My singer girlfriend is super fierce

February 6, ten days before the Lunar New Year.

After entering the second half of the plot of "The Legend of the Condor Heroes", it became more and more exciting. The ratings did not show a "low" trend, but instead jumped up again.

In the latest week's ratings list, "The Legend of the Condor Heroes" won the top spot again with an average rating of 3.5%, which opened up a gap with the following dramas such as "Thinking of You in the Wind and Rain" and "Asking the Immortal Secret".

Not only that, the popularity of "The Legend of the Condor Heroes" on the Internet channel is also very hot. The daily playback volume on Penguin Video once exceeded 50 million times, and it also ranked among the top three in the entire network.

At the same time, in Pengcheng, in an office in a building.

As the person in charge of Penguin Video, Cheng Bo is used to looking at the latest data report of the previous day after work every day.

Video software is different from traditional TV media. Due to digitalization and the generally young audience, the data fluctuation range and frequency are a major feature, so data analysis is particularly important in business decision-making.

In fact, with the popularization of network technology and smart devices, the living habits of the public, especially young people, have also changed greatly. The decline of traditional TV channels is inevitable. On the contrary, the development of video software has shown a blowout growth and has become a new track that "strategists must fight for".

In fact, after the development of the first five years, video software has also experienced a major reshuffle. Many companies with insufficient funds and strength have withdrawn one after another. The current competition has entered the second stage of "heroes' division".

In fact, so far, Penguin Video, as one of the strongest video companies in China, currently has more than 58 million registered members, ranking among the top three in the industry, and it is doing quite well.

In fact, a year ago, the number of members of Penguin Video was only ranked fifth in the industry. Later, thanks to the popularity of the "Legend of Sword and Fairy" and "Dragon Ball" series, it caught up.

But Cheng Bo was very anxious.

——People are always greedy.

When I was in the top five before, I always thought about the top three positions; now that I am firmly in the top three, I feel that "since I have come this far, it seems that it is not impossible to be the first industry leader"?

Cheng Bo knows very well that if you want to "sit back and enjoy the fruits of others' labor" when making video software, you will end up with a dead end.

Because one of the main characteristics of video software membership is that there is no "loyalty".

The original intention of many young people to become members is to watch a certain drama or variety show. Over time, it is common for one person to become a member of several softwares, and then when a certain show is finished, the renewal of the corresponding membership will stop.

Therefore, for video software, the core competitiveness lies in the word "content". Only by constantly competing with peers can you hope to keep members.

Take Penguin Video for example a few years ago. It ambitiously spent 1 billion yuan to introduce several dramas and variety shows, but the result was only a few splashes and then nothing happened.

Cheng Bo's predecessor was demoted because of this. He still remembers what the group president said at the meeting when he cursed this wave of operations.

—— It's useless.

As a successor, Cheng Bo is much more rational and at least understands one truth.

All the video software companies that can achieve this scale have strong capital support and are not short of money. However, money cannot solve all problems.

Now is the era of "content is king". You not only need money, but also good content!

Cheng Bo looked at the report in his hand. After the broadcast of "The Legend of the Condor Heroes", it brought him nearly 5 million new members. This is a perfect example of "good content".

But because of this, he regretted it.

Why didn't he get the exclusive broadcast rights of "The Legend of the Condor Heroes" in the first place! ?

Now "The Legend of the Condor Heroes" is broadcasted simultaneously on Huahai Satellite TV and Penguin Video. From the ratings of over 3%, we can see how many viewers have been diverted to traditional TV channels.

If Penguin Video broadcasts it exclusively on the entire network, how many more members would it have?

5 million? 8 million?

The video software with the most members now is "Muggle TV", because many popular dramas of traffic stars are broadcast on it, with more than 62 million members.

If Penguin Video adds 5 million more members, it will just surpass the other party...

Every time he thought of this, Cheng Bo shuddered.

——Regret it!

Although the price of the exclusive broadcasting rights of "The Legend of the Condor Heroes" is very high, so what? For the title of "Big Brother", it is worth spending an extra 100 million! The stock price has risen by more than this...

Cheng Bo put down the report in his hand, and he finally realized a problem.

He was still too interested in the dramas produced by Ye Zhiqiu.Conservative, this man who has repeatedly proved himself and created miracles cannot be judged by common sense.

But business wars are like this, opportunities are fleeting, you don’t have the ability to predict the future, you can only make decisions based on the current information, and no matter whether you succeed or fail, it’s useless to regret it.

Fortunately, there is more than one chance.

Ye Zhiqiu is still very young, and his talent and inspiration have not shown any signs of exhaustion. Penguin Video has been cooperating happily with Huahai Entertainment and "Yi Ye Zhiqiu" Studio before. If the other party has new works, they should be willing to give priority to him.

The drama "The Legend of the Condor Heroes" will be finished after the new year. Logically speaking, if there is a new drama, it should be about to start the project, right?

Thinking of this, Cheng Bo couldn't sit still and quickly took out his mobile phone.

After thinking about it, he didn't call Lu Ping, the head of Huahai Entertainment's film and television department, but called Ye Zhiqiu directly.

In the previous contact, he left Ye Zhiqiu's number.

After dialing, it didn't take long to wait before being connected.

"Mr. Cheng?" Ye Zhiqiu's doubtful voice came from the other side. There seemed to be many people around him, and the background sound was a bit noisy.

Cheng Bo laughed and said, "Zhiqiu, I know you are a busy man, but I am sorry to bother you."

"Isn't "The Legend of the Condor Heroes" going to be finished this month? No kidding, your drama has helped me a lot. I am not exaggerating to say that you saved me."

"See when you are free before the New Year. Let's have a meal. I will thank you in person."

Opposite, Ye Zhiqiu was silent for a moment, as if thinking, and then said, "I'm sorry, Mr. Cheng, I really can't spare the time before the New Year. The task of promoting the Spring Festival Gala and the new movie is heavy. I received your kindness."

"We are also acquaintances who have cooperated for a long time. Mr. Cheng, if you have anything to say, just tell me directly."

Ye Zhiqiu's straightforwardness reminded Cheng Bo of his character of always speaking his mind. He didn't waste any words and said directly, "The Spring Festival Gala and the movie are more important. I don't have any urgent matters here. I just wonder if you have any plans for a new drama after "The Legend of the Condor Heroes" is finished?"

This time, Ye Zhiqiu answered very straightforwardly.

"Yes."

Cheng Bo was overjoyed and said quickly: "Then consider continuing to cooperate with Penguin Video? Our conditions will definitely satisfy you..."

Ye Zhiqiu did not refuse this request.

There was not much to talk about on the phone, and the two sides agreed to talk in detail later.

After hanging up the phone, Cheng Bo thought for a few minutes, reviewed and sorted out the information he had just received, and picked up the phone again after a long time, this time to call the secretary.

Although many details have not been determined, and even the name of the play is not known, the preparations can already begin.

"Call all executives in the company and hold an emergency meeting in 15 minutes! About Ye Zhiqiu's new drama project!"

Here, Penguin Video Company was busy because of a phone call, and Ye Zhiqiu had arrived at the Shangjing TV Building again.

As the day approached New Year's Eve, the first joint rehearsal of the Spring Festival Gala began.