National Tide 1980

It has been proven that the publicity strategy and promotion methods adopted by Ning Weimin have achieved great success.

Twelve days later, not only the crew of "Dream of Red Mansions" is quite popular in the three places in Japan, but the actors wearing gorgeous costumes and exquisite makeup have attracted countless fans.

It has obviously driven up the ratings and broke the 20% ratings mark in one fell swoop.

This surprise made TBS TV station overjoyed, and Deputy Director Kaga was recognized and praised by the board of directors.

The "Dream of Red Mansions Theme Cultural Festival" planned by Ning Weimin himself has also been enthusiastically sought after and loved by the Japanese people.

At the event sites in Tokyo, Kyoto and Osaka, no matter what products they were, they won explosive sales, making many Chinese snacks, desserts and handicrafts quickly popular.

Even Taurus Palace and Yamato GG benefited greatly from this event, far exceeding the initial expectations of the two companies.

However, for Ning Weimin, the most important gain is that with the smooth development of this cultural exchange activity of Chinese culture overseas, with the help of the IP influence of "Dream of Red Mansions" and the help of the crew actors.

He finally succeeded in creating momentum for the opening of the two branches of Tan Gong Restaurant, and achieved a successful start as he wished.

It turned out that the actors of the crew of "Dream of Red Mansions" and the cultural festival activities attracted more and more attention from the media and the public.

More and more media have reported on this matter, and many TV stations' food programs have come to the cultural festival to shoot Chinese snacks and interview the chefs of Tan Gong Restaurant.

As a result, relying on these BUFFs, Tan Gong Restaurant, which was not well-known in these two places, became popular directly.

As soon as the branches of Tan Gong Restaurant in Kyoto and Osaka opened, they were full of customers, and their turnover surpassed those old Chinese restaurants that had been deeply rooted in the two places for many years, and they became famous directly and won word of mouth.

This situation is rare in Japan, and it is as awesome as it can be.

Especially in the current Japanese society where money is rampant, high-end exotic restaurants open in major cities in Japan every day, and it is even more valuable to do this.

From this, we can also see how magical the effect of cultural IP can be in business if it is used properly.

Of course, having said that, any marketing means is just a means.

No matter how good the marketing is, it can only bring the merchants a unique scenery for a while, but it cannot create a real century-old store.

If you want to do business for a long time, the key is whether your goods are genuine and whether you have real materials.

But the good thing is that both the quality of the TV series "Dream of Red Mansions" and the craftsmanship of the Tan Palace Restaurant are really beautiful and intelligent.

With their hard power, they not only took over this overwhelming "wealth", but also took advantage of it and gained more fame and gains.

This time when they came to Japan, the crew of "Dream of Red Mansions" not only brought people, but also brought exquisite costumes and jewelry, and a documentary composed of the highlights of the three years of shooting.

Although due to the short time, the documentary was not translated into Japanese.

But before the crew left Japan, at the invitation of TBS TV station, a clip was broadcast in an interview program, accompanied by the host's language explanation.

These scenes of the TV series have caused a sensation among Japanese "Red Mansion fans" and some viewers who were attracted by the TV series by chance.

Because the Japanese could not imagine that in order to shoot this TV series, China actually spent three years to provide cultural training for the actors, completed 2,000 sets of costumes alone, and built a real scene of the Grand View Garden in Beijing.

In particular, Deng Jie, the actress who played Wang Xifeng, said that when she was shooting the last scene of "Feng Jie's death", she was filming in the snow at minus 30 degrees Celsius in a single layer of clothes. After the filming, she was already frozen and almost frozen to death.

This kind of professional attitude and "craftsmanship spirit" not only fully caters to the values ​​of the Japanese, but the key is that it is completely impossible for the Japanese entertainment industry driven by capital.

So, the style of this TV series was directly raised to the maximum.

The ratings of the new episode rose again to 22%, which is only a hair's breadth away from the 25% ratings ceiling of TBS morning dramas.

This is already a sign of a national hit drama, which is quite worth boasting about.

At the same time, the difficult conditions for filming "Dream of Red Mansions" also triggered a lot of discussion at the social level in Japan.

Many viewers saw that China was able to work together to complete such a high-quality TV series under the circumstances of insufficient funds and such difficult filming conditions.

They couldn't help but question whether the current Japanese entertainment industry is completely driven by money.

Compared with money, are the creators' artistic conscience and creative heart more important factors for the success of a film and television work?

As a result, more and more flattering words have appeared in the evaluation of the TV series "Dream of Red Mansions" by Japanese media and drama critics.

The main meaning is that this TV series is indeed a gorgeous masterpiece, and the actors are all beautiful and colorful, and the TV series is also very faithful to the original work.

Although it is difficult to say whether the literary influence of this work is higher or lower than that of Japan's "The Tale of Genji", at least in terms of TV series shooting, China's "Dream of Red Mansions" is better.

In comparison, Japan has not been able to produce a live-action version of "The Tale of Genji" that satisfies the Japanese people so far. It is really bad, and the relevant people should really reflect on themselves.

Needless to say, these remarks have made NHK, which always shoots Taiga dramas, caught in the crossfire.

As a result, "Spring Waves", which was originally criticized by the audience for its poor casting, has also encountered more criticism.

Many drama critics compared this Taiga drama with "Dream of Red Mansions", and as a result, NHK was criticized to the point of being completely exhausted.

The producer who made the decision to replace Keiko Matsumoto was miserable.

In this kind of crusade, he was destined to be responsible for the failure of "Spring Waves" and bear the anger of the NHK production committee.

On the other hand, this made Ning Weimin inadvertently help his wife vent her anger, which was also an unexpected surprise.

As for the Tangong Restaurant, the real highlight moment was after its opening.

They have become popular because they provided a wide variety of Chinese snacks for the "Cultural Festival" and the opening of branches in Kyoto and Osaka was a big hit, and they have received invitations from countless TV food programs and variety shows.

And as expected, the chefs they sent, such as Jiang Dachun and the dim sum team leader Xu Chunyan, also shined in these programs.

Moreover, they also took the opportunity to appear on TV media to successfully popularize the real Chinese food concept and promote the culture of court cuisine for Japanese audiences who watched the program.

They let Japanese audiences know that real Chinese cuisine does not have dishes that are familiar to Japanese people, such as Tianjin rice, dry-fried shrimp, and mapo eggplant.

And the taste of Chinese food is not as simple as sweet, thickened, and peppered.

Even the names of some common foods are very different in China and Japan.

For example, the word "wonton" in Japanese actually refers to udon noodles, and the word "mantou" refers to steamed buns.

And the "shaobing" in Japanese is actually something like pancakes.

On the other hand, in authentic Chinese cuisine, these words have specific food corresponding to them, and our food types are much richer than what the Japanese know.

Of course, since it is a show, showing off skills is of course a crucial part.

Otherwise, no matter how good you are at talking, no one will take it seriously, and will only think you are bragging.

Speaking of which, it is actually quite interesting, because in this link, the chefs of Tan Palace really managed to easily grasp the Japanese.

Like Xu Chunyan from the pastry group, she didn't show any real skills at all, just made some common pastries in Beijing, and impressed the guests on the scene.

Because she made so many kinds of pastries at will, old dough steamed buns, silver thread rolls, scallion pancakes, sugar triangles, fried triangles, mahjong flower rolls, shredded radish cakes, jujube nests, fire cakes, sesame cakes, screws, and perilla leaves, which are very different and taste wonderful.

And they are all things that the Japanese have never seen or eaten.

But the most amazing thing was the plate of meat-filled lazy dragon she made, which was enough to feed seven or eight people.

Because she really made a realistic dragon out of food.

That's not all, Jiang Dachun's vegetarian braised spareribs were equally amazing.

Because since it was vegetarian, Jiang Dachun's braised spareribs naturally didn't use any meat.

That was the taste-changing technique he learned from Master Liu, the material used was all vegetarian, even the soup was vegetarian, but the taste was close to meat, and the shape was particularly realistic.

Not to mention the texture of the shredded meat, even the bones were made with "rolling sticks".

Where have the Japanese seen such a magical cooking skill?

Chinese chefs can actually make meat dishes without meat!

Even if seeing is believing, many Japanese people began to doubt that they were daydreaming.

So much so that some people couldn't believe it and called the TV station to scold TBS for having no bottom line and cooperating with the Tangong Restaurant to fool the people.

But the most pleasing dish is still Dai Hong's - fried chrysanthemums.

This dish, which made Ning Weimin's back door tighten and felt very evil from the bottom of his heart, attracted widespread interest and countless attention from the Japanese once it was broadcast on the TV screen.

Because according to the aesthetics of the Japanese, although they love chrysanthemums, they have never thought that this kind of flower can be eaten, and it tastes good, given their dietary limitations.

In particular, this dish is also very simple and interesting to make.

To put it bluntly, it is actually to wrap the chrysanthemums in batter, fry them, and finally pour jam on them, and it becomes a dessert.

However, if it were just like this, it would not be so sensational enough. The key is that Dai Hong also added some wire drawing skills to it.

She first made a sugar flower basket and put the fried chrysanthemums on the flower basket.

Then the prepared sugar for wire drawing was placed on an iron plate.

At this time, the iron plate was lifted upside down to let the sugar threads naturally hang down from top to bottom.

At this time, the iron plate was gently waved, and the endless sugar threads were also sprinkled.

It was like white flakes flying, like heavy snow...

After a while, the layers of sugar filaments as thin as hair were stacked on the fried chrysanthemums, and piled up high.

It was so beautiful and wonderful that everyone was amazed.

In this way, the dishes that the chefs of Tan Gong became famous on TV became well-known Chinese delicacies overnight.

Not only did Tan Gong Restaurant become more popular in Japan, but it also sold hundreds of "Internet celebrity dishes" to diners who came to Tan Gong every day.

The Tan Gong chefs who had appeared on the show were also regarded as "Chinese cooking masters" by the Japanese people, and many newspapers and magazines invited them for exclusive interviews.

More importantly, it is due to the influence spread by these media.

What surprised Ning Weimin was that a new word began to appear in the Japanese media - "authentic Chinese cuisine" (ガチ中华).

The so-called "authentic Chinese cuisine" refers to Chinese restaurants whose meals are not adjusted for the taste of Japanese people.

The audience who have watched the show understands that the Chinese cuisine they eat is modified Japanese cuisine.

The food of Tan Gong Restaurant is almost the same as that in their country.

There is no change in taste because of the habits of the Japanese.

So if you want to taste real Chinese food, the imperial meal that was once exclusively enjoyed by the Chinese royal family, there is only one Chinese restaurant in Japan that can meet everyone's needs, that is - Tan Gong Restaurant.

There is no doubt that this phenomenon certainly represents that the real authentic Chinese food has "strongly" gone overseas.

Authentic Chinese food is breaking the status quo of the Japanese market and gaining a foothold in Japan with a more diverse appearance.

So this concept can be deeply rooted in the hearts of the people and gain the recognition of the Japanese people.

Even without considering the commercial benefits he gained from it, Ning Weimin felt that he had done the right thing by inviting the crew of "Dream of Red Mansions" to Japan this time, and it was worth it.

Yes, he sincerely thanked everyone in the crew of "Dream of Red Mansions" and thanked Mr. Cao who had long passed away.

He knew very well that it was the colorful and brilliant Chinese culture that gave him the weapon to win people's hearts and allowed him to conquer overseas so smoothly.

It's great to be a Chinese.

Even if he is an orphan, he is proud enough.

God treats him well.

So even when the song ended and the people were about to leave, he was still attentive and thoughtful to these compatriots in China and all the crew members.

Not only was the celebration party held with great pomp, the crew members were specially invited to eat high-end Japanese food, and a yacht was specially chartered to arrange for everyone to go out to sea for half a day.

Behind the scenes, he also gave a big red envelope of 100,000 yen to several main actors and leaders to thank them for their cooperation and help during this period.

Especially "Lin Daiyu", "Feng Jie'er" and "Ping'er", they are the GGs who filmed the "Dream of Red Mansions" series for him.

Although it only took them half a day to shoot three sets of costumes and several scenes, these shots were enough for him to insert various products and use them as a panacea. It is really unreasonable for him not to give them some extra labor fees.

In short, it was a good meeting and a happy parting, and this cultural exchange activity had a perfect ending.

So much so that when everyone said goodbye at the airport, they were a little reluctant to leave.

Not only did the prosperity and modern life in Japan make the crew members who were about to leave feel unsatisfied, but also because it was rare to meet a "kind" and good host like Ning Weimin, which made everyone really reluctant to leave.

To be honest, the two are compared. They were all invited to do publicity and cultural exchanges.

But how did those Hong Kong cowards treat them?

It's a world of difference!

Those reporters in Hong Kong have sinister intentions. They are ambushing almost every question and asking about all kinds of gossip.

ATV didn't let them idle for six days.

Except for two banquets and a tour of Songcheng, there was no extra care.

As a result, the crew members of "Dream of Red Mansions" went to Hong Kong City, but they had no money to shop and no time to go shopping.

They could only go out for a stroll and visit Ocean Park.

Occasionally, when they went to the commercial district, Ouyang was unlucky enough to enter a black shop and finally had to flee in a hurry.

In particular, the "float parade" promotion method made several main actors hate it and their self-esteem was frustrated.

In such hot weather, they put on makeup and costumes under the arrangement of ATV, and stood on the roof of the tram to parade along the street to promote the 1987 TV series "Dream of Red Mansions".

Their faces were almost sunburned, and they were all uncomfortable.

There was no sense of honor, just that they felt they were treated as monkeys in a circus.

Afterwards, the Hong Kong media also wrote stories about them because they were crying and hating their mouths, and they were unwilling to wave goodbye to the Hong Kong citizens...

In short, to put it bluntly, ATV is a pure capitalist.

For the sake of ratings, they can think of any way, and they are also very stingy, not wanting to spend a penny more, especially looking down on mainland actors.

Therefore, although the leading actors of "Dream of Red Mansions" are all noble people in the Grand View Garden, to ATV, they are just like free long-term workers.

Don't these Hong Kong cowards use mainland actors to death?

But when they arrived in Japan, Ning Weimin treated everyone differently.

He really treated the crew members as his fellow villagers.

He gave them respect and also gave them considerate benefits.

I won't mention how much stuff they brought back in big and small bags, and how much money they had in their pockets.

Just say that what they ate, drank, lived in, and used during this trip, which one is not the best?

Just these experiences, insights, and photos taken will be enough for them to show off for a few years after they return.

So when they were about to break up, it seemed that everyone had endless things to say to Ning Weimin, and it was really like they were treating him as a member of the crew.

Ning Weimin also clearly felt everyone's closeness and friendship towards him, so he said sincerely, "All good things must come to an end. I am honored and happy to have spent a few days with you all, but I am also a little reluctant to leave you all. I won't say much else. Meeting is fate. I know that it is almost time for everyone to go their separate ways. Here I will say this sincerely. If you treat me as a friend, then if anyone wants to study or develop a career in Japan in the future, please don't hesitate to contact me. I will definitely help if I can."

This was absolutely generous, and no one thought that Ning Weimin was just saying polite words.

The scene was immediately filled with cheers and applause.