National Beer

"Trademarks." Yi Jin smiled. She noticed that Qin Dong's gaze fell on her sweaters. Horses relied on saddles, and people relied on clothes. Having been in the light industry system for many years, good trademarks can really make people shine.

"Our Rongya beer is a provincial high-quality product, but our trademark is too ordinary. At the Food Expo, hundreds of beers are placed in front of you, clothing, and how do you convince consumers and judges? Your beer is better than Any beer is better?"

Yi Jin knew that he still had something to say, and didn't interrupt him, waved his bare hand to signal him to continue.

"In the future, we will go out of Qinwan and convince consumers in an unfamiliar city to try your beer. It will be much more difficult than persuading your friends and family. Well, I need a high-quality and even self-communicating beer brand design."

"Bring your own communication power?" Yi Jin smiled, "I've heard of such a concept for the first time, Xiao Qin, your words can always inspire others."

"The trademark style of domestic beer now either highlights the main color, or is a larger name font, or is the place's own logo, or mountain, or water, or historical sites..."

Yi Jin smiled and nodded. Now the domestic beer trademark is really like this.

"The reform and opening up, and the aesthetics of the masses are also improving and improving, and the beer design should also be changed to such a similar packaging. Our Rongya beer must be remembered at a glance, and we want to drink our beer." Qin Dong laughed. .

"The trademark is secondary. The taste of the beer is important, like your 11-degree beer." Yi Jin still couldn't keep up with Qin Dong's thinking.

"Of course, in the beer brewing industry, success largely depends on how good the beer tastes. You can create the best beer in the world, but if you lack sales and design capabilities, no one will know the existence of good things. If If you want people to like your beer taste, you must first impress them with your trademark."

"So, you need a beer label design that is high-quality or even with its own communication power." Yi Jin moved out of Qin Dong's words, now learning and using.

"Oh, I see," she looked at Qin Dong with a smile, "you don't worry about the evaluation of the ministry, you are aiming at the food fair, are you confident in the ministry?"

"Confident!" Qin Dong said boldly.

He is indeed aiming at the Food Expo. According to the experience of the previous world, to participate in the Food Expo, he must fill in the high-quality product declaration form in advance. The selection criteria for the high-quality products of the Food Expo, the application materials, business scale, product standards, and registered trademarks are all It is to account for points, and most of the participating manufacturers are provincial and ministerial awards, and the first few items are mostly similar.

The taste of beer only accounts for one-third of the score, and the taste is naturally not bad when it enters the Ministry and Provincial Excellent products. Because of the above, the product packaging accounts for a key score.

Qin Dong remembered that "declaring product packaging to be beautiful" was one of the scoring basis.

This is the first food expo, and the scoring standard for the food expo has not yet come out, so he has to make his trademark beautiful in advance.

"The packaging design nowadays is mostly hand-painted. Large breweries have their own designers, and small breweries look for teachers from the Academy of Fine Arts..." Yi Jin cleaned up his desk, "Well, let me see you at the Academy of Fine Arts. Go for a visit, and we will find Teacher Wang Qingwen for the trademark and pattern design of many products in our province."

"Does he use a computer?" Qin Dong asked immediately.

"Yes, but this teacher Wang is a little arrogant..."

...

Shanhai Provincial Academy of Fine Arts, when Qin Dong saw this teacher Wang, he couldn’t help being a little disappointed. This comrade was in his thirties, with a cigarette dangling from his skinny face, and the provincial chief came. It's still going its own way.

"Beer trademark?" Wang Zhiwen was smoking a cigarette while grabbing a thick pile of drafts in his hand. There were biscuits, cosmetics, and cans...

"Look at them, are you satisfied with these?" He pushed through a few drafts, and smoke rings filled the room.

Satisfied, of course not satisfied.

An era has the aesthetic of an era. This ancient trademark is a trend at this time, but because it is a trend, there are many manufacturers used, and it does not highlight the distinctiveness of Rongya Beer.

"Mr. Wang, my beer trademark is a little more detailed, you can see that it is a high-end beer..."

"The trademark can tell the high-end beer?" Wang Qingwen let out another puff of cigarette lightly.

"Yes!" Qin Dong stubbornly cut the railway, and in front of such a self-esteem, he couldn't be more polite.

"The color of the trademark, the shape and size of the label, the printing process, the style and imagery and how to design the text can all show the high-end wine."

"Oh," Wang Qingwen was a little surprised, "then tell me." He disdainfully said.

In his previous life, as the director of the brewery, Qin Dong paid attention to beer, as well as the brand design of any beer in the world.

For example, Baker Beer showcased original designs by emerging and mature artists such as Andy Warhol, Jeff Koons, Damian Hirst, Yoko Ono, and Mia.

Every summer, he eagerly awaits the release of their latest design!

“Most of the beer bottles nowadays are big green sticks. Green bottles are traditionally paired with black and white labels. If paired with red, they will look fashionable. This is the complementary color of green.”

"Oh." Wang Qingwen snorted.

"The brown bottle provides a neutral color background, suitable for any color trademark works. The most common are warm colors: orange, gold, red. These three colors are also the same color of beer..."

"Then which color do you want to use?" Wang Qingwen finally removed the cigarette from his mouth and looked at Qin Dong seriously.

"Red, white and gold."

"Red, white and gold?" Wang Qingwen looked at Qin Dong suspiciously, and put the cigarette out in the ashtray. "Do you know how to design?"

"Understand some." Qin Dong agreed.

Now Yi Jin is sure that Qin Dong really understands design.

"Once you determine the style and tone, how to do the main pattern below? Find out the unique elements that can be quickly distinguished from other beer elements. For example, a cow can become an unofficial mascot of the brewery, or use specific Brewing technology...and then use it in design."

Oh, Wang Qingwen listened carefully.

Qin Dong smiled. This Teacher Wang is not the kind of person who values ​​official positions. He respects only those with goods in his stomach.

Qin Dongshun picked up his pen and pulled a piece of white paper. "The oval-shaped trademark, the red English of Rongya Beer, follow the oval shape." The English craze of reform and opening has penetrated every corner of society. , The use of English on the beer trademark can also increase the beer quality.

"...There is a silver bottom in the middle, and the middle of the entire trademark is like a golden ribbon. Above the ribbon is our Rongshan, and under the ribbon is the cross of golden wheat ears..."

The visual graphics revolve around Rongshan to highlight the water quality, rendering the unique advantages of Rongya beer, and the wheat ears represent the raw barley used for brewing beer.

"how about it?"

Qin Dong finished speaking, but Wang Qingwen didn't speak. Yi Jin asked with a smile, "Teacher Wang, what do you think?"

Wang Qingwen looked at Qin Dong strangely, "You know how to design, why are you coming to me? This trademark is definitely unique to domestic breweries!"