongs to a big company. I think the big company is more

When everyone buys cosmetics and chooses brands,

Safe, better quality, so willing to pay a little more.

Of course, it is not ruled out that some people simply want to show that they are rich, not buying the right ones, but only the expensive ones!

But if you know that some cheap small brands are also products of those big companies, and even many formulas are relatively similar, what will happen?

One possibility is that everyone will calmly accept this situation, thinking that the brand value should be high, more important than the quality of the product, and even feel cheap

The price of the brand is also good, after all, it belongs to a large company.

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Another possibility is that people who buy expensive brand cosmetics will feel at a loss. It turns out that we only buy the brand, not the quality of the product.

There is also a possibility that everyone does not care about it at all, what to buy or what to buy.

Li Xiner analyzed that the second possibility is the biggest, and the first possibility also exists, but it is not a disadvantage to her, it affects those cosmetics giant companies

sales of big brand products.

The third possibility of governing the mu is very slim. As long as she makes people hype this topic, I don’t worry about everyone’s indifference.

"MUA~

Li Xiner put down her chopsticks and immediately called the secretary

Fu Gao watched helplessly as Li Xiner went to work again, how could he not even care about eating?

Is work happier than eating?

"It seems that she has to train her successor quickly, or what if she becomes a workaholic in the future? I am looking for a wife, not a CEO!

Fu Liang was eating silently, and Li Xiner had already made several calls.

On the Internet, some posts suddenly appeared, listing the number of brands under some companies, mainly automobile and daily chemical companies.

You can't just talk about cosmetic companies, because that's too obvious and will be reacted by cosmetic companies.

It's different now, and by the time they react, it's too late!

"Yo, the little nurse is actually from the same company as Lancome, I really can't think of it.

"So many big companies have so many brands, is it a multi-brand strategy? This is to sweep the market of all consumer classes."

"I didn't expect L'Oreal to have so many brands. I was arguing with my colleagues about Maybelline or La Roche-Posay, but it turned out to be a family.

the company's. "

"I have seen the promotion competition between Saint Laurent and Helena before. It turned out to be a joint marketing!"

"Wrong? I suddenly found that the ingredients of the nurse's face are very similar to Lancome's. Could it be the same formula? The price is so different?

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Chapter Three Hundred and Thirty: I overwhelmed myself!

From the first beginning, there have been "informed people" who have been breaking the news, saying that the ingredients of the products under the major brands are similar, or even the same.

Some are even produced by a factory, but with different packaging, the price can be ten times or even dozens of times different!

These are actually the tacit rules of the industry.

Packaging also costs money.