National Tide 1980

You know, the reason why "Learn With Me", which is very popular across the country these days, has 10 million viewers in the Republic is that it can be called the world champion of audio-visual programs in terms of viewership.

In fact, the real reason is that this English program can allow ordinary people to intuitively understand the lifestyle of foreigners in the Western world.

This year, almost every household is watching this program.

People who can speak English are watching it, people who don’t know English are watching it, old people, young people, and children are all watching it.

It is no exaggeration to say that as long as it is half past six, no matter whether you enter an alley or a building, you can hear this sound from the TV in every house.

Since then, no English teaching program has achieved such a miracle. This is the characteristic of the times.

So for the same reason, cafes in Zhai Palace should be expensive.

There are no replaceable rare resources here.

On the contrary, many people think that this change should have been made long ago.

In this way, it excludes idlers and can better highlight the identity of the customer, which makes people flock to it even more.

These people not only come by themselves, but also brag to their friends and take the initiative to help solicit customers.

"Let's go and have coffee with Zhai Gong. I'll treat you to my friend."

"What? You don't know? Hey, I'm an old man now. It's much better than Xinqiao there, even Lao Mo can't compare."

"Don't believe it? You'll know if you just take a look. I can tell you, the waiters there are smarter than the last, and they are always smiling at you..."

In fact, to be honest, there is nothing.

Ning Weimin's employees are all serious people. They don't want to drink with him or chat casually.

At work, the most I can do is smile at familiar customers and say a few useless idle words and that's the end of it.

But compared to the terrible service attitude and simple dress in today's society, this is terrible.

Many people with well-established families and no serious affairs yet regard these girls from Zhai Palace as fairies and goddesses.

They are still willing to buy tickets to come to the Temple of Heaven, spend time here, and throw the tickets here.

The biggest characteristics of these people are that they have time and good face.

When I come, I often ask for a bottle of wine, snacks, and cigarettes.

Then he sat there chatting about the world, music and novels, pretending to be a poet or a literary young man.

Sometimes absurdist, sometimes stream-of-consciousness, just to attract attention.

Needless to say, when you drink too much, it becomes easier to drink "good wine and coffee, cup after cup".

In this case, Ning Weimin is certainly suitable.

Although the cafe is no longer full on weekdays, sales can reach at least hundreds every day.

Business is definitely booming on Sunday, reaching 300.

After one month, there will be a net profit of at least 2,566, with a profit margin of almost 400%.

If I do this for half a year, I can make back all the money I invested in the girls and the cost of upgrading the cafe.

Is it easy to earn this money?

What's more, the money earned is safe!

The black ones can't be messed with, and the white ones can't mess with him.

Regardless of the sales license for tobacco and alcohol sales, or even the catering license, there are no price procedures at all.

But Ning Weimin didn't care at all.

Because Zhai Palace is completely a chaotic zone that is equivalent to three things.

Not to mention how the relevant departments know the business conditions here and whether they have the right to interfere.

It's just too hard to trouble him about these things.

Then you have to pass the Temple of Heaven Park level first.

Only then can we negotiate with Pierre Carton.

There's a lot of wrangling going on there.

Even if someone insists on looking for trouble, it will probably end in nothing.

Otherwise, it is easy to enjoy the shade with your back against a big tree. This is a worry-free thing.

Of course, Ning Weimin was already worthy of the company, and it was impossible for Ning Weimin to treat him badly, otherwise what would he be up to!

After all, the way he makes money for the company and runs franchise stores and cafes is actually just a front. As for his real purpose, it is still based on the principle of borrowing the chicken to lay the egg, and it must be for his own benefit.

However, this does not mean that he wants to take kickbacks, or to line his own pockets, or to make false financial accounts, which is so low-level.

Ning Weimin actually understood a truth a long time ago.

If you want to use the company's resources to make money for yourself, you must be both public and private, and it must be mutually beneficial to the company.

Otherwise something will happen sooner or later.

And this was not difficult at all for him.

Because he is pretty good, he has made some contributions to the company and is highly valued by his superiors.

Now he has the land, funds, employees, and even connections and customer flow.

With such abundant resources in his hands, it would be too stupid for him to fiddle with himself and not make any money.

To put it bluntly, this is actually the same as being able to open a coffee shop at will in Zhai Palace.

In essence, Ning Weimin wants to do his own small business under the company's big business.

While helping the company make a lot of money, you can also make some small money for yourself.

That's right, real businessmen all understand the truth that no tree can grow under the shadow of a big tree.

Except for the vines that can attract big trees.

Ning Weimin now wants to be a dependent plant, climbing high on the trunk of Pierre Carton Company.

What's more, as long as you are high enough, you can climb to the top of the tree and see the light.

Who can say that if it dies, one day it will not leave this big tree and become another big tree itself.

As for the way to make money that he is optimistic about, it is tourism products.

The current market situation of tourism products in our country can generally only be described as the same.

The relevant management departments completely believe in the planned economy and believe that foreigners have to buy whatever we produce.

This has also led to the commodity economy in my country's tourism industry to have been stagnant for several years.

Falling into a situation where "it's tasteless to eat, it's a pity to throw away".

Ning Weimin is quite clear about this.

So it is precisely because the state-run tourism products are bad enough.

This market with huge profits is basically a blue ocean, so he has the confidence and interest to eat this cake.

You know, given Ning Weimin's living environment, it is not difficult for him to feel how fast the number of foreigners around him is increasing.

Because in Tiananmen Square, in front of the Forbidden City, Wangfujing, and the Embassy District, the number of "crooked nuts" of all colors has been increasing day by day.

And as a member of Pierre Carton Company, he is the manager of Zhai Palace Showroom.

He also often receives clients from Europe, as well as foreign employees and models sent by the company to assist in the work.

Ning Weimin gradually discovered that many foreigners traveling to China actually "come with money and go back with money."

These people often complain that "China is the only country in the world without tourist souvenirs, and Beijing is the only capital without tourist souvenirs."

With his convenient conditions and frank communication with each other, it was easy to discover the crux of the matter.

To put it bluntly, the reason is that our cultural and creative products fail to catch up with foreigners and are based on people's actual needs.

The things produced are not without characteristics, making foreigners uninterested.

Either it is too elegant, the price is too expensive, and the cultural gap is too great for foreigners to understand.

Even many of the items are heavy items that are inconvenient to carry or are fragile.

In addition, rigid sales at the store window are a very passive form.

How can our tourism products create benefits?

Therefore, what Ning Weimin has to do is to use the funds provided by the company for development and see how to obtain tourism products that meet the actual needs and aesthetics of Westerners.

After that, whether it is selling through the Zhai Palace site or through clothing stores in airports and hotels, it will be easy to make money.