National Beer

Qin Wan, Standing Committee of the Municipal Party Committee.

"Today, the Standing Committee is on an issue, specifically listening to Qinwan Brewery's work report and solving some of the actual difficulties of the factory..." Secretary Yu Guosheng looked at Li Guorong and Peng Gaoyi, "Guorong, you say first."

Li Guorong helped his glasses, but turned his head to look at his partner, "I am in charge, and Lao Peng is in charge. Let Lao Peng report first."

Peng Gaoyi did not decline, and they had been working together for a few months, and the two of them had appeared to be very close.

"...The problem with Qinwan Beer now is that the sails are very large, the boats are small, and the brand of Qinwan Beer is very loud, but including the second beer, the annual output of Qinwan Beer is only 200,000 tons.

In order to solve the problem of unequal influence and size of Qinwan Beer, we have formulated a "big-name brand" development strategy and plan to use multiple capital operations such as mergers and reorganizations, bankruptcy acquisitions, and joint ventures to build beer production bases across the country."

Peng Gaoyi's speech was very passionate. Both Yu Guosheng and Mayor Guo Peng wrote in their notebooks that it was the first time that the city held a municipal party committee standing committee for a factory.

However, mergers and acquisitions and joint ventures to build factories all require real money. Before the secretary and the mayor’s inquiry, Peng Gaoyi’s answer was also very smooth, "In 1993, Qin Beer raised 1.6 billion from the capital market, in addition to spending 126 million to introduce 4 In addition to the beer production line, it also spent 80 million to buy Yangzhou Beer, and another 80 million to buy Xi'an Hans with a debt of 300 million."

Everyone understands that, in other words, it is clear that Qin Beer's account has more than one billion yuan lying in the bank.

The people present are also calculating this account. Although the account is old and old, it is related to Qin Beer's future acquisition. Moreover, Qin Beer can no longer withstand the toss, everyone is very cautious. Listen carefully and make decisions carefully.

"In the past two years, Qin Beer has invested more than 200 million yuan. This money could be used to build a 100,000-ton brewery, but now it has only expanded its production by 40,000 tons. Not only did it make no money, but More than 60 million went in at a loss."

"But this does not prevent us from choosing the path of mergers and acquisitions. It has a lot to do with the nature of the industry." Peng Gaoyi saw the expressions on the faces of some standing committee members and immediately explained, "Beer has a high carbon dioxide concentration, and alcohol can It dissolves a variety of organic substances, and as an inorganic substance, glass bottles are pressure resistant and not easily deformed. They are most suitable for storing beer. However, the weight of glass bottles and the problem of bottle return make the transportation cost extremely high. Therefore, if the beer produced in Qinwan is shipped to China In other areas, prices will be ridiculously high..."

"We understand," the mayor Guo Peng interjected, "Therefore, we must take the road of mergers and acquisitions, but the target of mergers and acquisitions must be cautious." The city's senior official Yu Guosheng also nodded, but he did not speak, indicating Peng Gaoyi to continue. .

"Yes, Qin Brewery now has the ability and funds to carry out mergers and acquisitions. The important thing is to choose the targets for mergers and acquisitions. The examples of Yangzhou and Xi'an should not appear again..."

“Beer production materials and processes are not complicated. Water, malt, and hops are basic raw materials. Malt manufacturing, saccharification, fermentation, and filling are the main steps. Before the emergence of consumption upgrades, Chinese beer companies produced almost all of their production American industrial beer. The so-called industrial beer is the beer produced by adding cheap grains (such as rice) and syrup to the basic raw materials for the lowest cost and maximum production."

Peng Gaoyi said eloquently, “For a long time, the barriers to competition in the beer industry have focused on scale and channels, rather than products and brands. Now, we have lost the initiative in market share and must adopt the form of large mergers and acquisitions. Rush to catch up and retake the market that belongs to us..."

The meeting went smoothly. It seems that mergers and acquisitions have become an inevitable choice for Tsingtao Brewery, which is rich in wealth.

"Then what is the market situation now?" Secretary Yu Guosheng interjected again.

Peng Gaoyi looked at Li Guorong. Li Guorong lost an encouraging look in the past, "The current market, I can summarize in one sentence, that is, there are wolves in front, tigers in the back, and a group of mice in the middle."

"Oh, tell me." Not only the secretary of Guosheng, but also the curiosity of the standing committee members.

Peng Gaoyi smiled, "This wolf refers to the foreign beer giants. The tiger is a big domestic beer company headed by Yanjing Beer. Little Mouse, as the name suggests, is a small and medium beer company in Shanhai Province." He looked at Yu Guosheng. He and Guo Peng, the two leaders of the party and government are also staring at him, "Based on the above analysis, the solution given by Lao Li and I is to'let go of the wolf, let go of the tiger, and catch the little mouse when we go home'. In Xian'an, we will want to buy and buy small and medium breweries in the province. For the little mice who refuse to catch them, Qin Beer will reduce dimensionality and attack the low-priced market with big brands..."

He spoke very proudly, but slowly fell silent in the meeting room. Mayor Guo Peng raised his hand, "Lao Peng, have you thought about it? There is a little mouse at the door of our house." The meeting room roared with laughter. The Standing Committee was so open that there was no one, and it caused a few small secretaries to probe their heads and look inside.

Obviously, everyone knows who the little mouse in the mayor’s mouth is, because in Qinwan, in addition to Qin Beer, there is a Rongshan Beer, but now, at least in the Qinwan market, Rongshan Beer is no weaker than Qin. Bay beer.

The current Tsingtao market is completely occupied by Rongshan Beer. The people of Qinwan have developed from not being able to drink or unable to drink Qinwan Beer to not drinking Qinwan Beer. It can be said that in Qinwan’s market, Qinwan Beer is Chase and fight.

"This is not a little mouse," Secretary Yu Guosheng finally spoke. He looked at Li Guorong and Peng Gaoyi, "This is a tiger. It is also a tiger that was born and raised in Qinwan. It depends on whether your old Peng has this ability. You Qin Beer was the first to enter the market, but it was the latest to enter the market economy. This time, you will use the market to prove that if the market accepts Qin Beer, then Rong Beer will merge with Qin Beer. If the market accepts Qin Beer, Qin Beer Beer merges Rong Beer!"

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There is no impermeable wall in the world.

The news from the Standing Committee quickly reached the ears of Rong Beer's general manager Qian Junyi. He was taken aback for a moment, then laughed, the water in the enamel tea jar in his hand was dangling out.

"I heard you right," he smiled to the little man standing in front of him, who wiped the tea on the table with his hands and feet quickly. "He Peng Gaoyi wants to produce and buy our beer. Does he have that strength? We buy them. Almost!"

"They have a fart! If so, you don't need to launch the whole factory to sell inventory a while ago," the little man Lu Ze smiled unsparingly, his eyes rolled over, the corners of his mouth twitched, and a sullen expression appeared on his face.He is Qian Junyi's general, regardless of his 35 or 16 years old, but he is responsible for the entire sales of Rongpi.

"Mr. Qian, the last time the city was forced to press down on that matter, I was still holding a sigh of relief. This time they came to the door. I have to take a good breath." When he spoke, he couldn't help but touched what was left on his face. The scar, that was left from the last fight, this scar grows on the face and hurts in my heart.

Qian Junyi gently blew the tea leaves floating on the water, and the beer at this time was at its peak.Guarding the mountains and rivers of Rong, the price is cheap, not only occupying most of the market in Qinwan, but also famous throughout the mountains and seas.