National Beer

A bus is driving on the streets of Xi'an.

In the car, the middle-level leadership of Qin Bay beer were filled. They looked at the ancient city outside the window. They also saw the sales of the Tang Dynasty beer in the street. Of course, there were also those military tricycles that covered with cotton.

"Qin Dong, just a few months of Xi'an, Xi'an market share reached 50%." He Yong laughed, today, he came to Xi'an with more than one hundred middle school cadres with Qin, To come to Xikou.

"You are here to kill you, we can always remember you," Ge Junjie, Franciscitation and others come. "You are still to eat it here **." Qin Dong said with a laugh, and the car rose A laughter.

The car is driving to the door of the Tang Dynasty, and the employees in the factory are surrounded by the gate, welcome the leadership of the head office.

Qin Dong, Ma Guoqiang and other leaders introduced the middle cadres in the factory to He Yongsheng, Ge Junjie and others.

"I look, Qin Dong's work method can be promoted in Qin Ba," He Yongsheng knew that Qin Dong took a few years of barbecue, but also distressed, meat is really good, but I can't eat every day, "I manage this Method, called three close, close to the market, close to the product, close to consumers ... "

"What is waiting for," Looking at the sky in the window, He Yongsheng stood up, "We have to go to the market, we also taste Qin Dong to eat Hi'an BBQ."

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Everyone laughed.

The south is slightly barbecue, and the middle school of Qin Baoyi looks at the military tricycle who is often used to come and come and looks at the bus passed through.

"Qin total, roasted corn."

"Qin total, fresh mutton ..."

......

He Yongsheng, Qin Dong and others ran, from time to time, there is a boss to run over, hand over a grilled string, and it is hard to refuse.

"It seems that you are really the star here." He Yongsheng bite a grilled string, Xi'an's barbecue is really a lot more spicy than the burning of Qin Bay, but it is the taste of the taste with the new Tang Dynasty.

"This year is the company's adjustment year, we have to make adjustments to market positioning, price positioning, and marketing strategies." He Yongsheng walked in front of Qin Dong side, behind it is a middle-level cadre of more than 100 strings, "In the past, we Only pay attention to the star hotel and the high-end market, did not occupy the Qin Bay market and the mountain market, let the medium and low-end markets have made out, now we have to lose and giving up our middle and low-end markets to find it again ... "

Qin Dong brows wrinkled, He Yongsheng's meaning, that is a mountain in a mountain, it seems that the war of Qin beer and will inevitably.

I chose Xi'an myself, so I can stand by.

He Yongsheng seems to have to experience his thoughts, "This old Chen, I have made a big training in front of it. What kind of soldiers are practiced, this is in the military to play with our Qin beer."

After the training, Luo Ling officially took over the long, Xia Yu pick-up department, and Wu Geng as the deputy generals of the sales of sales, and now the wind is in full.

Originally, he had to pick up the party high officials of Zhou Feng, but Liang Yongsheng valued Zhou Feng and very valued, and broke him to retire.

"Yeah, He Dong, you look at my new Tang Dynasty beer, one bottle, and our Qin, in the US market is two nine dollars, and the price of Qianwei's per bottle is cheap. One dollar. "Qin Dong's means is that Qin Ba is in the United States, and is also one of the most expensive beer in the United States. It is not a national banquet in the United States. It is a star-rated hotel and a high-end hotel. It is too far away from the people!

"Yes, when we are the Tang Dynasty, we have become the beer of the people. We will resurrect." He Yongsheng fully agreed with Qindong's opinion, "What do you think?"

"My thoughts are very simple, our products can be made into the pyramid ..."

It is now a kind of pyramid structure in the Chinese market. The tower is a mass consumer market with more than eight percent consumers, and the proportion of the high-end beer market in the tip is no more than more than one percent. ten.

From the emperor daughter to the beer nobles, when the smoke in the beer market, Qin Ba is still in the tip of the pyramid.

"What kind of wine is needed, what kind of wine we do." The next day, Qin Dong gave the middle cadres and more than 30 Central Cadres of Tang Dynasty, "We". Together, the Qin beer pyramid of three parts of Qin Ba, Volkswagen Qin beer family, high school low-end beer is fully attacked. "

He Yongsheng looked at Qindong. He is the king of the market. His words will be the market of Qin beer in the next 20 to 50 years or a hundred years!

"Everyone thinks, we challenge the market with a solid pyramid strategy, if you lose the quality of Qin Ba, we have lost it from the tower, and there is also the land only ..."

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I laughed in the conference room. "After we accommodate the power, we can go to the tip to fight again. Everyone should remember, we are not the emperor's daughter, now, the public is to marry civilians!"

"If Qin Ba is Rolls Royce in the world's beer industry, it should not be a public car. I am right, that is only the same result, it is a big coach to merge Rolls Royce!"

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Under the stage, He Yongsheng took the lead to applaud, "Qin Dong said a lot, I also learned a lot, Qin Dong's pyramid theory, Tang Dynasty beer is our family beer, in the future, there is a high place, and Comrade Tang Dynasty You can catch us ... "

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The Cadre of the Tang Dynasty smiled, and then under the leadership of Ma Guoqiang, everyone took the palm.

"This west, the most impressed is the cold chain management of Qin Dong, frozen beer in the morning, and the citizens in the evening may drink ..."

"Then we will come to a freshness management," Qin Dong plug-in, "let Qinwan people drink as a week, let the people of the province drink the wine."

"Well!" He Yongsheng excitedly took a table, not obvious, the pyramid product structure and freshness of Qin beer, only the two moves, Qin Ba can rise again!

"I also represent the board of directors to announce a thing. After our company, we must learn to learn to learn to learn to learn, the wearer, the foreign school, and the Tang Dynasty, Handan Iron, the Beer, Qi, and our family. Brand Tang Dynasty, is the object of the company. "

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Ma Guoqiang took people again and again.

The chairman of the head office personally took people to the branch to learn, and at the conference, the branch is active, which is rare in the country!

"Horses, discuss with you." Ded to He Yongsheng and other cadres, Qindong called Ma Guoqiang to the office, "This will come to participate, you come to speak."

I?

Ma Guoqiang looked at the documents in Qin East. He couldn't help but jumped. This is the province's state-owned enterprise reform meeting.

"Qin, I, I ..." The old Ma Jian factory is here, when will I go to the glorious list?

"Don't talk nonsense, write the manuscript, you are in the end, the end, you come to speak, represent our Tang Dynasty!"