Fu Xinming also nodded:
"Yes, I also think it's too expensive.
Referring to the price of other painkillers, I discussed with Johnson & Johnson, the price is
Only half.
"It sells for 29 dollars a piece in foreign markets and 199 yuan a piece in China. This price is already acceptable to many people.
"After the large-scale listing, the price on the domestic side will continue to decrease, and eventually stabilize at 99 yuan per piece.
, earning [-] yuan per piece is already very high, why?
Fu Liang still frowned: "Our production cost isn't that high, right? And this market is huge,
Why is the price so high?
Fu Xinming looked at Fu Liang: "On the one hand, it is to ensure our profits, and on the other hand, it is to give other pharmaceutical companies some room to survive.
There are still many companies producing generic drugs in China, and they rely on low prices and low profits to survive.
There is no chance of transformation at all.
Once the price of Quick Stop is too low, all companies that produce painkillers will be hit hard.
With the increase in output in the future, the price will continue to drop, and eventually drop to about 50 yuan, which can still guarantee high profits
Fu Diantian nodded: "Alright, let them be eliminated later. It's just medicines for the treatment of lung cancer, so there's no need to be too expensive, right?
Medicines for the treatment of lung cancer, one week is a course of treatment. Generally, two to four courses of treatment are required in the early stage, four to eight courses are required in the middle stage, and when the advanced stage requires
longer.
If the disease is too severe, it may not be cured with medication.
However, lung cancer is rarely found directly in the late stage, and it is basically found in the early and middle stages. After all, after the disease, there are still many symptoms, and there will be no
A few, individuals will insist not to go to the hospital for examination
Fu Xinming looked at Fu Liang in amazement: "You are really not suitable for business and do not understand business management.
"That's medicine for cancer, it's used to save lives. Tens of thousands of dollars to save a life, it's much cheaper than many surgeries.
"I have consulted with the top 400 cattle, and I have also investigated the prices of medicines for the treatment of pain in the market. Our price is already the reserve price!
"A rough estimate shows that the annual global sales of special drugs for the treatment of lung cancer should be between US$[-] billion and US$[-] billion, which is not comparable to some
What about sales of medicines for arthritis?As for what to do if you think you have made too much money, you can donate it.
"I suggest that you should also refer to this for the pricing of the drug for the treatment of liver cancer.
not large,
"Once your price is too low, then apart from you, no company will be willing to do new drug research and development in the future, because they can't make any money back.
A major blow to the entire industry!
Fu Dianming nodded his head: "Well, since that's the case, then the special drug for the treatment of liver cancer should also follow this price.
"Hold a press conference and announce it to the public.
"Xinming Pharmaceutical announced that the price of a course of their special drug for the treatment of lung cancer is expected to be between 12000 and 13000 yuan, and the overseas market will not exceed two
Fifteen hundred dollars.The effective new drug for the treatment of liver cancer is in clinical practice, and the price will be similar in the future
"Those who are cheaters can afford the disease. They can afford medicine, and they are no longer afraid to treat their own diseases because of high-priced medicines.
"Looking at the days when high-priced medicines can't be afforded, will be gone forever!
After this news appeared, it quickly caused a shock of global pharmaceutical companies!
PS: Ask for flowers, ask for evaluation, ask for automatic subscription! !!!
Rear
Chapter [-]: One person created the world's first pharmaceutical company!
The medicine for the treatment of pain is actually so cheap, which everyone did not expect
Shareholders of the world's top pharmaceutical companies are stunned. With such a cheap price, doesn't Xinming Pharmaceutical want to make money?
Take Pfizer, for example.
Pfizer launches one or two new drugs every year. If it is not an upgraded version of some drugs, but an innovative drug, then the research and development costs usually cost more than one billion US dollars.
If you buy other pharmaceutical companies for the prescription, it will cost more
There are so many R&D costs alone, what about production costs and sales costs?
Some drugs may have sales of $[-] billion a year, but the cost has not yet been recovered.
This does not include other costs such as inflation, otherwise many new drugs may be sold for three to five years, and the cost has not been recovered.
Drugs have a patent protection period, but this period is far less long than it seems.
Because from the beginning of research and development, applications will be filed. It may be two years after the patent has been obtained, and the clinical practice has not yet ended.
After all, many drugs are used to control the disease for a long time, and the clinical time will be very long. It may take three or four years to complete the phase III clinical trial.
Another business is meant to make a profit. If it doesn't make money, who would do it?
Those top pharmaceutical companies invest so much money every year, if they can't make high profits, shareholders would have changed careers long ago.
Pfizer reconvened its board of directors.
Eberle looked at the other directors: "Now, do you still have any questions about the transformation we talked about earlier?
All the revolutions were silent.
Fortunately, they prepared for the transformation in advance, otherwise they would waste a lot of R&D expenses
"Is the R&D cost of Xinming Pharmaceutical so low? They don't want to make more money and then open branches or subsidiaries around the world.
Williams hesitated:
Create higher profits?
Like Pfizer, they have hundreds of branches and subsidiaries in dozens of countries around the world,
The advantage of this is that they can ensure that the sales of medicines are very convenient, they can also reduce logistics costs, and they can reasonably avoid taxes.
Bicha Many countries impose very high tax rates on imported drugs, which also seriously affects their profits.
According to the normal operation methods of large pharmaceutical companies, at this time, we should take advantage of the good curative effect of the drug and the patent protection.
Raise the price.
The high price of medicines is definitely inversely proportional to the sales volume, but at the same time the profit margin will be higher.
You should find a point where profit margins and sales meet, and that is the point where the actual profit is highest.
According to Pfizer's experience, the special drug developed by Fu Liang for the treatment of lung cancer can cure a patient with mid-stage lung cancer in just two months.
less than twice as expensive
For patients with thousands of serious illnesses, as long as there is hope for life, even if they borrow money, they will come to treat their illnesses.
Many times people are afraid not that the treatment is too expensive, but spending a lot of money, and the disease has not been cured.
, and make profits even higher.
Therefore, this kind of special medicine that can cure lung cancer is not worried about the market because of its high price.
He wondered why Xinming Pharmaceutical set the price so low.
Fu Liang felt that while the price was already high, other pharmaceutical companies still felt that the price was too low.
The price that Fu Liang negotiated with his father was indeed a bit low, and he made a lot of less money.
From a businessman's point of view,
But for Fu Liang, this is enough to ensure that they earn tens of billions of dollars a year. No matter how expensive it is, many people will owe a lot of money for medical treatment.
By that time, the disease is cured, but the debt will be too heavy to straighten the waist and lift the head.
But these Pfizer directors never thought of it, or never paid attention to it.
They just felt that Fu Liang's approach was not commercial enough.
Eberle looked at everyone: "No matter what, at such a low price, we originally hoped to reduce the price to grab the market, but it won't work anyway.
Do you have any good ways to solve the company's future difficulties? "
Originally, Pfizer made a lot of money this year by selling at lower prices, and its financial statements became better.
But all directors know that this is Pfizer's last glory,
The money earned was not divided into the hands of the shareholders. Instead, they all got involved with Fu Liang's previous blow in the stock market.
' said a director.
"I think we should develop more medicines for pain control.
This is the consensus of many top pharmaceutical companies.
To control the patient's condition, the patient needs to take long-term medication.
If they have a chance to live, those patients will not want to die, and they will buy medicines and maintain their lives if they borrow money.
The income brought by such a patient to the pharmaceutical company will be higher than the income brought by curing the patient, and it will be more lasting
Therefore, big pharmaceutical companies have many drugs to control the disease. In their opinion, as long as you can guarantee that you will not die, then the drug has been successfully developed, and it is considered a conquering disease.
incurable disease.
Is it possible to control the disease for a long time?Although it cannot be completely cured, it is not a problem for the patient to live for [-] to [-] years after taking the medicine for a long time.
such as HIV
Similar to diabetes.
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