National Beer

The market economy is all about success or failure.

Li Jianyi felt a pain when he saw the towering saccharification building in front of the Rong Beer Factory area and the big chimneys with white smoke.

"State-owned Rongya Brewery in Qinwan City, Shanhai Province"

How familiar is the brand with black lettering on the white background. I think that when the two breweries were in the same area at the beginning, it was now my turn to come to Rongpi's door to be embarrassing.

"Director, do you want to go back?" The deputy production director sitting beside him was also embarrassed and angry.

"Oh, there is a dilemma in life. It's hard to get to the sky and it's hard to ask for help." Li Jianyi smiled bitterly. How to live, how to live..."

Alas, thinking of the employees in the factory, the deputy production manager also sighed and turned his face out of the window.

Li Jianyi sighed, "Go in."

The Shanghai sedan chair slowly drove into the door of Rongpi, and stopped in front of the office building. Wu Geng and Qin Dong had already smiled and greeted them...

"Director Li, it's not a coincidence. Director Hou of Shennan Daily Hardware No. 2 Factory is here, and Director Chen and Secretary Zhou have picked up..." Wu Geng explained with a smile, "Director Chen left a message before leaving. Er, I said that I will eat together at Chunhe Building in the evening..."

Shennan Daily Hardware Second Factory, this factory, Li Jianyi knows, they provide beer bottle caps for Rong Beer and Haicheng Beer.

Wu Geng was very polite, and Qin Dong was also very polite. When he walked into the meeting room, the factory staff immediately served tea.

Looking at Wu Geng, Li Jianyi finally said a few words of greeting, "Mr. Wu, I'm here to apologize..." He smiled bitterly, "It's my fault for pulling the flag..." After saying these words, he hurriedly started. The cup can no longer be said.

In terms of qualifications, Li Jianyi and Zhou Fenghe were the party branch secretaries mentioned together. Later, he was transferred to the director of Haicheng Brewery, and Chen Shifa became the leader of Rongpi.

Moreover, when he was young, both he and Chen Shifa were born as pens in the district. In fact, Chen Shifa is not as old as his qualifications, but now he is negotiating with the young Wu Geng and Qin Dong...

"Director Li, don't say that," Wu Geng hurriedly laughed. "They are all breweries in the same district. When the spoon and the edge of the pot touch the pot, they all passed, they all passed..."

Nothing happens between people, and I don’t know what kind of person it is. When Wu Geng came back and said that Haicheng’s deputy factory manager told Sun Dayanzi, Qin Dong knew that Li Jianyi was a good old man, no Will go back.

"Director Li," Qin Dong said actively, "There was a problem with Curry's statistics the day before yesterday, and the hops were not delivered in time. In this way, in the afternoon, I will have someone transport the hops over..."

"Thank you." Li Jianyi took a sip of water. He looked at this young man who was younger than his son. He was already the manager of the branch factory, the chief engineer and the chief dispatcher of the main factory, and he had the final say. Words.

He also knew that in this confrontation between Haicheng and Rongpi, although the beer Xishi was carrying a bunch of rough men, it was the young man who was strategizing behind him.

From the beginning, Haicheng Beer was beaten passively. People gave gifts, and they also gave gifts.

It seems that it is time to go to the market and train your own wholesalers...

"Director Li, Haicheng Beer, the past few years have been very good, your production capacity this year will reach 30,000 tons," Wu Geng smiled and said with relief, "This year's economic situation is like this, the economy is weak, and the market is shrinking. The supply of raw materials is tight..."

Li Jianyi smiled bitterly and waved his hand, "Okay, the defeated general, how dare you be brave! We Haicheng Beer..." Wu Geng is the director of the first branch of Rongpi, whose production capacity is equal to that of Haicheng. , He couldn't say the next sentence. Following this posture, "Haicheng Beer has no good life."

He still said very implicitly. In fact, Li Jianyi knew in his heart that Haicheng Beer could not stop the storm of "Red Flag" at Rong Beer. Not only would it be crushed, but it would also be defeated.

"No." Qin Dong said firmly.

"No?" Li Jianyi glanced at him.

"We in Qinwan, apart from Qin Beer, are Rong Beer, Haicheng, and Baisha. Below are Singdao Beer, Sapphire Beer, Wanyou Beer, and Qinwan Beer which was tested in the United States in 1978 and exported 1.3 million boxes two years ago. Last year, it surpassed Sapporo Beer of Japan and became the number one manufacturer in Asia. Qin Beer sold very little locally..."

Then there are so many breweries, Li Jianyi thought.

Qin Dong said with a smile, "We in Qinwan have a lot of people, and the market is far from what we can divide up by putting red flags in our beer. The so-called saturation line of 150,000 tons of beer is an illusion caused by the weak market. Beer is a consumer product. The demand will only increase."

Well?

Li Jianyi looked at the young man and couldn't help leaning forward.

"So, in the current Qinwan market, you can also plant red flags in Haicheng," Qin Dong said with a smile, "Manager Li, can I tell the truth?"

"You say, you say, I love to listen, I love to listen to the truth." Li Jianyi couldn't wait to say.

"When the market is in short supply, you need to open the slivers. When the market is weak, you can't put down the shelf, open your mouth, and bow your head..." Qin Dong didn't call his name, and Li Jianyi knew he was talking about Haicheng or even other beers in the district. plant.

"If you want to gain a foothold in the Qinwan market, Haicheng must go to the market. In fact, what hinders your development is not a market problem, not a brand problem, but a conceptual problem. The biggest problem in your market competition is not our Rong Beer, let alone Qin Beer. It's you..."

"At present, the Ministry of Light Industry and the Ministry of Commerce are seeking opinions on the introduction of alcohol management regulations. The alcohol monopoly has existed in name only. Enterprises must have the autonomy of production and marketing and establish their own sales force..."

Li Jianyi looked at Qin Dong seriously. The young man's words were exactly the same as he thought on the road, but they were deeper than he thought and thought thoroughly, but these words inexplicably made him confident.

He stood up and walked to Qin Dong, "Thank you Xiao Qin, I will go back and consider it carefully."

"Director Li, you have to eat at night, let's have a meal." Wu Geng smiled and asked to stay.

"I won't eat anymore. It would be great if I could give us hops," Li Jianyi shook hands with Wu Geng before specifically saying to Qin Dong, "Director Qin, I have been taught today."

He looked at the faint fluff on Qin Dong's mouth, and sighed, "Chen Shifa is so blessed, Rongpi is so blessed, if we can have half of Qin Dong in Haicheng, why is this so..."

Seeing Li Jianyi staggering into the car with emotion, Wu Geng and Qin Dong waved goodbye to him. Wu Geng turned his head and said, "Liquor management regulations? Why don't I know?"

This is still the news revealed by the senior brother Jiang Yuanping in the ministry, and the ministry is now brewing, and it will be almost three years after the official release.

"If there is half of Qin Dong in Haicheng, why is this?" Wu Geng smiled. "Or you can go to Haicheng to be the deputy director."

"It's pretty much the same as the factory director. I'm not a deputy." Qin Dong smiled and tore off the willow branches from the big willow tree. The yellow and tender buds had already emerged. The spring came late this year, but after all, it came.

Wu Geng was surprised, "Said you really pulled you up...you stop me, your sister is still worried that you will lose money by contracting the second factory..."

But now it's good. The beer from the second factory is not worried about selling. Everyone knows that the beer from the second factory has removed the horse urine smell, and now hotels and hotels are entering the second factory's beer.

Qin Dong contracted the second factory, so he just waited to count the money at home.

Of course, he has to install a set of equipment. Lin Yida asked him to also install a small beer equipment like Ocean Hotel and install it in Binhai Hotel...