National Tide 1980

In Ning Weimin's eyes, Song Huagui was undoubtedly an outstanding woman whom he respected.

Song Huagui was open-minded and well-educated, and his behavior and conversation showed an elegant demeanor.

She knows four foreign languages, has a high appreciation for music, movies and art, and enjoys life very much.

He has his own unique insights and practices in terms of food, clothing, travel and various communication methods in upper class society.

In addition, she is an extremely successful company manager.

In this land where Western commercial values ​​are acclimated.

Pierre Carton, who had just arrived and encountered obstacles everywhere, relied entirely on Song Huagui to successfully introduce Western fashion to the Republic and win the support of the government.

Therefore, although the biography of Pierre Carton that Ning Weimin read, there was not much mention of Song Huagui.

The author only mentioned it in a few words and introduced her as an Eastern agent personally selected by Caton.

More strokes focus on the master's personal legendary experience to shape the extraordinaryness of the master himself.

But Pierre Carton himself was completely generous in his praise and recognition of Song Huagui.

According to what Ning Weimin saw and heard with his own eyes, the old French man declared it in public more than once.

"Ms. Song is my best assistant. It is entirely due to her that Pierre Carton can take root in China. Without her, for me, expanding my business to China would be just an unrealistic undertaking. It’s just a dream…”

There is no doubt that a woman like Song Huagui who combines many advantages is almost the embodiment of wisdom, taste, experience and wealth.

If there is an upper class society in the East, in the Republic.

Then she must be well-deserved and should be the most ideal female model among them, worthy of everyone to imitate.

In fact, it can be said that apart from her beauty that does not tempt men to make mistakes, Song Huagui has almost all the advantages that women dream of.

Of course, perhaps it is precisely because of her slightly mediocre appearance that she appears more kind, kind, decent and noble.

Give her an outstanding temperament and personal charm that comes entirely from within.

It was even because of this that Ning Weimin followed the business thinking of equivalent exchange and took the initiative to bring out real things to negotiate terms with Song Huagui face to face.

Because Ning Weimin knew very well that he wanted to deal with such a woman who succeeded with her true talents and knowledge, and who was also well-informed.

Any attempts to play tricks and tricks in circles are invalid and disrespectful.

Apart from wasting each other's time and making each other feel bad for the rest of their lives, nothing good will come of it.

So the current situation is that Ning Weimin is sitting on the chair in front of Song Huagui's desk.

Facing Song Huagui who was looking through the planning document, Ning Weimin took the initiative to give a summary introduction and explanation of the main contents.

As for his suggestions, they can actually be summarized into the following three.

First, in order to allow "PC" brand clothing to more accurately cover consumer groups.

Ning Weimin suggested that the company should not rely on any large shopping malls in China for sales channels other than cooperation with Youyi Store.

Instead, we should recruit our own employees and gradually set up our own brand stores in the best foreign-related hotels in Beijing, Shanghai, Huacheng, and Shenzhen, as well as at the airports in these four cities.

Because in his opinion, although "PC" brand clothing has always been defined as "fashion public" in Western countries.

But for the consumption level of ordinary people in China, a set of clothing priced at three to four hundred yuan is a well-deserved high-end luxury product.

This is basically the same price as a black and white TV.

As far as the actual situation in the country is concerned, the groups with sufficient spending power are nothing more than officials who need to go abroad, veteran cadres who have received salary reimbursements, old wealthy households with well-established families, and new rich people with overseas connections.

No matter where these people live, the places where they interact with foreigners are usually at airports, foreign-related hotels and friendship stores.

Then just set up "PC" brand specialty stores in these three occasions.

It can fully meet nearly all domestic consumer needs and firmly control the domestic market.

If we consider these major consumer groups, the base of officials is the largest.

Then there should be some adjustments to the products currently on sale.

The most appropriate way is to reduce the style of women's clothing and increase the number of men's suits.

Secondly, in order to seize the best advertising channels and save advertising costs for the company's long-term business activities.

Ning Weimin also suggested that under the current situation of generally low domestic advertising costs.

The company should sign a relatively long-term fixed cooperation contract with the national television station to buy out the time of the first advertisement after the news broadcast.

His opinion was at least ten years, preferably twenty years.

Because as the domestic economy continues to develop, inflation is bound to occur.

At the same time, it is inevitable that TV sets will continue to spread in our country.

Then the value of TV advertising will become more and more prominent and will undergo value reshaping.

There is no doubt that "Xinwen Lianbo" is not only a domestic TV program that can cover the whole country, but also the TV program with the highest ratings.

In addition, from the end of the evening at 7:30 to the start of the TV series, it is still a well-deserved prime time.

Judging from the current price of TV advertising, it is almost free, and slightly lower than the price of radio advertising.

Not to mention that Pierre Carton, as a clothing brand, needs to advertise to expand its popularity.

Even if it is a purely financial investment, buying the advertising time first and then transferring it for profit later will be a good business worth trying.

What a bargain.

Third, in order to maintain its position as an industry leader for a long time, it has the upper hand on the fashion trends in the domestic clothing industry.

Ning Weimin also suggested that the company should cooperate with some official media to create a nationwide model competition named after its own brand.

It would be best to establish another model training institution to formalize model training.

In this way, the company has an absolutely advantageous industry resource integration platform.

From then on, not only can excellent domestic models be obtained at the lowest cost, but the company can also enjoy many soft advertisements for free.

It is bound to continuously expand its influence in many aspects.

This will make your industry position more stable and your voice in the industry greatly increased.

You can even reach an alliance of interests with the official media through this model competition and maintain a good long-term relationship as a partner.

It is definitely a huge profit and has unlimited benefits.