My singer girlfriend is super fierce
Chapter 857
Ye Zhiqiu's interview program on the "Contemporary Pop" radio station was very effective, and it is said that it set the highest listening record in a month.
Universal Music is very satisfied with Ye Zhiqiu's current popularity and appeal, and the resources invested in publicity are also very powerful.
In the next two days, Ye Zhiqiu participated in three local radio stations and two video interview programs in a row. The atmosphere was warm and the response was very good.
Yang Hongwei's work on the documentary has already begun. These days, he has been running with Ye Zhiqiu, almost non-stop and busy.
On October 26, 5 days before the official release of the "Natural" album, Ye Zhiqiu went to shoot a men's perfume advertisement.
As his popularity in the United States is getting higher and higher, many well-known brands have flocked to him like bees, offering endorsement contracts one after another. The luxury perfume brand shot today is one of the most actively contacted.
According to the other party, Ye Zhiqiu is confident, handsome, talented, and charming on stage. At the same time, he has a unique oriental mysterious temperament, which is very consistent with the positioning of his own brand.
As for how much of the other party's words were flattery, or simply because they were attracted by the global market behind Ye Zhiqiu, it is unknown.
Anyway, the endorsement contract given was full of sincerity - 15 million US dollars.
The requirements were to cooperate in shooting an advertising video, three sets of photos, and to attend at least one brand event.
In the end, Ye Zhiqiu accepted this endorsement.
He currently has few endorsement contracts, including a global endorsement of an Italian suit brand, a domestic mobile phone, and a domestic sports shoe.
Ye Zhiqiu was originally very cautious about his own endorsement. This time, the brand also fully investigated the other party's corporate background and confirmed that there was no problem before accepting it.
Endorsement is a two-way selection process. The brand is worried that the spokesperson's collapse will affect the brand image, and the spokesperson is also worried that the brand will suddenly do something stupid and implicate himself.
Therefore, after signing the thick contract that day, which took up more than half of the disclaimer, the president of the brand shook Ye Zhiqiu's hand very tightly, and Ye Zhiqiu also had a smile on his face.
Obviously, both parties are very satisfied with this cooperation.
For Ye Zhiqiu, the brand he endorses in China takes the "down-to-earth and popular" route, but it is the opposite abroad.
After all, when developing in the European and American music scene, the main purpose is to make money, and of course the "high-end" route must be taken.
As for why? The current world's richest man sells luxury goods, and he can't even compare with rockets, which shows how terrifying the profit in this industry is.
Ye Zhiqiu feels that he has a bit of the meaning of "robbing the rich to help the poor"...
Of course, as a spokesperson, he is very dedicated. Once the cooperation relationship is confirmed, he will use the other party's products during the endorsement period.
Because it involves night scenes, the perfume advertisement shooting plan is 2 days. After the post-production is completed, it is expected to be released in mid-to-late November.
At that time, the effect of Ye Zhiqiu's new album "Natural" is estimated to be apparent, and if nothing unexpected happens, the popularity is high.
The brand gave Ye Zhiqiu the script in advance. The plot is not complicated, and the whole story revolves around the words "talent, maturity, and masculine charm".
The first scene is a scene in an elegant residence, where Ye Zhiqiu just woke up in the morning.
Here, Ye Zhiqiu wears a shirt with buttons unbuttoned, and his perfect figure is looming.
Market research shows that a large part of the buyers of high-end men's perfumes are women, and this group must be taken care of.
The second scene is a scene in a space full of artistic atmosphere, where Ye Zhiqiu is immersed in creation. The requirement here is to reflect the atmosphere of the word "talent".
Ye Zhiqiu's image as a "musical talent" is deeply rooted in the hearts of the people, and the brand will certainly not let it go. This scene is mainly to raise the "level".
The rest is that Ye Zhiqiu appears at the cocktail party and is sought after by everyone. The most beautiful woman in the crowd is attracted by him and takes the initiative to come forward...
Overall, the creativity of this commercial is quite satisfactory.
——This is Ye Zhiqiu's opinion, but he is just a spokesperson, not a director, and is responsible for cooperation.
However, the actual situation is that due to the huge sales of his own album, this creative commercial will also be successful.
After all, the effectiveness of the commercial depends largely on the popularity of the spokesperson.
There was a female companion in this shooting. Ye Zhiqiu and the other party did not appear in many shots together. After all, the entire advertisement was only more than 30 seconds, but there were two relatively intimate shots.
It was basically an ambiguous scene where both parties' faces were close and hugged from behind.
HandshakeAt that time, the president, who was in his seventies, told Ye Zhiqiu mysteriously that the actress who played his female partner was a beautiful female singer.
Ye Zhiqiu didn't care much about this.
"Hi, Ye! See you again!"
Taylor Swift's voice was extremely enthusiastic at the scene.
Obviously, unlike Ye Zhiqiu, she knew who her partner was.
Seeing the blonde and blue-eyed figure in front of him, with a figure as hot as a Victoria's Secret model, Ye Zhiqiu was stunned for a moment, but quickly reacted and greeted him in the same way.
"Hello, Swift."
After not seeing each other for a few months, Swift's temperament has changed a lot. The nervous little girl at the music festival has almost disappeared, and the whole person is much more confident.
Ye Zhiqiu didn't expect that Swift would play his female partner, but the other party is very popular now, and with her beautiful face and image, it is not surprising that she was favored by the brand.
Swift was very happy to see Ye Zhiqiu again, and she kept chatting with him.
Perhaps because they were acquaintances, the two worked together smoothly. It took only a day and a half to complete the filming of the commercial ahead of schedule.
"Ye, wait."
When leaving, Ye Zhiqiu was called again.
Swift ran up, blushing and inviting: "After asking you for advice last time, I wrote a few songs."
"My apartment is not far from here. If it's convenient, can you help me take a look and give me some advice?"
When saying this, Swift looked at Ye Zhiqiu's eyes, and there were waves flowing.
Behind Ye Zhiqiu, Yang Hongwei, who was regarded as a "staff member", widened his eyes, looked back and forth at the two, and shouted in his heart.
The fourth brother is very lucky!
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