National Tide 1980

After completing the transaction with President Beimao, and after getting the Cadillac sedan from Nomura Securities.

For Ning Weimin, the phenomenon of "the strong always become strong" brought about by money did not stop there.

On the contrary, it has intensified and become more and more prominent in the atmosphere of bubble economy.

Apart from anything else, Ning Weimin did not expect that the Japanese government would also come to join in the fun and also gave him two large gifts.

First, it is an all-round price reduction of energy prices.

The reason why this happens is actually very simple.

Against the background of the rapid appreciation of the yen, the Japanese government follows the policy guidance of the United States to expand domestic demand and increase imports.

Not only are more and more imported goods entering Japan, but their prices are also getting cheaper.

As an energy-importing country, Japan's bulk import trade, energy, also appears to be cheap and good-quality.

Therefore, times have changed, which is completely different from the difficulties Japan encountered during the oil crisis.

Under an administrative order from the Japanese government, Japanese people finally ushered in a comfortable life with energy freedom.

Not only has the price of oil for cars dropped by 20%, but the price of coal, water and electricity has also dropped simultaneously.

The whole country rejoiced, and the Nakasone government's support rate rose again due to its good governance that benefited the people.

It's just that ordinary people are happy and happy, but no one understands.

In fact, compared with them, it is the capitalists who benefit the most from it.

For this minority group that owns a lot of wealth, the reduction in energy prices does not mean that they can only save about 3,000 yen in gasoline and 1,200 yen in utility bills every month.

But the cost of living and production has increased by hundreds or thousands of times.

If others don't mention it, someone like Ning Weimin is actually quite suitable.

The four real estates he owns, the newly acquired industrial warehouses and Tan Gong Restaurant are all large energy consumers.

These two things alone can save him millions of yen in related expenses every month.

In addition, because gasoline has become cheaper, it has also boosted the sales of imported cars in Japan.

Completely different from being beaten back by Japanese cars in the European and American markets, those high-end models that consume more fuel from European and American car companies have seen a surge in sales in Japan, gradually crushing the limelight of Japanese cars.

A preliminary chain of contempt was even formed.

People who drive Rolls-Royces look down on Cadillacs, and people who drive Ferraris look down on people who drive BMWs.

In Ning Weimin's eyes, this phenomenon was almost laughable.

It must be said that the complete exchange of ice and fire between the Eastern and Western markets is really an ironic human farce.

The second is the general substantial increase in wages in Japanese society.

Japanese society has a special tradition.

Every year in the spring, Japanese labor unions hold negotiations with employers to improve labor conditions with a focus on increasing wages. This is called a "spring fight."

Although it is different from the powerful industrial unions in Europe and the United States who are clamoring for salary increases, this kind of "spring struggle" is often just a formality.

Because Japanese trade unions are small and scattered, and many are "internal trade unions" established by companies.

It can be said that Japanese labor unions are in a completely weak position in negotiations with employers.

As long as the management brings up the company's difficulties, the union will only be led by the management.

In fact, it is absolutely impossible for workers to go on strike, even if the company does not raise wages.

Otherwise, after Abe came to power, he would not have been overwhelmed by the monolithic business community's insistence on not raising wages.

But having said that, 1986 was not a low-desire society in which Japan's economy was in recession. On the contrary, it was an era when Japan had the highest employment rate and the richest money.

A high employment rate means that talents have become scarce, and companies need to face competition for talents.

So if wages are not raised, it means losing people's support and even losing talents.

Therefore, after the 2008 financial crisis, Abe, who came to power, exhausted his thoughts and wished to do things that Japanese companies could not do even by kneeling down. In this era, it is effortless at all.

In the Spring Festival of 1986, many Japanese companies were particularly conscious. Not only did their bosses agree to raise wages, but they also raised wages for both young and old workers.

Even for small and medium-sized enterprises, the price is from 10,000 to 20,000 yen, and for large enterprises, the price is from 20,000 to 50,000 yen.

Therefore, this year's Spring Festival was not only exceptionally harmonious, but also created a highlight moment in Japan's economic history with an average salary increase of 10%.

Japanese entrepreneurs seem to have become the most kind-hearted bodhisattvas in the world, holding colorful banknotes in their hands and giving flowers to their employees.

The employees of Japanese companies no longer look like social animals; they all look like social cows with their chests held high and their heads held high.

If Ning Weimin hadn't known that Japan was overdrawing its future, he would have been envious of this scene on the news program.

Of course, this means that ordinary Japanese families have tens of thousands more yen at their disposal every month.

While the cost of living has dropped, income has increased accordingly, which will definitely promote people's desire to consume.

This is of course a great benefit for businesses like Ning Weimin.

Although he also needs to hire employees, he also has to face the increase in labor costs.

But because he hires temporary workers from a special group of people in Japan, he does not require academic qualifications.

The passively increased employment costs are actually not that exaggerated.

Compared with the huge benefits of increased consumption power in the Japanese market, it is almost negligible.

In short, in Ning Weimin's eyes, contemporary Japan is like a country in paradise.

It was made entirely of gold and precious stones. There were money everywhere on the road, just waiting for him to take the money rake and put it into his arms.

In fact, this is indeed the case. In mid-April, after the end of the spring competition, the latest financial data of Dadao Trading Co., Ltd. was released, showing that shipments of trolley suitcases are still strong.

The sales volume of 5,000 trolley cases per month is not a problem, and it is basically the same as the monthly output of the Beijing OEM factory.

Therefore, Dadao Trading Company's current cash income of 5.6 billion yen has basically hit the income ceiling.

To further achieve profit growth.

In the short term, I am afraid we can only hope that the Hong Kong-made Goldlion trolley suitcases sent by Zeng Xianzi from Hong Kong City will arrive.

In the long run, Ning Weimin could only hope to receive the Director Li of the Light Industry Bureau whom he met on the plane.

Then wait until the director returns to contact Zou Guodong about the details of the cooperation, and then find a suitable OEM factory for Yi La De to increase production.

Therefore, in view of this, Ning Weimin, who originally planned to find a few more travel agencies, open up mail-order sales channels, and even have people drag his trolley suitcases to the airport to show off, has to give up these plans for the time being, and be content with the status quo and continue to wait. .

Of course, he won't have nothing to do, and it's time to build his own company's logistics team.

At least we need to buy two or three medium-sized vans and hire two or three full-time delivery drivers.

Otherwise, soon after the goods are fully supplied, but no one delivers them after they are sold, it will make people anxious to death.

He's not stupid.

Of course, this kind of thing must be planned in advance. If you worry about it when it comes, it will be too late.

In addition, Ning Weimin is extremely gratified that the renovation plan of Huiwentang Bookstore has been completed under the care of Rinko Kagawa.

Although the appearance of the bookstore has not changed much, it retains its original appearance with a century-old history.

But once inside, it's a different world.

Although the first floor still looks like a bookstore, the new bookshelves made of logs are very cozy.

Most of the bookshelves and display tables are filled with art and photo books and picture albums.

As for those boring textbooks and academic books, they are no longer placed in bookstores.

There are also several glass display cabinets like jewelry cabinets, inside which are the exotic handicrafts brought by Ning Weimin from China.

In this way, the overall interior decoration style becomes bright and fresh, completely breaking away from the old rigidity and staleness.

Coupled with the wonderful smell of coffee coming from the coffee machine upstairs, as well as the interesting little decorations and colorful Tiffany-style glass chandeliers that can be seen everywhere in the store.

This century-old bookstore has become fashionable and artistic.

If guests actually hold the stairs to the upper floor, they will have more surprises.

Because it's more comfortable here than downstairs.

Above is a coffee bar with five chairs, and four small round tables with leather sofa seats.

There is also an antique record player placed here according to Ning Weimin's request, which can play old-fashioned vinyl records.

In short, the entire area exudes comfort and tranquility, which is especially suitable for customers to spend time quietly here with a book.

Even sitting by the window, you can see the prosperous street scene and the endless flow of people downstairs through the transparent glass exterior wall.

The direct impact of these changes was that the store successfully transformed and finally began to turn a profit.

Ning Weimin found out after two part-time college students reported this to him.

Although book sales are still bleak, as in the past, you have to be lucky to sell a few books every day.

But there are indeed many people on this street looking for such a quiet place to rest.

Now the store earns 20,000 to 30,000 yen every day just from selling a cup of coffee for 500 yen.

Coupled with some boxed ice cream and bottled drinks, as well as some chocolates, biscuits, cakes and other snacks purchased from convenience stores, the net turnover can reach more than 50,000 yen.

The gross profit is almost over 30,000 yen.

Sure enough, as Ning Weimin originally thought, this is a real market demand.

Even though his monthly income of one million yen is not too high in this prosperous street.

But after all, it is better than nothing, and it is much better than the previous bookstores losing money every day.

Now, excluding the electricity and water bills, it is not a problem to earn the salary of at least two part-time workers.

This is in and out, the gap is huge, can it be the same?

What's more, the food types available in the store are quite monotonous.

Don't forget, Ning Weimin's return to the country did not go back in vain. He went back to deploy troops and generals.

No, when I saw that Huiwentang Bookstore sells coffee, it has no special features, and it has obvious shortcomings in tea and food.

He asked Xu Chunyan to start delivering some tea and food to the bookstore every day.

Xu Chunyan is the leader of the Tan Gong Pastry Team and a pastry chef who studied at Maxim Restaurant.

Whether it’s Beijing’s oven-baked snacks or France’s high-end Western-style dishes, they are all authentic.

It's not easy for her to get some delicious and inexpensive tea and snacks.

So Huiwentang Bookstore has gone downhill.

Sesame candy, peanut sticky, beef tongue cake, Napoleon, peach mousse, chestnut cake.

These home-made Chinese and Western pastries and candies have suddenly become the specialty tea snacks here.

Because of its unique taste and excellent taste, it was well received once it was launched.

In a very short period of time, Huibuntang's economic benefits have obviously reached a new level - it can earn an additional 50,000 to 60,000 yen in snack income every day.

There are a few trays of pastries in a daily quota, and they are almost sold out by the afternoon.

Even these delicacies have successfully attracted fans of Huiwentang Bookstore.

Several foreign employees from international trading companies who work nearby come here every once in a while and say they ate authentic French pastries for the first time in Tokyo.

There are also two girls who work in a nearby bank. They particularly like beef tongue pancakes and peanut sticky rice. They fell in love with them after tasting them.

Come at least two or three times a week.

It cannot but be said that the tongue cannot deceive people, and chefs rely on their craftsmanship to eat.

If it works, it works. If it doesn't, it doesn't work. It has nothing to do with the stars given by the tires.

Not to mention, the old books in the store are still being processed by two college students.

Since Ning Weimin had already calculated the losses in advance, even if it was the price of buying the store, the amount of money he could get now was all pure profit.

In addition, it must be said that the income from Huaxia Arts and Crafts is not included in the income of the bookstore.

To be honest, Ning Weimin's prices were extremely low. Compared with the prices sold in Japan, the cost of these things was almost negligible.

It can be said that it is a business without capital, a pure net profit.

Even though no one might buy it for a day, if someone does buy it, there are usually several pieces, often costing tens of thousands of yen.

So when Ning Weimin came back this time, two college students paid him more than eight million yuan. Doesn't this mean that he made money?

So much so that Ning Weimin was happy to give commissions to two part-time students, and it was even more generous to thank Kagawa Rinko.

Ning Weimin also gave Rinko Kagawa a sandalwood fan, regardless of paying the design fee as originally agreed.

When we treat guests to dinner, the girl who spreads flowers at the dinner table offers a monthly salary of 300,000 yen.

Ning Weimin expressed his desire to hire Kagawa Rinko to serve as the store manager of Huiwentang Bookstore.

This request shocked Rinko Kagawa.

She was surprised, thanked her, and declined, saying that she was afraid that she didn't have enough energy to live up to the expectations.

However, Ning Weimin claimed that there was no need for her to come to the store every day. She only needed to come to the store occasionally when she was free to see if the business was running normally.

Another thing is to decorate the store according to Japanese customs during holidays and make some promotional plans.

In Ning Weimin's words, he values ​​her taste and design ability.

For such a stylish bookstore, I believe that only if she manages it on her behalf can she consistently maintain this style.

As long as she agrees, the pastries and coffee in the store can be enjoyed for free, which is just some extra benefits for her.

In this way, Kagawa Rinko not only felt Ning Weimin's sincerity, but also understood Ning Weimin's expectations and requirements.

After thinking about it, it seems that this request is not difficult to fulfill, and it seems that I will not let down Ning Weimin's trust.

So I finally agreed.

To be honest, as a girl wandering around Tokyo.

Who can remain indifferent to delicious snacks and the opportunity to nearly double their income?

In this way, Kagawa Rinko truly had a superior-subordinate relationship with Ning Weimin.

Ning Weimin finally found someone he could trust with peace of mind, and he let go of the daily management of the bookstore with peace of mind.