Shangjing, Huanyu Media Building, an office.

Investors of "Journey to the West: Reborn Demon King", the crew director Xu Caimao, and several leading actors sat together and were having a meeting.

Four days have passed since the summer vacation, and the single-day box office of "Journey to the West: Reborn Demon King" has further declined to only 130 million yuan, ranking fourth in the same period, and has been 60 million behind the second-placed "Monster Hunt".

According to this trend, the single-day box office of the film will further decline, let alone the original goal of sprinting to the top ten box office in film history. Now the entire crew is facing more severe problems.

The total investment of this film is more than 500 million yuan, and the box office must reach at least 1.5 billion to recover the investment, but according to the current box office trend, it is estimated that it will be difficult...

"... Now the situation is probably like this. Because of the influence of some online film review public accounts, our box office has fluctuated, but we have already started public relations for these public accounts..."

Xu Caimao was reporting when he was suddenly interrupted by Yang Chuqiang, the president of Huanyu Media, who was sitting in the main seat.

"I don't want to hear this kind of nonsense. I just want to know how much the film will get at the box office."

A flash of embarrassment flashed across Xu Caimao's face. He glanced at the information in his hand and finally reported a number.

"About... 1.35 billion yuan."

"That means it can't even make back the money." Yang Chuqiang's face was gloomy. He tapped the table with his fingers and said word by word.

"I need a reasonable explanation."

"I gave you the money. I also found the top actors. I hired the top international team for special effects."

"What's the result? What's the 'two emperors and one queen'? The super luxurious cast can't beat a young couple and is laughed at!"

"What's the current box office of "Monster Hunt"? 850 million! It's more than 100 million higher than you. Is this gap going to widen?"

Yang Chuqiang's words made everyone present look a little embarrassed.

In addition to the first day box office surpassing "Monster Hunt", the box office of "Journey to the West: Reborn of the Demon King" has indeed been widened by the other party.

"So." Yang Chuqiang took a deep breath and said, "What are you going to do next?"

Xu Caimao hurriedly said, "Mr. Yang, there is already a plan."

"In the next 10 days, the crew will continue to increase the publicity and promotion efforts and visit major cities across the country."

"Then in terms of media publicity." At this point, Xu Caimao glanced at Liang Jun and Yin Zhijie and said, "This requires the cooperation of Mr. Liang and Mr. Yin."

"The fighting scenes of the two in the movie were still praised by many audiences and caused a great response."

"The past of the two teachers' "grudges" spread on the Internet, combined with this wonderful fight, is a publicity point. There will be media reports later. A reporter asked this question during the event. We have to cooperate."

Hearing this, Liang Jun and Yin Zhijie, the two movie emperors, looked at each other, both showed a bitter smile on their faces, and nodded helplessly.

To be honest, both of them are well-known figures in the industry. Although they are a little out of date, they still have some status. Of course, they don't want to use this "consuming themselves" method to promote the movie.

But people have to bow their heads under the eaves. Universal Media has great power in the industry. Even if they are movie kings, they are still workers. They can't afford to offend them. In addition, the remuneration they give is indeed not low, so they have to do the work after receiving the money.

The key point is that as the leading actors, they certainly hope that the box office of the movie can be higher, and losing to a pair of young people who are just starting out is indeed a bit embarrassing...

After saying this, Xu Caimao looked a little embarrassed, and said: "Mr. Yang, there is another question."

"Now the major theaters are reducing the number of screenings for us. If this continues..."

Yang Chuqiang's face was as heavy as water. He thought for a moment and said: "The screening must not be reduced. I will send a notice. First of all, the Universal Cinema will not cut it."

"Other theaters, talk to them and increase the share ratio of "Journey to the West: Reborn as a Demon King" by 5 points, and ask them to increase the number of screenings on the existing basis!"

Hearing this, Xu Caimao and others secretly breathed a sigh of relief.

For a film, the screening rate is crucial, which directly affects the number of viewers and box office.

If the box office performance is not good, the theater will cut the screening, resulting in a further reduction in the box office, and it is easy to fall into a vicious circle in the end.

But Yang Chuqiang is willing to give up some of his profits. This method should still be useful. I believe that many theaters will not refuse it, so the film scheduling rate should be maintained.

However, can this really turn the tide at the box office? That is unknown...

......

At the same time, Huahai City.

Regarding the box office of "Monster Hunt" since its release, Ye Zhiqiu is still relativelySatisfied.

According to estimates, the final box office of this film should be between 2 billion and 2.2 billion yuan, second only to "Galaxy Battleship 2" among the summer films released at the same time.

"Galaxy Battleship 2" is a very popular science fiction blockbuster, and the box office is expected to reach 3.5 billion yuan.

In the previous life, the total box office of "Monster Hunt" was 2.428 billion, but this was the result after the key extension and a total of 63 days of release.

In contrast, the market environment and competitors faced today are different. The total box office can exceed 2 billion, which can be regarded as meeting his psychological expectations.

However, Ye Zhiqiu is not happy.

The words of Pierre, the director of "Galaxy Battleship 2", "Chinese science fiction is 30 years behind the world", seem to have been lingering in his ears, stimulating him.

As a passionate young director, he is of course not convinced, and even sneers at this statement.

Why does our level need to be defined by an outsider?

He said that we are 30 years behind, is it really so? I don't believe it!

To put it simply, to a large extent, science fiction movies are a competition of national comprehensive strength.

A country's economic strength, scientific and technological level and cultural influence are all important supports for the development of science fiction movies.

Imagine if a person from a backward African country talks about science fiction, will anyone take it seriously? It is likely that it will only attract contempt and ridicule.

In the past, it seemed that only powerful Western countries were qualified to talk about science fiction, and the protagonists who saved the world in science fiction movies were always blond and blue-eyed Western faces.

Today, the country is strong, and Western countries need to act according to our face, which is the result of strength.

But in the category of science fiction movies, the other party can still judge arrogantly...

Ye Zhiqiu felt that as a literary and artistic practitioner, this was a matter within his own field, and he should do something.

But passion is passion, and before doing something, it is still necessary to know yourself and the enemy.

So, he walked into the cinema and bought a ticket for "Galaxy Battleship 2"...

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