My Years As a Car Dealer
Chapter 90: : No rabbits, no eagles
Chapter 0090: No Rabbit, No Eagle
In the case of the same generation, Magotan and Passat are essentially a car, equipped with the same engine, the same gearbox, the same tuning, and the same parameters.
The main difference is the appearance and configuration, so there is no obvious good or bad, you can choose according to personal preferences.
In terms of appearance, since the Magotan is built on the brand-new b8 platform, it is naturally the latest style.
The front face of the Passat is more three-dimensional, and it is slightly higher. It may be visually larger than the Magotan, which is very domineering and highlights the business elements.
Looking at the body from the side, the length, width and height of the Passat are slightly larger than that of the Magotan, but the wheelbase is 70mm shorter than that of the Magotan, which means that the Passat looks larger than the Magotan, but the backstage riding space is still better than the Magotan.
In addition to the riding space, the luggage space of the Magotan is also much larger than that of the Passat, and more things can be placed. From the perspective of space, the Magotan is suitable for home use.
And Magotan's raised waistline looks very tough, full of strength, and more sporty and fashionable.
Especially in the new Magotan who saw a lot of Audi design elements, compared with the Passat will be better.
At this point, Zhang Chen made a summary: the main selling points of the two cars are clearly divided, the Magotan focuses on home sports, and the Passat focuses on business.
As Magotan has strengthened its transformation in business functions and the car-buying group is getting younger, Magotan's market acceptance is higher than that of Passat.
This can also be seen from the sales in the past year or so. Basically, in the mid-size car market, the Magotan has always been the No. 1 in sales, while the Passat is No. 2.
As for second-hand cars, the best domestic sales now is the b7 Magotan.
Before the b7 Magotan, the sales volume of the Passat has been steadily surpassing the Magotan, until the b7 Magotan appeared to overtake the sales of the b7 Passat.
In terms of used car prices, in view of Magotan's technical update and listing soon, Liu Song couldn't make a choice between the two models. The 14t low-end Passat is slightly more expensive than the 14t low-end Magotan.
According to Zhang Chen's instructions, Liu Song lowered his head around a Magotan and a Passat to observe and compare, and found that as he said, there is really a difference if you look closely.
More importantly, through Zhang Chen's introduction, Liu Song understood the difference between Magotan and Passat, and their respective advantages, solved the choice problem that had been bothering him, and suddenly became enlightened.
Combining his actual needs, Liu Song finally no longer hesitated, and chose to buy Magotan instead of Passat, which has more business elements and 'relatively' smaller space.
"Pleasure value from customer Liu Song: 5000"
Liu Song felt Zhang Chen's sincerity and kindness, and now he trusts him very much. He asked anxiously, "Does your dealership have affordable Magotan?"
Up to now, Liu Song has not disclosed his car purchase budget, and Zhang Chen does not mind, let alone ask.
Because some of the customers who came to the used car market to buy cars were embarrassed to tell the truth, it caused the used car salesmen to introduce them randomly to a certain extent.
Zhang Chen is different. He has expert-level used car sales skills. Even if Liu Song doesn't say it, he still knows the upper limit he can bear in his heart and can recommend a reasonable price.
"We have several Magotans in the four seas, and the price ranges from 70,000 to 100,000." Zhang Chen ignored those hundreds of thousands, took Liu Song to see a few Magotans, and finally recommended a car with excellent condition, just mileage There are a little more white 13 models of 14tsi luxury version Magotan, and the car dealership is currently listed over 80,000.
Zhang Chen gave Liu Song a detailed introduction to the paint, interior, chassis and other conditions, and warned him that the second-generation ea888 engine equipped with the b7 Magotan had a problem of burning oil, and the 7-speed dry dual-clutch had a high failure rate. Block the risk of stumbling and shaking.
Liu Song has driven his father's Jetta and 13 18tsi Magotans owned by his colleagues. He is familiar with the urination of Volkswagen models, but he is still very grateful to Zhang Chen for reminding himself that he thinks the young man is really kind, unlike those car dealers outside who only say good things. Do your best to cover up shortcomings.
"Pleasure value from customer Liu Song: 10000"
Liu Song checked it carefully and was very satisfied with the paint, appearance and interior wear of this 13 14tsi luxury version of Magotan. He believed that what Zhang Chen said was very true.
After paying the test drive deposit, and returning from a walk with Fang Wu, Liu Song was even more satisfied. He has always praised the engine and gearbox in good condition, the interior is clean and tidy, the chassis is compact, the space is large, and the price is reasonable. It is worth it. Get started.
Back at the car dealership, Liu Song couldn't keep his mouth shut after getting off the car. He was satisfied with the car, the price, and even more satisfied with Zhang Chen's service. He decided to pay immediately without the salesperson's urging hints. Pick up the car.
"Fang Wu, you accompany Mr. Liu to go through the formalities." Zhang Chen was also very happy that Liu Song could buy the car he liked. Just as he was about to go back, he received a reminder from the system again in his mind.
Client again?
Zhang Chen was a little excited, sighing that the peak season is different, while preparing to welcome the arrival of new customers.
…
In the morning, Zhang Chen was sweating profusely, and was running around in circles.
In order not to go to the toilet, he strictly controlled himself to drink water. He couldn't stand it. He just soaked his lips and throat with water, and then introduced the model to the customer again.
The others were also not idle. After receiving the customer transferred from Zhang Chen, Zhang Hu, Fang Wu and other five salesmen worked hard. In order to avoid future disputes, they lied down in the VIP room. On the coffee table, the contract terms were explained to the customers one by one, so as not to leave any hidden dangers for Zhang Chen and the car dealership.
The vast majority of customers are still unclear about the process of transferring used cars, and they have to answer all kinds of trivial questions patiently and meticulously, saying dry mouth and smoke in the throat...
The six-person sales team of Cosmopolitan Motors works perfectly and efficiently like an assembly line: Zhang Chen receives customers, other salesmen are responsible for signing contracts, answering customers' questions about the contract, and Manager Wang is responsible for the finishing work such as car models.
His efforts were also rewarded. Except for some customers who had no intention of buying a car, Zhang Chen won all seven customers who had the desire to buy a car, and sold seven cars.
These models are of all kinds, ranging from a Highlander and BMW of hundreds of thousands, to a Reiz, a Ma Liu, an old Fox of 40,000 to 50,000, Swift and so on.
After one o'clock at noon, the sun was hanging high above the head. The hot sun and the high temperature on the surface finally stopped the enthusiasm of customers to look at and buy cars.
The salesmen of the four-sea auto dealership got a chance to rest. Except for Hao Qiang who was still signing contracts with customers in Manager Wang's office, the rest of the salesmen dragged heavy steps to the VIP room to rest.
Zhang Chen first poured two bottles of mineral water, went to the toilet again, and then returned to the VIP room.
The sofa and bench in the VIP room were full of tired salespeople. When they found Zhang Chen coming in, they hurriedly got up regardless of their tired body, and greeted Zhang Chen to go to rest.
Zhang Chen was sweaty and tired, but he didn't want to disturb others. He waved his hands weakly and sat on the square stool near the door, resting with his head down.
Everyone looked at each other and remembered Lai Wu's previous virtues.
When Zhang Chen didn't come, Lai Wu was the salesperson with the most sales in Sihai Motors. At that time, he could sell six or seven cars per month, not as much as Zhang Chen now, but his temper was much bigger than Zhang Chen's.
If Lai Wu was replaced at this time, this grandson's tail could be lifted to the sky, and he would have arrogantly instructed everyone to do this and that, and let everyone serve him like an uncle.
Zhang Chen is different, not to mention his heaven-defying sales skills, the key is that others are honest, kind, smart, loyal to friends, loyal enough to brothers, and can just cut a knife for friends.
Of course, Zhang Chen was also a bit ruthless. From the way he dealt with Lai Wu and Chen Haojie and his son, everyone found that as long as he irritated him, he would never stop fighting to the end.
Following Zhang Chen has a promising future and a fortune, which has become the consensus of all salesmen.
"Pleasure value from colleague Zhang Hu: 5000"
"Pleasure value from colleague Fang Wu: 5000"
"Pleasure value from colleague Wang Qi: 5000"
"Pleasure value from colleague Tang Hongbo: 5000"
All the salesmen got up and quickly walked around Zhang Chen. Fang Wu took the wet towel that had been prepared in front of him and handed it to him.
Zhang Chen raised his face and smiled gratefully at him, and took the wet towel.
At this time, Fang Wu responded cheerfully, and the smile on his face became brighter and brighter.
"Hahaha…"
The other salesmen also laughed loudly and cheerfully, a group of people who were happy and crazy.
They can't help it if they don't laugh. They remembered that everyone had a commission of 58,000 from the opening of the business today, and they couldn't help it.
58,000, this is just the commission for this morning. Before, any salesperson from Sihai Motors would not dare to dream of it.
But now, after following Zhang Chen for three days, a big pie studded with diamonds fell from the sky, and it just fell into everyone's mouth.
Every salesperson was extremely excited and trembled uncontrollably. They dared not imagine that after ten days, twenty days, and the whole peak season, everyone's commission could reach a terrifying figure.
Zhang Hu smiled, his voice became choked, his eyes became red, and hot tears rolled in his eyes, flowing like the flood of the Yellow River.
His family conditions are not good, his education is not good, and his ability to deal with people and work is incomparable to other salesmen.
He was scolded by his father at home, looked down upon by his neighbors, and looked down upon by his colleagues at the Four Seas Auto Depot, and was ridiculed and ridiculed.
Zhang Hu blamed himself, suffered and felt helpless. He wanted to get ahead but couldn't find a way.
Now he is with Zhang Chen, but after working with him for three days, he has earned a small one hundred thousand Huaxia coins, and finally Xianyu turned around and saw hope.
He firmly believed that as long as he hugged Zhang Chen's thigh tightly, he could buy a car or a house in the seaside market and live a happy life.
Zhang Hu squatted down, looked at Zhang Chen's tired face, and said affectionately, "Brother Zhang, take a rest, I'll go and order takeout for everyone..."
Tang Hongbo didn't want to, and shouted at Zhang Hu: "Brother, you are too much, why do you invite us, can't I invite everyone?"
"Don't rob, don't rob. I've never invited everyone to dinner since I entered the car shop, so I have to show my performance today." Fang Wu came over, holding his head high and looking proud and rich, "Who and I rob, who am I in a hurry with."
…
The question of who to invite to dinner in the VIP room almost got into a fight. At this time, Manager Wang and Hao Qiang opened the door and walked in. They found that everyone was arguing with blushing faces and thick necks. Both of them were dumbfounded.
"What are you doing, what are you doing?" Manager Wang pushed the crowd away and scolded angrily, "What's the matter with you?"
"Manager Wang, Manager Wang, you judge..." Fang Wu hugged Manager Wang's arm with tears in his eyes and cried to him, "They won't let me treat everyone to dinner."
"Ah!" Manager Wang didn't know whether to laugh or cry angrily, "I saw your aggressive posture, and I thought you had hatred for wives and sons."
"Don't grab it." Hao Qiang announced loudly to everyone, "Manager Wang has already ordered takeout for everyone. It's a set meal from Tiandi Hotel, hahaha."
"Tiandi Hotel's package?" Everyone cheered.
Jijie's Tiandi Hotel's dishes are delicious, but the price is not expensive. Everyone looked at Manager Wang gratefully and said that he is a really good person.
"Okay, okay, everyone, hurry up and rest." Manager Wang has worked in Sihai Motors for more than ten years. He has seen the horror of the peak season and urged everyone to return to their peak state as soon as possible.
All the salesmen stopped making noise, and each found a place to rest. Zhang Chen wanted to sit back on the square stool, but was pushed into the comfortable sofa by his colleagues.
Zhang Chen's entire body sank into the soft sofa, his eyes closed, but his brain was actually running at a high speed.
He was exhausted by the wave after wave of clients this morning.
Zhang Chen was thinking that now is the beginning of the peak season. According to Manager Wang, the crowds in the future will be even more terrifying than today.
I only have one person, what should I do?
I'm so exhausted that I can't receive so many customers!
Do you give up some customers for nothing?
No, we have to find a way.
Zhang Chen's brain is very smart. According to the experience of receiving customers in the morning, he divided the customers who entered the four seas into three categories.
The difference from usual is that it used to be the off-season. As long as the customers who came to the used car market, 99% wanted to buy a car.
It's different now. Many people are curious for a while. Seeing that there are so many people here, they come to play, or accompany friends to see the car. They don't need to buy a second-hand car.
Zhang Chen divided these people into the first category.
Other salespeople can't see who the real customers are, and they waste time and energy, but they tend to ignore the real buyers.
For Zhang Chen, it's not a problem at all. He has a car dealer system, so it shouldn't be too easy to distinguish these people.
Considering the efficiency of selling cars, Zhang Chen did not want to receive them, so he would just let them stroll around to relieve their boredom.
But in this case, it will make others suspicious to a certain extent, wondering how those people who know they are just here to hang out, and those people are real customers.
Resolutely not to reveal the secret of his own car dealership system, Zhang Chen thought about a solution.
The second category of customers is different from the first category of customers who are basically soy sauce. They haven't made up their minds on whether to buy a car, are on the sidelines, or even have a budget ready.
How to receive them is also a problem.
For Zhang Chen, the third type of customer is the real thing to buy a car.
They are fully prepared and can pay and sign a contract to pick up the car at any time.
Zhang Chen feels that this part of the talent is the object that he should focus on during the peak season.
After identifying the target group, the next step is to solve the problem of how to receive three types of customers.
Zhang Chen originally planned to let Zhang Hu, Fang Wu and others who were free to receive the first and second types of customers, and concentrate on receiving the third type of customers.
After thinking about the danger of exposure, he immediately denied his idea.
How to do it?
Zhang Chen's clever little brain didn't work anymore. He suddenly remembered the system: "System, system, does the car dealership store have any skills that can help with sales?"
"The car dealership doesn't have it." The system responded very quickly, but the result was quite disappointing to Zhang Chen.
Seems to be exhausted.
Zhang Chen remembered the horror in the morning, and he was a little bit cautious, but for his own commitment and his own happiness, he was ready to grit his teeth.
Isn't it just over a month?
I was young and strong, and after suffering for more than a month, in exchange for a house in the seaside city, and a car I liked, it was worth it.
"Hello host, the car dealership mall does not have it. The lottery center can provide skills with similar functions."
The system's abrupt sentence almost didn't make Zhang Chen mad, and immediately shouted: "Are you gasping for words? Can't you finish it all at once?"
"Please pay attention to your emotions, don't threaten to intimidate the system, otherwise, otherwise..."
Zhang Chen did not reject the threat of the system, and asked angrily, "Otherwise what?"
"It's all right." The system understands Zhang Chen's donkey temper, and it is useless to threaten him, and said generously, "For the sake of the host's efforts to earn pleasure points, the system doesn't care about you."
"It's me who doesn't care about you. Well, give me the skills."
"No, even if I take care of the host, I will give it to you when the host completes a month and earns one million pleasure points." The system returned to its sanctimonious appearance of adhering to the principle, and was unwilling to hand over skills now.
Zhang Chen has been dealing with the system for so long, so he can figure out its laws.
Those main skills in the car dealership mall, as long as their level is not enough, if they are not displayed on the car dealership mall interface, there is no possibility to have them in advance.
The skills of the lottery center are different, and to a large extent, there is room for negotiation.
Zhang Chen was a bit unscrupulous in order to achieve his goals, and he was going to use the old rules to smash the system with pleasure points.
Zhang Chen thought proudly, doesn't the system want him to earn one million pleasure points within a month? Okay, now negotiate the conditions with it: "You tell me what skills are suitable for me first."
Regarding Zhang Chen's cautious attitude, the system is also speechless: "The puppet skill can control a subordinate's brain within a certain period of time, clone and transfer his professional knowledge, and help him complete sales tasks. After disappearing, the controlled subordinates will lose this part of the memory..."
"Control?" Before the system was introduced, Zhang Chen, who didn't understand the specific meaning, was already in high spirits. Countless pictures that were not suitable for children were flipped in his mind.
If you use this skill, oh yes, it's the puppet skill to control Mu Qing, why don't you just do whatever you want her to do? She couldn't remember what happened at the time...
No, use this puppet skill to control the little **** first, and let her beat Jiang Dehao and Li Wen~www.readwn.com~ It's not pleasing to the eyes of the couple.
Zhang Chenle, who was leaning on the sofa with his eyes closed, let out a laugh, and the corners of his mouth leaked out, which attracted the attention of the other salesmen. Everyone looked at Zhang Chen in confusion, wondering what was going on with him.
"Warning the host, the puppet skill is a skill under the branch of the leader skill. It can only be used on subordinates. It can be used when selling used cars and new cars. It cannot be used to violate the law in reality. The puppet skill has a time limit and number of times. , cannot be used without restrictions." The system promptly extinguished the small flame of sin in Zhang Chen's heart, "Originally, the leader skill can only be activated after the host becomes the store manager, but now the host has essentially become the leader of the sales team, so an exception is made. activated in advance."
"Uh... that's it!" Zhang Chen was very disappointed, the actual function of the puppet skill was very different from the function he imagined, and finally asked the system weakly, "I now have 200,000 pleasure points, I can always change this puppet skill. Bar."
"Yes, of course." The system laughed so hard that it could not close its mouth, and then said to Zhang Chen, "It is recommended that the host use 100 million Pleasure Points to buy leader skills, it is worth the money."
Zhang Chen always felt that the system was laughing very treacherously at this time, and he was not interested in any leadership skills, so he decisively refused: "No."
"The host can buy the glory skills that belong to the leader's skill branch, and use it with the puppet skills, and the effect is even better." The system still did not give up, and strongly suggested, "The two skills are only 500,000 joy points when packaged."
"Glory skills?" Zhang Chen asked curiously, "What is it for?"
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