National Beer

Japanese may eat, never let alone will like the country, what kind of chicken duck fish, what stewed, stew, what is sweet, what is the eight big bowl ... Here, people will solemnly invite you to eat, The eventually could be just a bowl of dolphins, or a few cups in the wine house.

In this world, Qin Dong still stepped into Japan tokyo home wine house.

In the eyes of the Japanese, the wine is wine, and it is a lot of people in the wine house. It will be seen as the customs of the dysfunction. Here, from the head of the elders to the elderly fritters, no one is rushing to the wine house. Food goes.

The smoke in the alley is lingering, walking through the red lantern, picking up the rope warm curtain, and the atmosphere inside is always hot.

Dushen warm light, ceramic dishes, logs, wearing white shirts, Japanese builds in black briefcases, loosen the tight nerves, talk about landscape, enjoy the comfort of food and wine.

Three people have just entered, the boss is enthusiastically hello, and the two discs are placed on the table and then waiting for a quiet waiting point.

"First come to a beer." Fujun is laughing. Japan's office workers have a habit, go to the wine house after get off work, don't look at the menu first call a glass of ice beer.

"Of course, our brilliant beer is." Shantian hopes started from entering the wine house, and his face is no longer solemn, like a personal.

"Qin Dongjun, Shantian Jun, hard work."

A beer entry throat, the fatigue of a whole day disappeared, and the tight nerves followed.

Qin Dong sat on tatami, but found that Songlong was not coming, but boiled, cold slave tofu, tuna sashimi put it on the table, oh, there is a special curry beans ham cover.

Fujiyu smiled and looked at Qin Dong. Qin Dong immediately understood that there is a touch of care, Fujio is China Tong ...

Well, "So." Qin Dong smiled, this covered rice has a curry and soy sauce, "Come, toast."

It is very like a ceremony. It seems that tonight will be the protagonist. After all, they are all people who brew beer.

"Qin Dongjun, Fujino Jun often said that you are the people who have the most understandable beer in China." Yamada Shi Xiong put two beans imported, and drunk a big beer, "which beerry you are." Oh, Beer, your Chinese beer, I only know Qin Bay beer ... "

China's beer, only Qin Bay beer is famous, although there is a higher reputation in Qin Bay, but also gets the Food Expo, but it is serious, don't say that most Chinese don't pay attention, Japanese is not from knowing.

"This is the super dry beer of our brilliant beer." There are a few glasses of beer, and Fujiyan is more likely, and the last words on the face will throw the brain, "Qin Dongjun, how?"

Qin Dong did not speak, Yamada Hisong smiled, "This is the best drinking beer now in Japan."

Whether you don't know if you drink, except for the wine, except for the drink, people who drink beer are almost a super dry.

"If we develop this momentum, we have confidence, ten years, no, it has become the largest brewery in Japan." Yamada history is shining, and strokes his fist.

Qing Xiu, such as Fujio, is not blocked, apparently recognizes the mountains, and the three people raise a wine glass, but also crisp.

They are excited, naturally there is such exciting reasons.

If China's beer layout is still the era of spring and autumn, then the Japan has already entered the Warring States Period, Qilin, Sapporo, Chao Hui, Sanbao Le, Sanshi, plus the beer market centered on Orion Brewery, constitutes Japan. Beer layout.

The development of Chao-Hui Beer begins with Osaka, Osaka, established from the Meiji. After the merger, it became a large Japanese wheat. After World War II, it was divided into noodles and Japanese wheat.

It is worth mentioning that the energetic wine evolved into elegant beer, and Japanese marsh is later Sapporo beer.

After the war, the Towa Times, the beer defeated in the market, and the market share of the market continued to decline. Just five years ago, the market share of Chao-Hui Beer has fallen from 35% of the reorganization after 1949 to 9.6%, which is the lowest point of history.

Market status has triggered the occurrence of bad financial performance, a large number of employees retired in advance or resignated.

In this market environment, only revolutionary innovative products can save the brilliance in the water, super dry beer is a hopped innovative item in this case.

At that time, Chao-Hui Beer found several consulting companies, the recommendations given: Chao Hui beer needed to re-establish the image, and the President's village taught the "Bonfire Committee" including the Certain middle managers of the company, specifically discussed Chabitli Beer's corporate image problems and problems for crowds.

To this end, Chaoti Beer Company has formed a product development team integrating development department and marketing department. It changed the situation of the political situation, grabbing the Japanese beer industry in the critical period of renewal, and seized the taste of the young generation of consumers, launched A mellow beer.

"Yamada Jun is a member of the development team." Fujiyan is laughing. "After I left from Xiaomino, I joined the company's marketing department, which is catching up with the sale of super dry beer ..."

"Now, I am responsible for the business of Hiroshima, Fujijun is the minister of our marketing plan ..." Yamada laughed, Qin Dong also laughed, two people have a success, one is in sales, theory The merits of fun are promoted.

"Well, Qin Dongjun, we found two suitable yeasts in more than 100 kinds of yeast, one is" alcohol "and" 508 yeast "used by" cool "beer, the other is" refreshing yeast " "No. 318 yeast", super dry use is 318 yeast. "Yamada has drank a glass of beer, and it is very enjoyable.

Well, how can this history Qin Dong will not know?

When Chari Company has not waited for this alcoholic beer, in the market, January 1986, it followed to develop "more refreshing beer."

The situation faced at the time was that Chao Hui beer had just cast a production equipment of 5 billion yen. At that time, the executive business is the third taste of the President of the Beer, and then he must first affirmed the taste of this beer, but his only worry is that now I don't stop the new product, is it still fashionable? It is difficult to open the market through "alcohol and cool", or first firmly and new products.

The development team did not give up, decided to take the new product on a high-level meeting so that all decision makers taste this taste of beer, and even the feedback is very good. This influence is a major decision, almost collectively passed in a short period of time.

This new beer name is later spread - super dry.

Once the super dry is available, it is greatly affected by the market, and the sales of Chao-Hui beer have increased by 113% over the previous year, far more peers.

Its birth has also triggered a turmoil in the industry, set off a beer taste revolution.

"Qin Dongjun, we did not expect that the original plan sold the 1 million boxes in the first year, excess is exceeded in only two months, and the plan is amended to 4 million boxes, and once again, it is more than 6 million boxes in June. The three classes can't catch up with the market demand, and the senoland of the mouth has to download the "banned wine in the company", and finally the annual sales volume reached 13 million boxes! "Fujio excited.

"At the end of last year, our super dry beer occupied 22% of the beer market share, and the market share of Chao Hui beer quickly rebounded to 24.3%." Fujiyan is once again raised a cup again, this time, he did not hurry, and It is a golden liquid in the cup.

"The previous Ascension beer is called sunset beer, now Qin Dongjun, we have defeated Sapporo beer, be the second big beer manufacturer, ... we will also defeat the unicorn beer, become the first big brewery of Japan, Japanese beer King! "