National Beer

The battle of Shen Nanfu finally arrived at the end of the final, and finally attacked Shen Nanfu, Qin Dong was able to live a handsome.

Wu Geng, Luo Ling, Xia Yu, Red Red, Yang Jianting, or the original class horse, but from Wu Geng, one is low.

One of Qinsham has a six major mistakes. These six do not change, and the gods can't take the Shennanfu.

"Everyone wants to think, it is a strong strength, or the Sand Beer should be parallel, let us two battles, one flat?

As an old company, the laughter of the Sand Beer Group is lacking, the system is rigid, the idea is backward, and the management is chaotic.

Sand Beer should be a typical hug, let the enemy attack, rarely see how the steward beer is fighting, and even the advertisements are also doing, until we start to buy the store, start a large-scale counterattack .

Therefore, the loss cause of the Shennan market should be in our Qin Zhe himself. Throughout our Qin Zhe three marketing operations, there is a six-point disorder ... "

The first point pointed out in Qindong is the mistakes in the marketing strategy.

"We tried to tried the same effort, the tricks were unhappy, but we were very urgent, but we did not carefully investigate and analyze the Sinkan Market, and we would certainly believe that it is the same as other markets. The land of the projectile, will be better than the war.

When you hit a rough marketing, this is the truth that many companies have verified.

"We want to put down the shelf, start from the most basic details, starting from the consumer's psychology, we must let Shennan consumers believe that we are also beer in Shennan."

Two of the mistakes: heavy gold buy shop monopoly, deprive consumer choice rights.

"Relying on human power to cut culture, change the taste, consumers must not be easily" buried ". ... Forgot the market's referee is consumers, consumers will vote in their hands."

Three of mistakes: Advertising hard jacket.

Four of mistakes: Ignore the consumer loyalty, and a single terminal is strongly promoted and wants to shake the Shennan market.

"For local Shennan people, there is a unique momentum for" Arctic Ocean ". The North Ocean accounted for 80% of the market share in Jinan, which means that hundreds of people will have eight people to choose" Beibing "in Ten consumers.

For many years, "Beibei" tastes have entered the spleen and stomach of Shennan City, so the consciousness will prefer "Beibei" beer under the hotel's beer consumers in the hotel. This is also the reason why Sinkan's beer market is almost "Beibei" beer.

It can be said that this has become a competitive advantage of Beibei Beer. To attack the Shennan market, you must first disintegrate the brand loyalty of Bei Bingyang Beer. ...... "

Qin Baoli neglects consumers' powerful strength to the loyalty protection of Beibei Beer, and trying to pay the terminal monopoly in the heavy gold to carry out the loyalty of the consumer. If you don't care, you will actually move. It is not a hidden move.

The loyalty of the disintegration is a slow work, it takes time.

"If you need to remove the Shennan market in a short period of time, our Qin Ba should promote strengths, avoid its sharpness, side bypass, and the weakness of the North Ocean can be achieved."

Fifth: The tactical implementation mistakes, the mid-range wine offensive high-end market.

Loss of mistakes: Disappointment of regional consumer lifestyle.

Xi'an people love to eat the barbecue, the south of the south, eat lamb serve the beer is the most loved life of Shennan people, almost unhappy at this point.

The beer is the production of the production of Sae Beer. One yuan a cup, the sampling beer has steadily occupied this profit, the low-end market with huge sales, stably controlled the taste of Shennan consumers, forming intangible in the price Standard, it has become a savage and price.

That is, this is the fundamental market of the sampling, thereby extending to the mid- market in the taste and price, and controls the mid-range market. This is the advantage of the sampling to generate soil.

"Qin Dong, but we have no factory in Shennan." At this point, everyone saw it, Yang Jianting Li hit it.

"We don't, will not borrow, there is no Dongfeng in the past, is Zhuge Liang not borrowing Dongfeng?" Qin Dong smiled.

This is a fatal disadvantage of Qin Zhu in the Shennan market: there is no production base in Shennan, and it is not possible to provide fresh beer like a Sand Beer. In the consumption of beer, the cost, and taste will be gave to the beer.

"Qin Dong, who is you intended to borrow Dongfeng?" Qin Dong is not criticized, it is criticism, Luo Ling is also in the heart, criticizing the intestines.

"Dongfeng is coming, do you still feel it?"

Dongfeng is coming, "Where?" Xia Yu reached out, oh, the winter in Shennan came, and the snowflakes were floated in the sky.

"This day, what is best for eating?" Qin Dong asked, Shennan people drink beer in summer, but in winter, nothing is a hot pot.

"Okay, our Dongfeng starts from the hot pot, we will fight a hot pot with the North Bingyang."

"Qin Dong please ask us to eat hot pot tonight?" Luo Ling laughed, "I still have a pair of pockets, red, which family is delicious, we have to talk to Qin."

"Go to the doubt." Red and stomach, "Qin Dong, I am two people."

This is a summary meeting, it is necessary to open into a commendation meeting, and a group came to the hot pot restaurant. Sure enough, the Shennan at this time came to the evening, almost all gathered to the hot pot restaurant.

"Well, prawn, scallop, pen tube fish, ... lamb, beef, pork ... tofu, spinach, wide powder ..."

Ordinary ingredients, in this cold season, there is a warm taste.

"On the beer, Shang Qin." Lu Ling finally shouted, "We six people, first above, not enough."

Four boxes, the waiter looks at the red red, get the big belly, not six people, it is seven people.

The pot is very fast, the dishes come soon, plus places where sesame sauce and tableware, there is no extra space on the table.

The waiter moved through the four boxes of beer, and Xia Yu didn't have to do it. He opened, he handed a bottle to Wu Geng, Wu Geng took a cup, put the bottle in the ground.

"Hey, don't put it on the ground, I can't see it on the ground." Qindong also took over the bottle of the summer.

"What is the meaning?" Wu Geng understood that Qin Dong was thinking.

He looked at the beer, looking at the dinner table, "Hey, it will be seen in the table, but how can it be placed?"

"Yes," Qin Dong smiled, he pointed to his own belly, "Don't you have a place?"

"what do you mean……"